Observed Signal · Sep 17, 2026 · Technical Release · Source: Adzine · Impact: 3/5 · Sentiment: Positive
Refinery89 Integrates Brand Metrics Measurement
Refinery89, a publisher-focused adtech company, has integrated Brand Metrics' brand lift measurement technology into its platform. This enables advertisers and agencies to track mid-funnel impact on brand awareness, consideration, preference, and purchase intent during live campaigns. The integration supplements Refinery89's existing targeting and performance data capabilities within its publisher network. Results are available during the campaign, allowing for adjustments to creatives, messaging, or targeting. Refinery89 launched its 'Brandformance' solution in 2025, combining branding and performance goals. The partnership is already active and being rolled out in Europe and Latin America.
Integration of brand lift measurement into publisher adtech enhances mid-funnel optimization, relevant for AdTech and marketing performance.
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Key Takeaways & Evidence Grounding
- Refinery89 integrated Brand Metrics' brand lift measurement technology.
- The integration allows real-time tracking of mid-funnel metrics like brand awareness and consideration.
- The partnership is active in Europe and Latin America.
- Refinery89 was founded in 2018 in Amsterdam and has over 70 employees.
- Capital D has been a private equity investor in Refinery89 since April 2025.
Connected Companies & Entities
2 Entities mapped“Brand Metrics provides standardized brand lift measurements, based in Sweden....”
“Refinery89, a publisher-focused adtech company, integrates Brand Metrics' measurement technology....”
Ontology Mapping & Concepts
Related Market Signals & Shifts
Recent verified developments and strategic activity across this market segment.
Refinery89 Collaborates with Brand Metrics to Power Brand Growth Through Brandformance
New blog post announced: Refinery89 Collaborates with Brand Metrics to Power Brand Growth Through Brandformance, published 14/09/2026.
Brand Metrics Announces Largest Platform Investment
Brand Metrics, a provider of brand lift measurement solutions, announced its largest infrastructure investment to date. The announcement details substantial investment in its platform to enhance measurement capabilities for advertisers and publishers. While specific figures were not disclosed, the investment focuses on advancing the platform's technology, likely improving brand lift studies, audience measurement, and integration with programmatic ecosystems. This marks a significant commitment to the ad tech space, particularly in the area of brand effectiveness measurement.
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