Refinery89
Refinery89 is a publisher monetisation platform for web and app inventory.
Analyst Perspective
Refinery89 is a private adtech company focused on helping digital publishers and app developers monetise inventory through programmatic advertising. Its core offer is a publisher-side monetisation platform built around a single-tag web product and a mobile app SDK that connect supply to multiple demand sources, support header bidding and ad optimisation, and aim to improve yield while keeping implementation simple. It also offers advertiser-facing targeting and managed campaign buying services. The company primarily makes money by taking a share of advertising revenue generated through its monetisation infrastructure, rather than relying mainly on fixed software subscription fees. Its direct customers are publishers, website owners, app developers, media owners, advertisers, and agencies, with the core economic centre of gravity on publisher monetisation and related yield optimisation services.
Analyst Signal Briefing
Updated: 14 Aug 2026Refinery89 has furthered its AI-driven transition by implementing dynamic floor pricing to optimise ad revenue and launching a Campaign Estimator for advertisers. Accompanying these technical updates, the firm published strategic insights into 2026 industry challenges and streamlined its European operations, centralising regional contact points through its Spanish office. These actions reinforce the company's commitment to performance-led monetisation and operational efficiency as it navigates the evolving digital landscape.
Explorer Tier
Start exploring for free
Start with public company intelligence. Save companies, build your first watchlist, and unlock deeper strategic insights when you are ready.
- View public Company Profiles
- Save/watch companies
- Build your first Watchlist
- Access additional market signals
Key insights about Refinery89
Category Differentiation
Refinery89 is a publisher monetisation and adtech platform, not a consumer media brand or editorial publisher. It should also not be confused with Refinery29, the digital media company.
Refinery89: About
Refinery89 operates a publisher monetisation model built on proprietary adtech infrastructure. It integrates publishers into programmatic demand, manages monetisation workflows such as header bidding and ad optimisation, and captures value through a share of media revenue generated. Around this core, it extends into adjacent services including yield consulting, cookieless targeting for buyers, and managed media buying for selected channels.
How Refinery89 Works & Monetises
Business model analysis and core revenue streams
Refinery89 primarily uses a revenue-share monetisation model tied to advertising income generated on publisher inventory. Its web and app monetisation products are positioned for easy adoption with minimal implementation friction, supporting take-rate economics on programmatic revenue. Secondary monetisation likely comes from managed service fees for campaign execution and consulting-led onboarding or yield optimisation support.
Revenue Channels
Products & Services in Categories
Verified structural categorizations from the graph
Technology
Media Channel
Recent Signals (Refinery89)
New AI-Driven Dynamic Floor Pricing for Maximizing Ad Revenue
New AI-Driven Dynamic Floor Pricing for Maximizing Ad Revenue
Read original sourcePublisher Insights: Challenges Shaping 2026
New report on challenges shaping the publishing industry in 2026.
Read original sourceRefinery89 adds Campaign Estimator and Publisher Insights: Challenges Shaping 2026 resource
New pages added to Refinery89 website: 'Campaign Estimator' under Advertisers and 'Publisher Insights: Challenges Shaping 2026' under Publisher Resources. Also, phone numbers for Milan and Hamburg offices have been replaced with a single Spanish number.
Read original sourceRefinery89: Frequently Asked Questions
What is Refinery89?
Refinery89 is an adtech company that helps publishers and app developers monetise inventory through programmatic advertising, yield optimisation, and related services.
Who uses Refinery89?
Its main users are digital publishers, website owners, media owners, ad operations teams, and mobile app developers, with some offerings also aimed at advertisers and agencies.
How does Refinery89 make money?
It mainly earns a share of advertising revenue generated through its monetisation platform, with additional income from managed services and related campaign support.
Company Facts
- Founded
- 2018
- Headquarters
- Netherlands
- Core Segment
- AdTech Vendor
- Company Size
- 50–200
- Official Link
- refinery89.com