Tenjin

Tenjin operates a B2B SaaS model focused on mobile app marketing measurement. It creates value by centralising attribution, campaign cost data, monetisation analytics and predictive reporting into a single platform, reducing the need for multiple vendors or internal data engineering. Customers use the platform to measure installs, in-app events, ad revenue and LTV across acquisition channels, while Tenjin monetises that workflow through subscription plans and enterprise contracts.

Tenjin is a private US software company providing mobile app measurement, attribution and marketing analytics tools for app developers, game studios, mobile publishers and user acquisition teams. Its core offering is a mobile measurement platform that combines attribution, cost aggregation, revenue analytics, cohort reporting and SKAdNetwork support, with adjacent products for managed data warehousing, fraud prevention, LTV prediction and workflow automation.

The company makes money through SaaS subscriptions tied to its measurement platform and related analytics products. Its commercial positioning is built around transparent and relatively low-cost packaging, including a flat monthly plan and usage-based elements, aimed at mobile-first businesses that need to measure campaign ROI, optimise acquisition spend and connect monetisation outcomes back to media channels.