Singular
Marketing measurement and attribution software for app and web growth.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- Singular, Inc.
- Entity type
- COMPANY
- Founded
- 2014
- Headquarters
- 2345 Yale St, First Floor, Palo Alto, California 94306, United States
- Company size
- 201–500
- Market role
- MarTech Vendor
- Official website
- singular.net
What Singular does
Singular operates a B2B SaaS platform used by marketers and analytics teams to measure campaign performance, attribute conversions, unify spend data, and operationalise marketing datasets. It creates value by replacing fragmented point tools and manual reporting with a single measurement and data layer spanning attribution, ROI analysis, deep linking, fraud controls, audience activation, and ETL workflows. Revenue is generated from software access, enterprise feature packages, and scale-linked commercial terms tied to tracking volume, data volume, integrations, or advanced modules.
Category differentiation
This Singular is a marketing measurement and attribution software company, not a general AI concept, database term, or media buyer. It competes with other mobile measurement partners rather than operating as an ad network or DSP.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
Singular is a private US software company that provides measurement, attribution, analytics, and data infrastructure tools for performance marketers, app publishers, growth teams, and analytics functions. Its core offering is a mobile and cross-channel measurement platform that links campaign spend to installs, conversions, in-app events, ROI, and lifetime value across app and web environments. The platform also includes deep linking, SKAdNetwork measurement, fraud prevention, creative analytics, audience management, and marketing ETL capabilities. The company makes money by selling B2B software subscriptions and usage-based enterprise contracts. Customers are businesses that need to measure acquisition performance, unify cost and attribution data, protect spend from fraud, and move marketing data into warehouses and downstream activation systems. Its value proposition is a consolidated operating layer for campaign measurement and marketing data workflows rather than media buying itself.
Company news briefing
Briefing updated:
Singular has expanded its cross-channel measurement ecosystem through strategic integrations with Universal Ads and tvScientific by Pinterest, facilitating unified CTV-to-mobile attribution and deterministic measurement. Furthermore, Singular was integrated into TikTok's Attribution Source Optimization, allowing app advertisers to align measurement with bidding signals to reduce reporting discrepancies. These developments reinforce Singular's advocacy for transparent, advertiser-centric analytics across complex omnichannel environments.
Business model & monetisation
Singular primarily monetises through SaaS and enterprise software contracts. Pricing is typically usage-based around attribution scale, tracked conversions, installs, events, or data volume, with larger contracts expanding through add-on modules such as fraud prevention, ETL, audience management, and advanced analytics. The commercial model likely combines annual platform commitments with tiered feature access and integration-based upsell.
- Core attribution and analytics platform
- Software Subscription
- Usage-linked measurement volume
- Software Subscription
- Add-on modules such as fraud prevention, ETL, and audience tools
- Software Subscription
- Enterprise integrations and advanced feature packaging
- Software Subscription
Products & capabilities
No products with linked sources are available in this view.
Products & market categories
Competitors & alternatives
- Kochava
Omnichannel attribution and measurement software for app and digital marketers.
Side-by-side comparisons
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Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
No sufficiently sourced and dated signals are available for this view.
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Questions about Singular
What is Singular?
Singular is a B2B marketing measurement platform that provides mobile and web attribution, analytics, spend aggregation, fraud prevention, deep linking, and related data tools.
Who uses Singular?
It is used by app marketers, growth teams, performance marketers, game publishers, analytics teams, CRM teams, and enterprise marketing organisations.
How does Singular make money?
It makes money through SaaS and enterprise contracts, typically priced by tracking scale, data volume, integrations, and access to add-on modules.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
22 publicly documented primary sources and citations linked across the market graph.
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