Singular

Singular operates a B2B SaaS platform used by marketers and analytics teams to measure campaign performance, attribute conversions, unify spend data, and operationalise marketing datasets. It creates value by replacing fragmented point tools and manual reporting with a single measurement and data layer spanning attribution, ROI analysis, deep linking, fraud controls, audience activation, and ETL workflows. Revenue is generated from software access, enterprise feature packages, and scale-linked commercial terms tied to tracking volume, data volume, integrations, or advanced modules.

Singular is a private US software company that provides measurement, attribution, analytics, and data infrastructure tools for performance marketers, app publishers, growth teams, and analytics functions. Its core offering is a mobile and cross-channel measurement platform that links campaign spend to installs, conversions, in-app events, ROI, and lifetime value across app and web environments. The platform also includes deep linking, SKAdNetwork measurement, fraud prevention, creative analytics, audience management, and marketing ETL capabilities.

The company makes money by selling B2B software subscriptions and usage-based enterprise contracts. Customers are businesses that need to measure acquisition performance, unify cost and attribution data, protect spend from fraud, and move marketing data into warehouses and downstream activation systems. Its value proposition is a consolidated operating layer for campaign measurement and marketing data workflows rather than media buying itself.