Kochava

Kochava operates a B2B software model centred on marketing measurement infrastructure. It provides a core attribution and analytics platform, then expands account value through adjacent modules such as identity resolution, fraud prevention, audience activation, deep linking, reporting and MMM. The platform creates value by centralising campaign data across channels, improving performance visibility and enabling activation and optimisation decisions from the same dataset.

Kochava, Inc. is a US adtech software company that provides measurement, attribution and analytics tools for advertisers, app marketers, publishers and agencies. Its core offering is an omnichannel measurement platform used to track installs, engagement and conversions across mobile, web, app store and connected TV environments. Around that core it offers identity resolution, audience activation, real-time reporting, fraud prevention, deep linking and marketing mix modelling.

The company makes money primarily through SaaS-style platform fees tied to usage, scale and feature adoption. Its paying customers are businesses running acquisition, re-engagement and measurement programmes rather than end-consumers. Kochava’s positioning is broader than a pure mobile measurement partner because it combines attribution, analytics, data routing and activation workflows in one platform.