Observed Signal · Oct 16, 2026 · Market Signal · Source: Refinery89 · Impact: 2/5
Refinery89 brings industry leaders together to discuss the trends shaping 2027
Refinery89 announces a new event, Brandformance and Digital Trends 2027, bringing industry leaders together to discuss trends shaping 2027.
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Retail Reshaped 2025: Commerce Media Summit in Hamburg
Retail Reshaped 2025 premieres in Hamburg on 13 November 2025 as a conference uniting leaders from trade, media and technology to discuss the shift from Retail Media to Commerce Media. Hosted under the theme 'Shaping the Future with Data and AI', the event frames Commerce Media as a data-driven operating system that combines advertising, shopping experience and brand communication using first-party data. Speakers include Stefanie Lübke (REWE Group), Jan Schmitz (Zalando Partner Marketing Services), Götz Trillhaas (PayPal), Nora Usunjan (Meta), Roxanne van Duijn (Google), Nele Odzuck (TikTok), Denise Mancinone (Snap Inc.) and Corinna Hohenleitner (BVDW), among others. Program topics cover AI in retail, building Retail Media Networks, onsite/offsite strategies, data strategies, personalization, measurement and analytics, plus practical masterclasses bridging theory and application. The article notes industry moments such as the Amazon–Perplexity AI Agents dispute and a Criteo–Google partnership in Commerce/Retail Media. Full program and tickets are available on the official site.
Major Marketing Events July 2026
This article is a curated calendar of important marketing, media and tech events in 2026, published by absatzwirtschaft on 2026-06-26. It lists flagship conferences and trade fairs across the year (January–June) and highlights events taking place in July 2026 — including NIM Market Decisions Day (1 July, Nuremberg), Red Dot Award: Product Design (7 July, Essen), WeAreDevelopers World Congress (8–10 July, Berlin), Adobe Summit (14 July, Munich) and TactixX (15 July, Munich). The roundup indicates thematic trends at events such as agentic AI, creativity and sustainability and provides dates, locations and short descriptions to help marketing professionals plan attendance and networking.
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