Kochava
Kochava is a omnichannel attribution and measurement software for app and digital marketers.
Analyst Perspective
Kochava, Inc. is a US adtech software company that provides measurement, attribution and analytics tools for advertisers, app marketers, publishers and agencies. Its core offering is an omnichannel measurement platform used to track installs, engagement and conversions across mobile, web, app store and connected TV environments. Around that core it offers identity resolution, audience activation, real-time reporting, fraud prevention, deep linking and marketing mix modelling. The company makes money primarily through SaaS-style platform fees tied to usage, scale and feature adoption. Its paying customers are businesses running acquisition, re-engagement and measurement programmes rather than end-consumers. Kochava’s positioning is broader than a pure mobile measurement partner because it combines attribution, analytics, data routing and activation workflows in one platform.
Analyst Signal Briefing
Updated: 31 Jul 2026Kochava has finalised a settlement with the US Federal Trade Commission, prohibiting the sale of sensitive location data without express consent and mandating stricter data management protocols. To expand its measurement ecosystem, the firm launched a closed-loop TV-to-ticket attribution solution with Ampersand and Fandango and joined Yahoo DSP’s AI-powered Agent Network. These developments, alongside its integration into Comcast’s Universal Ads as a Mobile Measurement Partner and new self-serve incrementality tools, reinforce Kochava’s focus on privacy-compliant, deterministic attribution across fragmented television and digital channels.
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Key insights about Kochava
Category Differentiation
Kochava is not an ad network or DSP; it is primarily a measurement, attribution and analytics software vendor. It should also be distinguished from pure app deep-linking vendors because its platform extends into MMM, identity, fraud and audience activation.
Kochava: About
Kochava operates a B2B software model centred on marketing measurement infrastructure. It provides a core attribution and analytics platform, then expands account value through adjacent modules such as identity resolution, fraud prevention, audience activation, deep linking, reporting and MMM. The platform creates value by centralising campaign data across channels, improving performance visibility and enabling activation and optimisation decisions from the same dataset.
How Kochava Works & Monetises
Business model analysis and core revenue streams
Kochava primarily monetises through SaaS and usage-based platform pricing. Commercial drivers include advertising spend volume, tracked event volume, number of apps or properties, and complexity of attribution setup. Higher-value enterprise modules such as MMM, fraud prevention, identity and activation are sold as premium add-ons or expanded contracts, while a free analytics tier supports lead generation and upsell into paid enterprise features.
Revenue Channels
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Products & Services in Categories
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Kochava: Key Competitors & Alternatives
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Marketing measurement and attribution software for app and web growth.
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Mobile linking, attribution, and programmatic buying platform for marketers.
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B2B attribution and marketing measurement platform for app growth teams.
Recent Signals (Kochava)
Universal Ads Adds Audience and Mobile Measurement Partners
Universal Ads announced two new partner categories in its Business Partners Program: Audience Partners and Mobile Measurement Partners. Inaugural Audience partners include Klaviyo, LiveRamp, and TransUnion; Mobile Measurement Partners integrated directly are Adjust, AppsFlyer, Branch, Kochava, and Singular. The additions let advertisers bring first- and third-party customer segments and established mobile attribution workflows into Universal Ads’ self-serve premium TV buying platform, aligning TV campaigns with existing digital measurement and activation processes. Universal Ads said the changes aim to make television advertising feel as familiar and integrated as other digital channels, and highlighted a broad roster of publisher partners including NBCUniversal, Roku, Paramount, Warner Bros. Discovery and others.
Read original sourceWorld Cup Hydration Breaks Created Two-Minute Premium Inventory
FIFA introduced scheduled hydration breaks—just over two minutes long—into every World Cup match across 104 games, creating premium ad inventory with streaming CPMs forecast at $60–$120. The article outlines significant measurement challenges: multi-surface fan journeys (OOH, streaming, geofenced push, retail) are difficult to stitch together, many OOH exposures leave no device ID, and buy-side leaders report CTV impressions are often missed. Industry data points cited include Numerator survey results, eMarketer and WARC spend forecasts, and projected broadcaster revenue. The author argues marketers should combine marketing mix modelling (MMM) with incrementality testing to connect tournament buys to commercial outcomes and quantify the value of new inventory like hydration breaks.
Read original sourceKochava Foundry’s Grant Simmons Talks Closing the iOS Measurement Gap in a Post-ATT World
Kochava Foundry's Grant Simmons discusses closing the iOS measurement gap in a post-ATT world.
Read original sourceKochava: Frequently Asked Questions
What is Kochava?
Kochava is a B2B adtech software company that provides omnichannel attribution, measurement, analytics, identity and related marketing performance tools.
Who uses Kochava?
Its users include app marketers, user acquisition teams, agencies, enterprise advertisers, publishers, analytics teams and media owners running cross-channel campaigns.
How does Kochava make money?
It makes money mainly through SaaS and usage-based pricing for attribution, analytics and premium modules such as MMM, fraud prevention, identity and audience activation.
Company Facts
- Founded
- 2011
- Headquarters
- 201 Church Street, Sandpoint, Idaho 83864
- Core Segment
- AdTech Vendor
- Company Size
- 201–500
- Official Link
- kochava.com