Kochava
Omnichannel attribution and measurement software for app and digital marketers.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- Kochava, Inc.
- Entity type
- COMPANY
- Founded
- 2011
- Headquarters
- 201 Church Street, Sandpoint, Idaho 83864
- Company size
- 201–500
- Market role
- AdTech Vendor
- Official website
- kochava.com
What Kochava does
Kochava operates a B2B software model centred on marketing measurement infrastructure. It provides a core attribution and analytics platform, then expands account value through adjacent modules such as identity resolution, fraud prevention, audience activation, deep linking, reporting and MMM. The platform creates value by centralising campaign data across channels, improving performance visibility and enabling activation and optimisation decisions from the same dataset.
Category differentiation
Kochava is not an ad network or DSP; it is primarily a measurement, attribution and analytics software vendor. It should also be distinguished from pure app deep-linking vendors because its platform extends into MMM, identity, fraud and audience activation.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
Kochava, Inc. is a US adtech software company that provides measurement, attribution and analytics tools for advertisers, app marketers, publishers and agencies. Its core offering is an omnichannel measurement platform used to track installs, engagement and conversions across mobile, web, app store and connected TV environments. Around that core it offers identity resolution, audience activation, real-time reporting, fraud prevention, deep linking and marketing mix modelling. The company makes money primarily through SaaS-style platform fees tied to usage, scale and feature adoption. Its paying customers are businesses running acquisition, re-engagement and measurement programmes rather than end-consumers. Kochava’s positioning is broader than a pure mobile measurement partner because it combines attribution, analytics, data routing and activation workflows in one platform.
Company news briefing
Briefing updated:
Following its FTC settlement, Kochava has further expanded its StationOne ecosystem by launching AI Workspaces with major platforms such as Google, Meta, Reddit, Snap, and TikTok, alongside new creative services integrations with partners including Higgsfield, Luma, and Spaceback by Rembrand. The firm has also enhanced ad spend data veracity via cost data backfill capabilities and supported scalable deep linking through dynamic macros. These developments reinforce Kochava's position in providing attribution and campaign orchestration tools across fragmented digital channels.
Business model & monetisation
Kochava primarily monetises through SaaS and usage-based platform pricing. Commercial drivers include advertising spend volume, tracked event volume, number of apps or properties, and complexity of attribution setup. Higher-value enterprise modules such as MMM, fraud prevention, identity and activation are sold as premium add-ons or expanded contracts, while a free analytics tier supports lead generation and upsell into paid enterprise features.
- Core attribution and measurement platform
- Software Subscription
- Usage-linked analytics and event processing
- Pay-per-Use
- Premium modules including MMM, fraud prevention and identity
- Software Subscription
- Free analytics tier for acquisition and upsell
- Adopt-to-upsell funnel
Products & capabilities
No products with linked sources are available in this view.
Products & market categories
Technology
Media Channel
Ad Format
Competitors & alternatives
- BIScience
Ad intelligence and consumer behaviour data platform for enterprises.
- Singular
Marketing measurement and attribution software for app and web growth.
- AppsFlyer
B2B attribution and marketing measurement platform for app growth teams.
Side-by-side comparisons
Featured market maps
- Gaming & In-Game Advertising Ecosystem 2026
A structural mapping of the global Gaming and In-Game Advertising ecosystem, spanning 3D development engines, in-game ad tech, mobile mediation, gaming publishers, and measurement platforms.
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
Kochava Cost Data Recovery Plugs Holes in Your Ad Spend Data
Recorded impact score: 3/5
New cost data backfill enhancements improve veracity of ad spend data.
Kochava Adds AI Creative Workspaces to StationOne with New Partners
Platform · Recorded impact score: 3/5
Kochava, a real-time data solutions company, announced the expansion of its StationOne platform with new creative services workspaces. These workspaces integrate AI-driven creative tools from partners Higgsfield, Luma, and Spaceback by Rembrand, enabling marketers and creative teams to produce, customize, and optimize campaign assets at scale. The integration aims to streamline ad operations, reduce repetitive tasks like manual resizing, and connect creative generation directly to activation and measurement across programmatic and CTV channels. Executives from Kochava and its partners emphasized speed, personalization, and human creativity, positioning the workspace as a unified orchestration layer for campaign management.
- Kochava expanded StationOne with creative services workspaces powered by AI partners Higgsfield, Luma, and Spaceback by Rembrand.
- Higgsfield provides AI-driven video and image generation integrated into StationOne for dynamic asset creation.
AI Workspaces Launched With Google, Meta, Reddit, Snap & TikTok
Recorded impact score: 4.5/5
Kochava announces AI Workspaces with major platforms, expanding StationOne ecosystem momentum.
Kochava Foundry’s Grant Simmons Talks Closing the iOS Measurement Gap in a Post-ATT World
Recorded impact score: 3/5
Kochava Foundry's Grant Simmons discusses closing the iOS measurement gap in a post-ATT world.
Kochava Product & Partnership Updates Bulletin: Q2 2026
Recorded impact score: 3/5
New Analytics Overview, self-serve incrementality testing, enhanced Kochava Audit Report…
Careers & open positions
Open positions indexed from verified career portals and applicant tracking systems.
| Position | Department | Location | Posted |
|---|---|---|---|
| Vice President, Client Partnerships(VP) | Client Partnership | Sandpoint, ID | |
| Data Scientist(Mid-Level) | Data Science | United States |
Explore company relationships
Questions about Kochava
What is Kochava?
Kochava is a B2B adtech software company that provides omnichannel attribution, measurement, analytics, identity and related marketing performance tools.
Who uses Kochava?
Its users include app marketers, user acquisition teams, agencies, enterprise advertisers, publishers, analytics teams and media owners running cross-channel campaigns.
How does Kochava make money?
It makes money mainly through SaaS and usage-based pricing for attribution, analytics and premium modules such as MMM, fraud prevention, identity and audience activation.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
19 publicly documented primary sources and citations linked across the market graph.
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