Tenjin
Mobile attribution and analytics software for app growth teams.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- Tenjin, Inc.
- Entity type
- COMPANY
- Founded
- 2014
- Headquarters
- United States
- Company size
- 10–49
- Market role
- AdTech Vendor
- Official website
- tenjin.com
What Tenjin does
Tenjin operates a B2B SaaS model focused on mobile app marketing measurement. It creates value by centralising attribution, campaign cost data, monetisation analytics and predictive reporting into a single platform, reducing the need for multiple vendors or internal data engineering. Customers use the platform to measure installs, in-app events, ad revenue and LTV across acquisition channels, while Tenjin monetises that workflow through subscription plans and enterprise contracts.
Category differentiation
Tenjin is a mobile measurement and analytics software vendor, not a mobile ad network, DSP or consumer app. It is best understood as an MMP and app growth analytics platform competing with other attribution providers.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
Tenjin is a private US software company providing mobile app measurement, attribution and marketing analytics tools for app developers, game studios, mobile publishers and user acquisition teams. Its core offering is a mobile measurement platform that combines attribution, cost aggregation, revenue analytics, cohort reporting and SKAdNetwork support, with adjacent products for managed data warehousing, fraud prevention, LTV prediction and workflow automation. The company makes money through SaaS subscriptions tied to its measurement platform and related analytics products. Its commercial positioning is built around transparent and relatively low-cost packaging, including a flat monthly plan and usage-based elements, aimed at mobile-first businesses that need to measure campaign ROI, optimise acquisition spend and connect monetisation outcomes back to media channels.
Company news briefing
Briefing updated:
Tenjin has expanded its LTV Prediction capabilities to support cohort analysis up to 365 days, enabling mobile marketers to assess predicted lifetime value over longer windows within its User Acquisition Report. Additionally, the company is preparing integration support for TikTok's new Attribution Source Optimization to better align measurement and bidding signals. These developments build upon Tenjin's previous introduction of Model Context Protocol server write capabilities for AI-assisted campaign management.
Business model & monetisation
Tenjin uses a SaaS subscription model with transparent packaging. The product set is anchored by a flat monthly plan that includes core functionality, supplemented by a free tier with capped usage and usage-based pricing beyond included attribution volumes. Enterprise customers are likely monetised through custom-priced contracts that include lower per-conversion rates, support and consulting-style onboarding. Revenue therefore comes mainly from software subscriptions, with some variable usage-based economics layered onto the core platform.
- Core mobile measurement platform subscriptions
- Software Subscription
- Usage-based attribution overage fees
- Pay-per-Use
- Enterprise contracts with support and custom pricing
- Software Subscription
- Adjacent analytics and data products bundled into platform plans
- Software Subscription
Products & capabilities
No products with linked sources are available in this view.
Products & market categories
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
Tenjin Extends pLTV Cohorts to 365 Days for Longer-Term App LTV Analysis
Recorded impact score: 3.5/5
Tenjin has expanded its LTV Prediction (pLTV) capabilities with cohort analysis available up to 365 days. Mobile marketers can now look beyond early-day performance and analyze predicted lifetime value across longer cohort windows directly inside Tenjin’s User Acquisition Report.
Tenjin Launches MCP Server Write Capabilities for AI-Assisted Campaign Management
Recorded impact score: 3.5/5
Tenjin announces write capabilities for its Model Context Protocol (MCP) Server, enabling AI assistants to create, update, and manage campaigns, apps, callbacks, and fraud filters directly, making Tenjin the first MMP to offer this.
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Questions about Tenjin
What is Tenjin?
Tenjin is a B2B software company that provides mobile attribution, measurement and app growth analytics tools.
Who uses Tenjin?
It is used by mobile app developers, game studios, publishers, user acquisition teams, analysts and monetisation managers.
How does Tenjin make money?
Tenjin makes money mainly through SaaS subscriptions, with flat monthly pricing, usage-based elements and custom enterprise plans.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
16 publicly documented primary sources and citations linked across the market graph.
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