Tenjin
Tenjin is a mobile attribution and analytics software for app growth teams.
Analyst Perspective
Tenjin is a private US software company providing mobile app measurement, attribution and marketing analytics tools for app developers, game studios, mobile publishers and user acquisition teams. Its core offering is a mobile measurement platform that combines attribution, cost aggregation, revenue analytics, cohort reporting and SKAdNetwork support, with adjacent products for managed data warehousing, fraud prevention, LTV prediction and workflow automation. The company makes money through SaaS subscriptions tied to its measurement platform and related analytics products. Its commercial positioning is built around transparent and relatively low-cost packaging, including a flat monthly plan and usage-based elements, aimed at mobile-first businesses that need to measure campaign ROI, optimise acquisition spend and connect monetisation outcomes back to media channels.
Analyst Signal Briefing
Archived (Stand: 29 Jun 2026)No new strategic signals in the last 90 days. Showing historical briefing.
Tenjin has expanded its measurement capabilities by becoming the first mobile measurement partner to support CloudX ad revenue attribution and launching a Model Context Protocol (MCP) server for direct data querying. Furthermore, the company was recently accepted into the Turkish Ministry of Trade’s incentive programme. This enables registered Turkish app developers to receive government reimbursements for using Tenjin’s services, supporting the company's expansion into the regional gaming and mobile application market.
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Key insights about Tenjin
Category Differentiation
Tenjin is a mobile measurement and analytics software vendor, not a mobile ad network, DSP or consumer app. It is best understood as an MMP and app growth analytics platform competing with other attribution providers.
Tenjin: About
Tenjin operates a B2B SaaS model focused on mobile app marketing measurement. It creates value by centralising attribution, campaign cost data, monetisation analytics and predictive reporting into a single platform, reducing the need for multiple vendors or internal data engineering. Customers use the platform to measure installs, in-app events, ad revenue and LTV across acquisition channels, while Tenjin monetises that workflow through subscription plans and enterprise contracts.
How Tenjin Works & Monetises
Business model analysis and core revenue streams
Tenjin uses a SaaS subscription model with transparent packaging. The product set is anchored by a flat monthly plan that includes core functionality, supplemented by a free tier with capped usage and usage-based pricing beyond included attribution volumes. Enterprise customers are likely monetised through custom-priced contracts that include lower per-conversion rates, support and consulting-style onboarding. Revenue therefore comes mainly from software subscriptions, with some variable usage-based economics layered onto the core platform.
Revenue Channels
Products & Services in Categories
Verified structural categorizations from the graph
Recent Signals (Tenjin)
Tenjin Launches MCP Server Write Capabilities for AI-Assisted Campaign Management
Tenjin announces write capabilities for its Model Context Protocol (MCP) Server, enabling AI assistants to create, update, and manage campaigns, apps, callbacks, and fraud filters directly, making Tenjin the first MMP to offer this.
Read original sourceTenjin Backs GrowthStack's Launch of Self-Service Data Pipeline - ExchangeWire.com
Growth FullStack, a platform backed by Tenjin and GameAnalytics, has launched a self-service data pipeline for mobile game and app user acquisition managers. The new tool lets UA teams select raw data sources such as user-level revenue from AppLovin and daily ad revenue from Tenjin, store results in Amazon Redshift or Google BigQuery, and connect BI tools like Metabase and Tableau. The product addresses a privacy-conscious landscape following Apple's IDFA changes, enabling marketers to build end-to-end data pipelines without heavy engineering support. Growth FullStack is led by industry veterans from Tenjin and GameAnalytics. Roman Garbar, Marketing Director at Growth FullStack, described the launch as an exciting new chapter designed to democratize data access for developers of all sizes; Hernan Zhou, co-founder and CTO of Lucky Kat Studios, noted the complexity of post-IDFA data sources and the need for flexible analytics to drive growth.
Read original sourceMobile Ad Spend Rises After IDFA Changes
A Tenjin and Growth FullStack study examines the mobile advertising market a year after Apple's App Tracking Transparency (ATT) changes and the IDFA. Despite 55% reporting mobile ads became more difficult in 2021, 65% of mobile advertisers plan to increase spend in 2022. The iOS disruption is tied to a 39% median revenue loss for mobile advertisers in 2021, with 75% of affected respondents saying the future of their business is at risk. The industry has shifted from probabilistic attribution and fingerprinting (85% in 2021) to 63% in 2022, as parties anticipate further fingerprinting restrictions. SKAdNetwork teething problems persist, prompting 32% to deploy in-house data science and 75% to adopt marketing automation to manage large datasets. Tenjin CEO Christopher Farm notes growing demand for mobile content and cites $300B in 2021 and a $350B forecast for 2022 in mobile ad spend.
Read original sourceTenjin: Frequently Asked Questions
What is Tenjin?
Tenjin is a B2B software company that provides mobile attribution, measurement and app growth analytics tools.
Who uses Tenjin?
It is used by mobile app developers, game studios, publishers, user acquisition teams, analysts and monetisation managers.
How does Tenjin make money?
Tenjin makes money mainly through SaaS subscriptions, with flat monthly pricing, usage-based elements and custom enterprise plans.
Company Facts
- Founded
- 2014
- Headquarters
- United States
- Core Segment
- AdTech Vendor
- Company Size
- 10–49
- Official Link
- tenjin.com