Performance+ Marketplace (formerly PubNative)
Mobile in-app monetisation marketplace and SDK for programmatic advertising.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- Verve Group Europe GmbH
- Entity type
- COMPANY
- Founded
- 2014
- Headquarters
- Germany
- Company size
- 10–49
- Market role
- AdTech Vendor
- Official website
- pubnative.net
What Performance+ Marketplace (formerly PubNative) does
The company operates a supply-side programmatic advertising business. Publishers and app developers integrate its SDK and marketplace to expose in-app inventory to advertiser demand, while buyers access curated or open marketplace supply through programmatic connections. Value is created by increasing bid competition, improving fill and CPMs, reducing friction in deal activation, and adding privacy-safe audience signals that improve monetisation performance without depending on legacy identifiers.
Category differentiation
This entity is not an independent consumer app or media publisher. It is the legal and operating company behind Verve’s former PubNative marketplace, focused on programmatic in-app supply and monetisation infrastructure.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
Verve Group Europe GmbH operates Performance+ Marketplace, the business previously known as PubNative. It provides mobile in-app monetisation infrastructure for publishers and app developers through a programmatic supply platform, SDK-based ad delivery, bidding connectivity and curated deal access. Its product stack spans supply-side monetisation, ad serving and header bidding capabilities via the HyBid SDK, privacy-first contextual and cohorting signals via VERVE ATOM, and curated deal packaging for buyers. The company makes money by taking a share of media spend that flows through its marketplace and related programmatic transactions. Its direct customers are mobile app publishers, gaming studios, digital media owners, DSPs and media agencies that need access to monetisable in-app supply, curated inventory or privacy-safe audience enrichment. The business sits inside the wider Verve group structure and functions as an AdTech infrastructure layer rather than a consumer-facing media brand.
Business model & monetisation
Revenue is generated primarily through a percentage take-rate on advertiser spend and programmatic transactions flowing through the supply platform, including open auction and deal-based buying. The SDK is a distribution layer that drives monetisable inventory into the marketplace rather than a stand-alone subscription product. Additional commercial upside comes from curated deal packaging, audience enrichment and privacy-first targeting capabilities that lift campaign performance, CPMs and transaction volume.
- Programmatic supply transaction fees
- Percentage take-rate on media spend
- Private and curated deal monetisation
- Percentage take-rate on deal-based spend
- Audience enrichment and privacy-first targeting uplift
- Value-added monetisation tied to higher CPMs and spend volume
- Technical infrastructure usage via SDK and ad serving components
- Embedded platform monetisation through transaction flow rather than stand-alone licence fees
Products & capabilities
No products with linked sources are available in this view.
Programmatic stack & registry data
Registry entries and observed technical data do not establish certification, legal compliance or actual usage.
Verve Group Europe GmbH
IAB vendor record: 512
- Cookies declared
- No
- Non-cookie access declared
- Yes
- Declared purpose IDs
- 1, 2, 3, 4, 7, 9, 10
- Declared feature IDs
- 1, 2, 3
- Declared special purpose IDs
- 1, 2, 3
- Declared special feature IDs
- 2
- Indexed sellers.json entries
- 2,859 · pubnative.net
Products & market categories
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
No sufficiently sourced and dated signals are available for this view.
Explore company relationships
Questions about Performance+ Marketplace (formerly PubNative)
What is Performance+ Marketplace (formerly PubNative)?
It is a programmatic in-app monetisation platform operated by Verve Group Europe GmbH for publishers, app developers and buyers.
Who uses Performance+ Marketplace (formerly PubNative)?
Mobile app publishers, gaming studios, developers, DSPs and media agencies use it to monetise or buy programmatic in-app inventory.
How does Performance+ Marketplace (formerly PubNative) make money?
It earns revenue mainly through take-rates on media spend and transactions flowing through its marketplace, curated deals and related monetisation services.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
15 publicly documented primary sources and citations linked across the market graph.
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