Adjust
Mobile measurement, attribution and fraud prevention software for app marketers.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- Adjust GmbH
- Entity type
- COMPANY
- Market role
- AdTech Vendor
- Official website
- adjust.com
What Adjust does
Adjust operates a B2B SaaS model built around mobile measurement and app growth infrastructure. It creates value by integrating with ad networks, analytics tools and app environments, then converting campaign and user event data into attribution, performance analytics, fraud filtering and deep linking workflows. Customers embed Adjust into their acquisition and lifecycle marketing operations, making the platform part of ongoing measurement, optimisation and reporting processes.
Category differentiation
Adjust is a mobile measurement and app marketing infrastructure provider, not a consumer app or media publisher. It is distinct from general web analytics suites because its core focus is attribution, fraud prevention and app growth measurement.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
Adjust GmbH is a private AdTech software company operating as an AppLovin subsidiary. It provides mobile and cross-platform measurement, attribution, analytics, fraud prevention and deep linking software for app marketers. Its platform helps customers track acquisition sources, measure campaign effectiveness, analyse retention and cohort behaviour, protect budgets from invalid traffic, and route users into the correct app or web destination. The company generates revenue from SaaS contracts and usage-based pricing tied to tracked events, attributed conversions, data volume and feature access. Its direct customers are mobile app marketers, user acquisition teams, growth teams, ad operations teams, developers and product analytics teams at app businesses that need privacy-safe performance measurement and optimisation across in-app and web environments.
Company news briefing
Briefing updated:
Adjust continues to expand its mobile measurement partnerships across emerging advertising channels, providing crucial third-party attribution for ChatGPT Ads and TikTok's new Attribution Source Optimization feature. The company has also integrated directly into Universal Ads' premium TV buying platform and Saudi Arabia's programmatic DOOH market to link physical exposures to verified digital conversions.
Business model & monetisation
Adjust monetises through software subscriptions combined with usage-based pricing. Commercial terms are typically tied to tracked installs, sessions, attributed events, conversion volume, data scale and access to premium modules such as fraud prevention, advanced analytics and bundled growth capabilities. Larger enterprise customers use negotiated contracts and custom feature tiers.
- Measurement and attribution platform contracts
- Software subscription
- Usage-based event and conversion tracking fees
- Pay-per-Use
- Fraud prevention modules
- Software subscription
- Bundled growth suite upsells
- Software subscription
- Deep linking capabilities
- Software subscription
Products & capabilities
No products with linked sources are available in this view.
Products & market categories
Featured market maps
- Gaming & In-Game Advertising Ecosystem 2026
A structural mapping of the global Gaming and In-Game Advertising ecosystem, spanning 3D development engines, in-game ad tech, mobile mediation, gaming publishers, and measurement platforms.
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
Implementing Pixel and CAPI for ChatGPT Ads Tracking
Generative AI Advertising · Recorded impact score: 2/5
This German article from performance marketing agency adseed provides a comprehensive guide to setting up conversion tracking for ChatGPT Ads, OpenAI's new advertising platform. It details implementing the OpenAI Measurement Pixel client-side, defining relevant conversion events, and integrating server-side tracking via the Conversions API (CAPI). The guide emphasizes the importance of consent management for GDPR compliance, deduplication of events when using both Pixel and CAPI, maintaining click attribution (oppref parameter), and using UTM parameters for analytics. It also covers advanced matching with hashed first-party data, differences for mobile app tracking through MMPs, and a pre-launch testing checklist to ensure data reliability. The article concludes that professional ChatGPT Ads tracking requires a robust setup beyond just placing a pixel.
- OpenAI provides a Measurement Pixel for browser-based tracking of ChatGPT Ads.
- OpenAI also offers a Conversions API (CAPI) for server-side event transmission.
Programmatic DOOH and Agentic AI Transform Saudi Advertising
Digital Out-of-Home (DOOH) · Recorded impact score: 3/5
Saudi Arabia's advertising market is entering a 'fourth stage' where programmatic Digital Out-of-Home (pDOOH), Connected TV (CTV), and agentic (autonomous) AI lead generation converge with mobile measurement telemetry. Driven by Saudi Vision 2030 infrastructure investments and rising digital CPA and fraud concerns, marketers are shifting toward CFO-aligned unit economics (Cost Per Qualified Lead, deterministic attribution). The report cites national telecom deployments (SAR 35 billion), a projected $52.5 billion programmatic market by 2030 (18% CAGR), increased digital share of OOH, and integrations with Mobile Measurement Partners (AppsFlyer, Adjust) to link physical exposures to verified digital conversions. Danish Hussain of CLICK TOG is quoted outlining the model and the firm's advisory role.
- Saudi programmatic advertising market projected to reach $52.5 billion by 2030 at an 18% CAGR.
- Telecom infrastructure deployments in Saudi Arabia exceed SAR 35 billion, including nationwide 5G and gigabit fiber.
Explore company relationships
Questions about Adjust
What is Adjust?
Adjust is an AdTech software platform for mobile and multi-platform attribution, measurement, analytics, fraud prevention and deep linking.
Who uses Adjust?
Adjust is used by app marketers, growth teams, user acquisition teams, ad operations teams, developers and product analytics teams at app-based businesses.
How does Adjust make money?
Adjust makes money through SaaS subscriptions and usage-based fees tied to tracked events, conversion volume and premium product modules.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
19 publicly documented primary sources and citations linked across the market graph.
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