Refinery89
Publisher monetisation platform for web and app inventory.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- Refinery89 B.V.
- Entity type
- COMPANY
- Founded
- 2018
- Headquarters
- Netherlands
- Company size
- 50–200
- Market role
- AdTech Vendor
- Official website
- refinery89.com
What Refinery89 does
Refinery89 operates a publisher monetisation model built on proprietary adtech infrastructure. It integrates publishers into programmatic demand, manages monetisation workflows such as header bidding and ad optimisation, and captures value through a share of media revenue generated. Around this core, it extends into adjacent services including yield consulting, cookieless targeting for buyers, and managed media buying for selected channels.
Category differentiation
Refinery89 is a publisher monetisation and adtech platform, not a consumer media brand or editorial publisher. It should also not be confused with Refinery29, the digital media company.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
Refinery89 is a private adtech company focused on helping digital publishers and app developers monetise inventory through programmatic advertising. Its core offer is a publisher-side monetisation platform built around a single-tag web product and a mobile app SDK that connect supply to multiple demand sources, support header bidding and ad optimisation, and aim to improve yield while keeping implementation simple. It also offers advertiser-facing targeting and managed campaign buying services. The company primarily makes money by taking a share of advertising revenue generated through its monetisation infrastructure, rather than relying mainly on fixed software subscription fees. Its direct customers are publishers, website owners, app developers, media owners, advertisers, and agencies, with the core economic centre of gravity on publisher monetisation and related yield optimisation services.
Company news briefing
Briefing updated:
Refinery89 continues to develop its publisher toolset, integrating Brand Metrics measurement technology into its platform to support live campaign brand lift tracking across Europe and Latin America. This builds upon the company's existing Single Tag ad management capabilities and AI-driven dynamic floor pricing. Additionally, Refinery89 has published educational resources addressing Google's Begin-to-Render update and evolving search optimisation trends.
Business model & monetisation
Refinery89 primarily uses a revenue-share monetisation model tied to advertising income generated on publisher inventory. Its web and app monetisation products are positioned for easy adoption with minimal implementation friction, supporting take-rate economics on programmatic revenue. Secondary monetisation comes from managed service fees for campaign execution and consulting-led onboarding or yield optimisation support.
- Publisher monetisation platform
- Percentage take-rate on programmatic advertising revenue
- Mobile app SDK monetisation
- Percentage take-rate on in-app advertising revenue
- Managed media buying services
- Service fee / campaign management fee
- Yield audits and onboarding support
- Service-led conversion and consulting support
- Advertiser targeting solutions
- Campaign-linked usage or media-linked monetisation
Products & capabilities
No products with linked sources are available in this view.
Programmatic stack & registry data
Registry entries and observed technical data do not establish certification, legal compliance or actual usage.
Refinery89 B.V
IAB vendor record: 1264
- Cookies declared
- Yes
- Non-cookie access declared
- No
- Declared purpose IDs
- 1, 3, 4, 5, 6
- Declared feature IDs
- 1, 2, 3
- Declared special purpose IDs
- 1, 2
- Declared special feature IDs
- 1, 2
- Indexed sellers.json entries
- 546 · refinery89.com
Products & market categories
Technology
Media Channel
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
Refinery89 Integrates Brand Metrics Measurement
Measurement · Recorded impact score: 3/5
Refinery89, a publisher-focused adtech company, has integrated Brand Metrics' brand lift measurement technology into its platform. This enables advertisers and agencies to track mid-funnel impact on brand awareness, consideration, preference, and purchase intent during live campaigns. The integration supplements Refinery89's existing targeting and performance data capabilities within its publisher network. Results are available during the campaign, allowing for adjustments to creatives, messaging, or targeting. Refinery89 launched its 'Brandformance' solution in 2025, combining branding and performance goals. The partnership is already active and being rolled out in Europe and Latin America.
- Refinery89 integrated Brand Metrics' brand lift measurement technology.
- The integration allows real-time tracking of mid-funnel metrics like brand awareness and consideration.
New Blog Posts: SEO vs AEO vs GEO and Publisher Calendar for a Merry Q4
Recorded impact score: 3/5
Two new blog posts have been added to the Refinery89 blog: 'SEO vs AEO vs GEO: What the heck is the difference?' (published 04/09/2026) and 'Publisher Calendar for a Merry Q4' (published 03/09/2026).
Quality Gains Value in the Open Web
Open Web / Publisher Monetization · Recorded impact score: 3/5
The article argues that as global digital ad spend grows, independent open-web publishers face structural challenges and must prioritise quality over sheer reach to remain competitive. Citing industry data, it notes digital ad spend reached $836.1 billion in 2025 (73% of total ad investments per WPP Media) with forecasts to $1.2 trillion by 2030. Drivers changing publisher economics include AI-driven shifts in search behaviour (McKinsey warns of 20–50% at-risk organic traffic from zero-click searches) and the reallocation of budgets toward channels like CTV and DOOH. The piece recommends publishers regain control of their inventory through a “less is more” ad-density approach, provide Publisher-Provided Signals (PPS) and first‑party data, adopt attention and contextual metrics, and collaborate or bundle inventory to scale. It concludes publishers should invest in ad‑tech for inventory scanning, attention optimisation and bundling to capture higher CPMs and long-term growth.
- Global digital advertising market grew ~110% over the past five years; 2025 digital ad spend reached $836.1 billion, representing 73% of total ad investments (according to WPP Media).
- Forecasters expect digital advertising spend to reach $1.2 trillion by 2030.
Refinery89 adds Campaign Estimator and Publisher Insights: Challenges Shaping 2026 resource
Recorded impact score: 3/5
New pages added to Refinery89 website: 'Campaign Estimator' under Advertisers and 'Publisher Insights: Challenges Shaping 2026' under Publisher Resources. Also, phone numbers for Milan and Hamburg offices have been replaced with a single Spanish number.
Explore company relationships
Questions about Refinery89
What is Refinery89?
Refinery89 is an adtech company that helps publishers and app developers monetise inventory through programmatic advertising, yield optimisation, and related services.
Who uses Refinery89?
Its main users are digital publishers, website owners, media owners, ad operations teams, and mobile app developers, with some offerings also aimed at advertisers and agencies.
How does Refinery89 make money?
It mainly earns a share of advertising revenue generated through its monetisation platform, with additional income from managed services and related campaign support.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
14 publicly documented primary sources and citations linked across the market graph.
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