Refinery89
Refinery89 is a publisher monetisation platform for web and app inventory.
Analyst Perspective
Refinery89 is a private adtech company focused on helping digital publishers and app developers monetise inventory through programmatic advertising. Its core offer is a publisher-side monetisation platform built around a single-tag web product and a mobile app SDK that connect supply to multiple demand sources, support header bidding and ad optimisation, and aim to improve yield while keeping implementation simple. It also offers advertiser-facing targeting and managed campaign buying services. The company primarily makes money by taking a share of advertising revenue generated through its monetisation infrastructure, rather than relying mainly on fixed software subscription fees. Its direct customers are publishers, website owners, app developers, media owners, advertisers, and agencies, with the core economic centre of gravity on publisher monetisation and related yield optimisation services.
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Key insights about Refinery89
Category Differentiation
Refinery89 is a publisher monetisation and adtech platform, not a consumer media brand or editorial publisher. It should also not be confused with Refinery29, the digital media company.
Refinery89: About
Refinery89 operates a publisher monetisation model built on proprietary adtech infrastructure. It integrates publishers into programmatic demand, manages monetisation workflows such as header bidding and ad optimisation, and captures value through a share of media revenue generated. Around this core, it extends into adjacent services including yield consulting, cookieless targeting for buyers, and managed media buying for selected channels.
How Refinery89 Works & Monetises
Business model analysis and core revenue streams
Refinery89 primarily uses a revenue-share monetisation model tied to advertising income generated on publisher inventory. Its web and app monetisation products are positioned for easy adoption with minimal implementation friction, supporting take-rate economics on programmatic revenue. Secondary monetisation likely comes from managed service fees for campaign execution and consulting-led onboarding or yield optimisation support.
Revenue Channels
Products & Services in Categories
Verified structural categorizations from the graph
Technology
Media Channel
Recent Signals (Refinery89)
Google Search Console launches search generative AI performance reports and an IA visibility control toggle
Google Search Console has introduced new performance reports that leverage generative AI, along with a toggle for visibility control.
Read original sourceAre LLMs Stealing Publisher Traffic?
A discussion on the impact of large language models on publisher traffic.
Read original sourceNew Single Tag update! Boost site performance & ad revenue
A new update for the Single Tag has been released, aimed at enhancing site performance and increasing ad revenue.
Read original sourceRefinery89: Frequently Asked Questions
What is Refinery89?
Refinery89 is an adtech company that helps publishers and app developers monetise inventory through programmatic advertising, yield optimisation, and related services.
Who uses Refinery89?
Its main users are digital publishers, website owners, media owners, ad operations teams, and mobile app developers, with some offerings also aimed at advertisers and agencies.
How does Refinery89 make money?
It mainly earns a share of advertising revenue generated through its monetisation platform, with additional income from managed services and related campaign support.
Company Facts
- Founded
- 2018
- Headquarters
- Spain
- Core Segment
- AdTech Vendor
- Company Size
- 50–200
- Official Link
- refinery89.com