Brand Metrics
Brand Metrics is a cookieless SaaS for automated digital brand lift measurement.
Analyst Perspective
Brand Metrics is a Swedish B2B software company that provides automated brand lift measurement for digital advertising campaigns. Its core product measures how ad exposure changes brand awareness, consideration, preference and action intent by combining direct publisher integrations, survey responses and algorithmic analysis in live campaign environments rather than relying on traditional panel-based research.
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Key insights about Brand Metrics
Category Differentiation
Brand Metrics is a campaign measurement software vendor, not a media buying platform, DSP or general brand consultancy. It is specifically focused on automated brand lift analytics for digital advertising.
Brand Metrics: About
The company operates a SaaS measurement platform for advertisers, media agencies and publishers. It creates value by embedding its measurement technology directly into publisher environments, capturing real campaign exposure signals, collecting survey responses and producing standardised brand lift reporting and benchmarks. Customers use the platform to assess campaign effectiveness at scale without commissioning separate custom studies for each campaign.
How Brand Metrics Works & Monetises
Business model analysis and core revenue streams
Brand Metrics uses a licence-based SaaS subscription model. Customers pay a fixed recurring fee for access to the Automated Brand Lift platform, with unlimited campaign measurements included under the subscription rather than per-study or per-survey pricing. This positions the product as a scalable alternative to project-based market research engagements.
Revenue Channels
Products & Services in Categories
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Recent Signals (Brand Metrics)
2025 AdTech Awards: Nominees for Top Talent Revealed!
ExchangeWire's The Wires announces the 2025 shortlists for Ad Tech Personality of the Year and Ad Tech Rising Star. The piece frames the awards as industry recognition for sustained impact and emerging leadership, recalling last year’s winners: Zuzanna Gierlinksa, Chief Commercial Officer at MiQ, for Ad Tech Personality of the Year 2024, and Anya Libova, Senior Director of Business Development at DoubleVerify, for Ad Tech Rising Star 2024. It then lists the 2025 nominees for both categories, including Alex Block (EVP, Global Programmatic, Jellyfish) among the Personality shortlist and Aaron Thomas (Senior Sales Director, LG Ad Solutions) among the Rising Star shortlist, among many others. The article also nods to ongoing industry themes such as Chrome’s cookie changes and Google’s antitrust scrutiny, framing the awards within a broader AdTech context.
Read original sourceEuropean Video Awards 2025 Winners
The European Video Awards (EVAs) 2025, held in London, honored the best in European CTV and video advertising with a diverse slate of winners. Notable victories included Best CTV Campaign in partnership with Wurl by MiQ for Dr Squatch: Lather, rinse, reach; Best CTV Ad Tech Innovation awarded to Brand Metrics for Measuring CTV Impact Inside the Stream; Best Video Ad Tech Innovation to Welect GmbH for Choice-Driven Advertising; Best Streaming Technology Solution to TiVo Studio for TiVo OS powering cross‑screen engagement; and Best Buy-Side Technology to Adform for empowering smarter media buying. Other category winners included Freewheel (Best Sell-Side Technology), Vevo & AudienceProject (Best Measurement Solution), Nexxen x Mindshare (Best New Product), and rising star Aaron Thomas of LG Ad Solutions. The event also recognized Julie Selman (Commercial Leader of the Year) and DJ Agahi (Leadership in Video). Hosts were Vincent Flood and Joanna Burton.
Read original sourceBrand Metrics and Hearst UK Boost Advertising Accountability Together
Hearst UK announced a strategic partnership with Brand Metrics to strengthen brand lift measurement and advertising accountability across its portfolio. Brand Metrics’ panel-free technology will be deployed across Hearst UK brands such as Cosmopolitan, Good Housekeeping, Men’s Health, ELLE, and Harper’s Bazaar, enabling measurement of campaigns at scale. The partnership will report on four metrics: awareness, consideration, preference, and action intent. Brand Metrics CEO Anders Lithner described the collaboration as a way to provide advertisers with consistent brand lift data across Hearst UK’s high-engagement media environments, while Hearst UK’s Managing Director, Clients Ben Chesters, underscored the potential to scale measurement capabilities and enhance sales conversations. Lithner noted the technology’s ability to capture large datasets to build benchmarks and support hypothesis testing within planning processes. The announcement signals a broader push toward data-driven measurement in Hearst UK’s publishing ecosystem.
Read original sourceBrand Metrics: Frequently Asked Questions
What is Brand Metrics?
Brand Metrics is a B2B software company that measures digital advertising brand lift through survey-based and algorithmic campaign analytics.
Who uses Brand Metrics?
Advertisers, media agencies and digital publishers use it to measure how campaigns affect awareness, consideration, preference and intent.
How does Brand Metrics make money?
It makes money through recurring SaaS subscriptions, charging a fixed monthly fee for access to its measurement platform.
Company Facts
- Founded
- 2018
- Headquarters
- Kyrkogatan 15, 411 15 Göteborg, Sweden
- Core Segment
- AdTech Vendor
- Company Size
- 10–49
- Official Link
- brandmetrics.com