Mobfox
Programmatic in-app and CTV exchange for publishers and media buyers.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- Mobfox US LLC
- Entity type
- COMPANY
- Founded
- 2010
- Company size
- 50–200
- Market role
- AdTech Vendor
- Official website
- mobfox.com
What Mobfox does
Mobfox operates a two-sided adtech marketplace. On the supply side, it integrates with mobile app and CTV publishers through its SDK and exchange infrastructure to monetise ad inventory. On the demand side, it connects advertisers, agencies and DSPs to that inventory through real-time bidding, private marketplace deals and direct campaign access. Its value creation depends on aggregating quality supply, maintaining buyer demand, improving fill rates and eCPMs, and enforcing fraud and brand-safety controls.
Category differentiation
Mobfox is an adtech supply and monetisation platform, not a consumer mobile app or a media agency. It is closer to an SSP and exchange for in-app and CTV inventory than to a standalone DSP.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
Mobfox is an advertising technology company operating a programmatic in-app and connected TV exchange for advertisers, agencies, DSPs and app or CTV publishers. Its core offer combines SDK-direct supply, OpenRTB-based exchange trading, private marketplace support, audience targeting, fraud prevention and campaign analytics. It primarily serves business customers on both the demand and supply sides of digital advertising rather than end consumers. The company makes money mainly from transaction-based margins on media spend flowing through its exchange and monetisation infrastructure. It creates value by giving publishers access to demand and yield optimisation while giving buyers access to mobile and CTV inventory with transparency, verification and targeting capabilities.
Business model & monetisation
Mobfox monetises primarily through percentage take-rates and margins on programmatic media transactions within its exchange. Revenue is driven by CPM-based auction activity, private marketplace and preferred deal volume, and publisher monetisation flows enabled through its SDK and supply integrations. The available evidence points more to transactional ad spend monetisation than to a pure SaaS subscription model.
- Open exchange media spend
- Percentage take-rate on RTB transactions
- Private marketplace and preferred deals
- Percentage take-rate on premium deal flow
- Publisher monetisation via SDK integrations
- Platform margin tied to ad serving and demand aggregation
- Direct campaign activity
- Campaign-based media transaction fees
Products & capabilities
No products with linked sources are available in this view.
Programmatic stack & registry data
Registry entries and observed technical data do not establish certification, legal compliance or actual usage.
Mobfox US LLC
IAB vendor record: 311
- Cookies declared
- Yes
- Non-cookie access declared
- No
- Declared purpose IDs
- 1, 2, 3, 4, 5, 6, 7, 8, 9, 10
- Declared feature IDs
- 3
- Declared special purpose IDs
- 1, 2, 3
- Declared special feature IDs
- 1
- Indexed sellers.json entries
- 583 · mobfox.com
Products & market categories
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
No sufficiently sourced and dated signals are available for this view.
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Questions about Mobfox
What is Mobfox?
Mobfox is a programmatic advertising platform focused on in-app and connected TV inventory, offering exchange access, publisher monetisation tools and an SDK.
Who uses Mobfox?
Its users are advertisers, agencies, DSPs, mobile app publishers, game developers, CTV publishers and publisher engineering teams.
How does Mobfox make money?
It mainly earns revenue from transaction-based margins and take-rates on media spend flowing through its exchange, deals and monetisation infrastructure.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
15 publicly documented primary sources and citations linked across the market graph.
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