ABCS Insights
ABCS Insights is a advertising measurement and audience data platform using deterministic purchase data.
Analyst Perspective
ABCS Insights is a private US-based advertising measurement and audience data company serving brands, agencies, media buyers and analytics teams. Its core products measure sales lift, brand lift, consideration lift and in-flight campaign performance using deterministic purchase, receipt, transaction and panel data. It also sells purchase-based and custom audience products that can be activated through partner ecosystems such as LiveRamp. The company makes money through a hybrid model combining software access, analytics and measurement engagements, data licensing, and audience activation-related revenue. Its customer base is business-focused rather than consumer-focused, with particular relevance for advertisers running omnichannel campaigns across CTV, social, digital, OOH, retail and other media environments.
Analyst Signal Briefing
Updated: 2 Jul 2026ABCS Insights has restructured its executive leadership, appointing Jerome Shimizu as CEO and Michael Sheng as Executive Vice President, alongside the addition of Tom Acquaviva as Chief Revenue Officer. The company has expanded its international footprint by launching in Canada, focusing on measuring advertising effectiveness and connected outcomes. These developments are complemented by a strategic partnership with Flipp, which has adopted ABCS Insights as its standard for customer journey measurement to enhance performance-based advertising strategies.
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Key insights about ABCS Insights
Category Differentiation
ABCS Insights is not a consumer app or a general-purpose market research firm. It is a B2B advertising measurement and audience data provider focused on deterministic purchase-linked analytics and activation.
ABCS Insights: About
ABCS Insights operates a B2B data and analytics model built around proprietary consumer transaction and panel assets. It creates value by linking media exposure to real-world outcomes such as sales, consideration and brand impact, then packaging those insights as measurement software, analytics products and audience data assets. The company further extends value by enabling audience activation through external partners, which supports a closed-loop workflow from targeting to campaign validation.
How ABCS Insights Works & Monetises
Business model analysis and core revenue streams
ABCS Insights monetises through a mix of SaaS-style platform access, campaign measurement and analytics fees, data licensing, and audience data activation revenue. Measurement products are likely sold via enterprise contracts, subscriptions and project-based engagements, while audience products are priced through data usage, activation spend, minimum commitments or bundled measurement credits. Partner-based delivery through platforms such as LiveRamp also suggests monetisation via onboarding or activation-related commercial arrangements.
Revenue Channels
Products & Services in Categories
Verified structural categorizations from the graph
Media Channel
Technology
Ad Format
Recent Signals (ABCS Insights)
ABCS Insights Launches in Canada to Power the Outcomes Advertising Effectiveness Era
ABCS Insights has officially launched in Canada, aiming to enhance advertising effectiveness through advanced measurement solutions.
Read original sourceThe Connected Outcomes Era Is Here. ROAS Will Never Be the Same.
New blog post announcing the Connected Outcomes Era and its impact on ROAS measurement.
Read original sourceLeadership Changes at ABCS Insights
Michael Sheng is now listed as Co-Founder and Executive Vice President, while Jerome Shimizu is now the CEO and Co-Founder. Additionally, the leadership team has been updated with new roles and descriptions.
Read original sourceABCS Insights: Frequently Asked Questions
What is ABCS Insights?
ABCS Insights is a private B2B advertising measurement and audience data company that links media exposure to real-world outcomes such as sales lift, brand lift and consideration.
Who uses ABCS Insights?
Its users are mainly enterprise advertisers, agencies, media buyers, planners and analytics teams that need omnichannel measurement, attribution and purchase-based audience products.
How does ABCS Insights make money?
It earns revenue from measurement software and analytics contracts, data licensing, custom audience products and partner-based audience activation.
Company Facts
- Founded
- 2020
- Headquarters
- United States
- Core Segment
- AdTech Vendor
- Company Size
- 10–49
- Official Link
- abcsinsights.com