Multi-Touch Marketing Attribution & Incrementality · AdTech Vendor · Data Provider / Broker
Kochava
Omnichannel attribution and measurement software for app and digital marketers.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- Kochava, Inc.
- Entity type
- COMPANY
- Founded
- 2011
- Headquarters
- 201 Church Street, Sandpoint, Idaho 83864
- Company size
- 201–500
- Market cluster / sector
- Multi-Touch Marketing Attribution & Incrementality
- Market role
- AdTech Vendor · Data Provider / Broker
- Official website
- kochava.com
What Kochava does
Kochava operates a B2B software model centred on marketing measurement infrastructure. It provides a core attribution and analytics platform, then expands account value through adjacent modules such as identity resolution, fraud prevention, audience activation, deep linking, reporting and MMM. The platform creates value by centralising campaign data across channels, improving performance visibility and enabling activation and optimisation decisions from the same dataset.
Category differentiation
Kochava is not an ad network or DSP; it is primarily a measurement, attribution and analytics software vendor. It should also be distinguished from pure app deep-linking vendors because its platform extends into MMM, identity, fraud and audience activation.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
Kochava, Inc. is a US adtech software company that provides measurement, attribution and analytics tools for advertisers, app marketers, publishers and agencies. Its core offering is an omnichannel measurement platform used to track installs, engagement and conversions across mobile, web, app store and connected TV environments. Around that core it offers identity resolution, audience activation, real-time reporting, fraud prevention, deep linking and marketing mix modelling. The company makes money primarily through SaaS-style platform fees tied to usage, scale and feature adoption. Its paying customers are businesses running acquisition, re-engagement and measurement programmes rather than end-consumers. Kochava’s positioning is broader than a pure mobile measurement partner because it combines attribution, analytics, data routing and activation workflows in one platform.
Company news briefing
Briefing updated:
Kochava has continued to expand its StationOne ecosystem by launching AI Workspaces and creative services integrations with partners including Higgsfield, Luma, and Spaceback by Rembrand. The company also strengthened its measurement capabilities through cost data backfill enhancements, integration into Universal Ads' new TV buying campaign management category, and upcoming alignments with TikTok's attribution source optimization to better synchronise measurement and bidding signals.
Business model & monetisation
Kochava primarily monetises through SaaS and usage-based platform pricing. Commercial drivers include advertising spend volume, tracked event volume, number of apps or properties, and complexity of attribution setup. Higher-value enterprise modules such as MMM, fraud prevention, identity and activation are sold as premium add-ons or expanded contracts, while a free analytics tier supports lead generation and upsell into paid enterprise features.
- Core attribution and measurement platform
- Software Subscription
- Usage-linked analytics and event processing
- Pay-per-Use
- Premium modules including MMM, fraud prevention and identity
- Software Subscription
- Free analytics tier for acquisition and upsell
- Adopt-to-upsell funnel
Products & capabilities
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Competitors & alternatives
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Mobile linking, attribution, and programmatic buying platform for marketers.
Mobile measurement, attribution and fraud prevention software for app marketers.
B2B attribution and marketing measurement platform for app growth teams.
Marketing measurement and attribution software for app and web growth.
Marketing measurement platform combining attribution, MMM and activation.
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Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
Universal Ads Launches Campaign Management Partners for TV Buying
Video Advertising · Recorded impact score: 3/5
Universal Ads, an ad platform that enables brands to create, buy, and measure ads across premium video, has launched a new Campaign Management category within its Business Partners Program. This initiative allows TV advertising to be activated directly within platforms that advertisers already use for their digital media buying, such as search and social channels. The API-first, MCP-enabled platform supports integrations via its Manager, API, and MCP, and now through partner platforms. Launch partners include Adlyse, Atrium, Concord, Kochava, Koddi, Olyzon, Orbee, Scale Up, SearchKings, Stellair AI, Topsort, and WorkMagic, spanning agentic buying, creative-led buying, measurement-driven solutions, commerce, and retail media platforms. The goal is to reduce friction and make TV advertising more accessible without requiring marketers to switch tools, aligning with modern workflow expectations.
- Universal Ads launched a Campaign Management category in its Business Partners Program.
- Campaign Management enables TV advertising within platforms brands already use for media buying.
Kochava’s StationOne now routes simple AI tasks to cheaper models
Recorded impact score: 2/5
Kochava announces that StationOne now routes simple AI tasks to cheaper models, a new feature to help marketers manage AI costs.
Kochava Adds Enterprise Controls to StationOne to Help Marketers Rein In AI Costs
Recorded impact score: 2/5
Kochava announced new enterprise controls for StationOne to help marketers manage AI-related costs.
Measure ChatGPT Ads Campaigns With Kochava
Recorded impact score: 2/5
Connect your ChatGPT Ads spend to app installs, purchases, subscriptions…
Kochava Product & Partnership Updates Bulletin: Q3 2026
Recorded impact score: 2/5
Measure ChatGPT Ads, upgrade your Kochava SDK, manage Meta campaigns…
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Questions about Kochava
What is Kochava?
Kochava is a B2B adtech software company that provides omnichannel attribution, measurement, analytics, identity and related marketing performance tools.
Who uses Kochava?
Its users include app marketers, user acquisition teams, agencies, enterprise advertisers, publishers, analytics teams and media owners running cross-channel campaigns.
How does Kochava make money?
It makes money mainly through SaaS and usage-based pricing for attribution, analytics and premium modules such as MMM, fraud prevention, identity and audience activation.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
19 publicly documented primary sources and citations linked across the market graph.
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