Adjust vs Kochava

Implementing Pixel and CAPI for ChatGPT Ads Tracking

This German article from performance marketing agency adseed provides a comprehensive guide to setting up conversion tracking for ChatGPT Ads, OpenAI's new advertising platform. It details implementing the OpenAI Measurement Pixel client-side, defining relevant conversion events, and integrating server-side tracking via the Conversions API (CAPI). The guide emphasizes the importance of consent management for GDPR compliance, deduplication of events when using both Pixel and CAPI, maintaining click attribution (oppref parameter), and using UTM parameters for analytics. It also covers advanced matching with hashed first-party data, differences for mobile app tracking through MMPs, and a pre-launch testing checklist to ensure data reliability. The article concludes that professional ChatGPT Ads tracking requires a robust setup beyond just placing a pixel.

• OpenAI provides a Measurement Pixel for browser-based tracking of ChatGPT Ads.
• OpenAI also offers a Conversions API (CAPI) for server-side event transmission.
• OpenAI recommends combining Pixel and CAPI for robust tracking.

Programmatic DOOH and Agentic AI Transform Saudi Advertising

Saudi Arabia's advertising market is entering a 'fourth stage' where programmatic Digital Out-of-Home (pDOOH), Connected TV (CTV), and agentic (autonomous) AI lead generation converge with mobile measurement telemetry. Driven by Saudi Vision 2030 infrastructure investments and rising digital CPA and fraud concerns, marketers are shifting toward CFO-aligned unit economics (Cost Per Qualified Lead, deterministic attribution). The report cites national telecom deployments (SAR 35 billion), a projected $52.5 billion programmatic market by 2030 (18% CAGR), increased digital share of OOH, and integrations with Mobile Measurement Partners (AppsFlyer, Adjust) to link physical exposures to verified digital conversions. Danish Hussain of CLICK TOG is quoted outlining the model and the firm's advisory role.

• Saudi programmatic advertising market projected to reach $52.5 billion by 2030 at an 18% CAGR.
• Telecom infrastructure deployments in Saudi Arabia exceed SAR 35 billion, including nationwide 5G and gigabit fiber.
• Digital formats account for 54.83% of Saudi Arabia's total out-of-home market share; programmatic outdoor inventory is expanding toward 30% of digital screen transactions.

Kochava Product & Partnership Updates Bulletin: Q3 2026

Measure ChatGPT Ads, upgrade your Kochava SDK, manage Meta campaigns…

7 Ways Marketers Want to Use Agentic AI in Their Daily Workflows

Insights & takeaways from Kochava webinar featuring Meta

OpenAI Enhances ChatGPT Ads with Image Formats and Measurement

This week's SEA news highlights major updates from Google and OpenAI. Google Ads introduces new channel prioritization and budget allocation settings for Search, Shopping, Performance Max, and Demand Gen campaigns, with a notable change removing spend allocation for Search with Display Network from February 2027. OpenAI expands ChatGPT ads with a new visual carousel format launching in the US in October 2026, initially during image generation, and now reaches 1.2 billion weekly users across 60+ markets. Measurement integrations with Hightouch, Tealium, LiveRamp, and attribution partners (AppsFlyer, Adjust, etc.) are announced. Early results show strong performance (e.g., WeightWatchers' 15.3% lower CPA), but TrafficGuard reports higher invalid click rates (0.1%-34%) than Google Ads. Google also tests 'Direct Offer' assets for AI Mode and adds 'store_address' attributes for local inventory.

• Google Ads adds channel prioritization and budget allocation settings for Search, Shopping, Performance Max, and Demand Gen; spend allocation for Search with Display Network ends February 2027.
• OpenAI launches a visual carousel ad format in ChatGPT during image generation, starting in the US in October 2026, with 1.2 billion weekly users and 60+ markets.
• OpenAI announces measurement partnerships with Hightouch, Tealium, LiveRamp, and attribution providers including AppsFlyer, Adjust, and Triple Whale.