Mobfox

Mobfox operates a two-sided adtech marketplace. On the supply side, it integrates with mobile app and CTV publishers through its SDK and exchange infrastructure to monetise ad inventory. On the demand side, it connects advertisers, agencies and DSPs to that inventory through real-time bidding, private marketplace deals and direct campaign access. Its value creation depends on aggregating quality supply, maintaining buyer demand, improving fill rates and eCPMs, and enforcing fraud and brand-safety controls.

Mobfox is an advertising technology company operating a programmatic in-app and connected TV exchange for advertisers, agencies, DSPs and app or CTV publishers. Its core offer combines SDK-direct supply, OpenRTB-based exchange trading, private marketplace support, audience targeting, fraud prevention and campaign analytics. It primarily serves business customers on both the demand and supply sides of digital advertising rather than end consumers.

The company makes money mainly from transaction-based margins on media spend flowing through its exchange and monetisation infrastructure. It creates value by giving publishers access to demand and yield optimisation while giving buyers access to mobile and CTV inventory with transparency, verification and targeting capabilities.