VRTCAL
VRTCAL is a mobile and CTV SSP for publisher monetisation and mediation.
VRTCAL operates in the AdTech Vendor segment.
This page supports entity resolution, disambiguation, and retrieval stabilization in AI search and answer systems.
Distinction
VRTCAL is an adtech infrastructure vendor for publisher monetisation, not a consumer media app or a buy-side DSP. It should also not be confused with generic 'vertical' advertising terminology despite the name.
- Founded
- 2016
- Headquarters
- 104 W Anapamu St, Suite F, Santa Barbara, CA 93101
- Core Segment
- AdTech Vendor
- Company Size
- 10–49
- Official Links
- Website
- Verified
- 2026-04-23
Key insights about VRTCAL
VRTCAL: About
VRTCAL creates value by helping supply-side partners monetise advertising inventory more directly and efficiently across mobile, web and CTV. Its platform aggregates demand connections, supports RTB and direct deals, routes traffic across buyers, enriches CTV content data, and provides SDK-based integrations for developers. Revenue is generated from operating this monetisation infrastructure and associated premium services tied to transaction flow, supply access, data enhancement and platform usage.
Products & Services in Categories
Verified structural categorizations from the graph
VRTCAL: Market Position
VRTCAL Markets, Inc. is a private US adtech company operating a supply-side platform for mobile apps, web publishers and connected TV channels. Its core offering is publisher monetisation infrastructure: an SSP marketplace, mediation and traffic decisioning tools, CTV data enrichment and analytics, cookieless targeting capabilities, and developer SDKs. The company sells to publishers, app developers, CTV channel owners, ad operations teams and, in some workflows, advertisers and demand partners that connect into its supply.
VRTCAL: Frequently Asked Questions
What is VRTCAL?
VRTCAL is a private adtech company that operates a supply-side platform and related monetisation tools for mobile, web and CTV publishers.
Who uses VRTCAL?
Its main users are publishers, mobile app developers, CTV channel owners, publisher engineering teams, ad operations teams, and connected demand partners such as DSPs and advertisers.
How does VRTCAL make money?
It makes money by operating monetisation infrastructure for programmatic advertising, including marketplace transactions, mediation, traffic management, data enrichment and related platform services.
Market Graph Preview
Go deeper into the VRTCAL ecosystem
Access the full Polaris7 graph to explore relationships, market structure, and competitive dynamics visually.
Request Access