Brand Metrics
Cookieless SaaS for automated digital brand lift measurement.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- Brand Metrics Sweden AB
- Entity type
- COMPANY
- Founded
- 2018
- Headquarters
- Kyrkogatan 15, 411 15 Göteborg, Sweden
- Company size
- 10–49
- Market role
- AdTech Vendor
- Official website
- brandmetrics.com
What Brand Metrics does
The company operates a SaaS measurement platform for advertisers, media agencies and publishers. It creates value by embedding its measurement technology directly into publisher environments, capturing real campaign exposure signals, collecting survey responses and producing standardised brand lift reporting and benchmarks. Customers use the platform to assess campaign effectiveness at scale without commissioning separate custom studies for each campaign.
Category differentiation
Brand Metrics is a campaign measurement software vendor, not a media buying platform, DSP or general brand consultancy. It is specifically focused on automated brand lift analytics for digital advertising.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
Brand Metrics is a Swedish B2B software company that provides automated brand lift measurement for digital advertising campaigns. Its core product measures how ad exposure changes brand awareness, consideration, preference and action intent by combining direct publisher integrations, survey responses and algorithmic analysis in live campaign environments rather than relying on traditional panel-based research.
Business model & monetisation
Brand Metrics uses a licence-based SaaS subscription model. Customers pay a fixed recurring fee for access to the Automated Brand Lift platform, with unlimited campaign measurements included under the subscription rather than per-study or per-survey pricing. This positions the product as a scalable alternative to project-based market research engagements.
- Automated Brand Lift platform subscriptions
- Software Subscription
- Reporting and API-based measurement access
- Software Subscription
Products & capabilities
No products with linked sources are available in this view.
Programmatic stack & registry data
Registry entries and observed technical data do not establish certification, legal compliance or actual usage.
Brand Metrics Sweden AB
IAB vendor record: 422
- Cookies declared
- Yes
- Non-cookie access declared
- Yes
- Declared purpose IDs
- 1, 6, 7, 8
- Declared feature IDs
- 1, 2, 3
- Declared special purpose IDs
- 1, 2, 3
- Declared special feature IDs
- 2
Products & market categories
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
Refinery89 Integrates Brand Metrics Measurement
Measurement · Recorded impact score: 3/5
Refinery89, a publisher-focused adtech company, has integrated Brand Metrics' brand lift measurement technology into its platform. This enables advertisers and agencies to track mid-funnel impact on brand awareness, consideration, preference, and purchase intent during live campaigns. The integration supplements Refinery89's existing targeting and performance data capabilities within its publisher network. Results are available during the campaign, allowing for adjustments to creatives, messaging, or targeting. Refinery89 launched its 'Brandformance' solution in 2025, combining branding and performance goals. The partnership is already active and being rolled out in Europe and Latin America.
- Refinery89 integrated Brand Metrics' brand lift measurement technology.
- The integration allows real-time tracking of mid-funnel metrics like brand awareness and consideration.
Brand Metrics Announces Largest Platform Investment
Platform · Recorded impact score: 3/5
Brand Metrics, a provider of brand lift measurement solutions, announced its largest infrastructure investment to date. The announcement details substantial investment in its platform to enhance measurement capabilities for advertisers and publishers. While specific figures were not disclosed, the investment focuses on advancing the platform's technology, likely improving brand lift studies, audience measurement, and integration with programmatic ecosystems. This marks a significant commitment to the ad tech space, particularly in the area of brand effectiveness measurement.
- Brand Metrics announced its largest platform investment yet.
- The investment is aimed at expanding and improving its measurement platform.
Explore company relationships
Questions about Brand Metrics
What is Brand Metrics?
Brand Metrics is a B2B software company that measures digital advertising brand lift through survey-based and algorithmic campaign analytics.
Who uses Brand Metrics?
Advertisers, media agencies and digital publishers use it to measure how campaigns affect awareness, consideration, preference and intent.
How does Brand Metrics make money?
It makes money through recurring SaaS subscriptions, charging a fixed monthly fee for access to its measurement platform.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
16 publicly documented primary sources and citations linked across the market graph.
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