Singular
Singular is a marketing measurement and attribution software for app and web growth.
Analyst Perspective
Singular is a private US software company that provides measurement, attribution, analytics, and data infrastructure tools for performance marketers, app publishers, growth teams, and analytics functions. Its core offering is a mobile and cross-channel measurement platform that links campaign spend to installs, conversions, in-app events, ROI, and lifetime value across app and web environments. The platform also includes deep linking, SKAdNetwork measurement, fraud prevention, creative analytics, audience management, and marketing ETL capabilities. The company makes money by selling B2B software subscriptions and usage-based enterprise contracts. Customers are businesses that need to measure acquisition performance, unify cost and attribution data, protect spend from fraud, and move marketing data into warehouses and downstream activation systems. Its value proposition is a consolidated operating layer for campaign measurement and marketing data workflows rather than media buying itself.
Analyst Signal Briefing
Updated: 21 Aug 2026Singular is consolidating its cross-channel measurement ecosystem through strategic integrations with Universal Ads and tvScientific by Pinterest, enabling unified CTV-to-mobile attribution and incrementality testing. These partnerships allow advertisers to synchronise mobile workflows with premium television buying platforms via certified data interoperability and deterministic measurement. This expansion supports Singular’s advocacy for an advertiser-centric model, emphasising the necessity for transparent, outcome-based analytics that prioritise the advertiser’s requirements within complex omnichannel environments.
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Key insights about Singular
Category Differentiation
This Singular is a marketing measurement and attribution software company, not a general AI concept, database term, or media buyer. It competes with other mobile measurement partners rather than operating as an ad network or DSP.
Singular: About
Singular operates a B2B SaaS platform used by marketers and analytics teams to measure campaign performance, attribute conversions, unify spend data, and operationalise marketing datasets. It creates value by replacing fragmented point tools and manual reporting with a single measurement and data layer spanning attribution, ROI analysis, deep linking, fraud controls, audience activation, and ETL workflows. Revenue is generated from software access, enterprise feature packages, and scale-linked commercial terms tied to tracking volume, data volume, integrations, or advanced modules.
How Singular Works & Monetises
Business model analysis and core revenue streams
Singular primarily monetises through SaaS and enterprise software contracts. Pricing is typically usage-based around attribution scale, tracked conversions, installs, events, or data volume, with larger contracts expanding through add-on modules such as fraud prevention, ETL, audience management, and advanced analytics. The commercial model likely combines annual platform commitments with tiered feature access and integration-based upsell.
Revenue Channels
Products & Services in Categories
Verified structural categorizations from the graph
Singular: Key Competitors & Alternatives
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Omnichannel attribution and measurement software for app and digital marketers.
Recent Signals (Singular)
Who owns the truth? Why measurement must answer to the advertiser
Who owns the truth? Why measurement must answer to the advertiser
Read original sourceUniversal Ads Adds Audience and Mobile Measurement Partners
Universal Ads announced two new partner categories in its Business Partners Program: Audience Partners and Mobile Measurement Partners. Inaugural Audience partners include Klaviyo, LiveRamp, and TransUnion; Mobile Measurement Partners integrated directly are Adjust, AppsFlyer, Branch, Kochava, and Singular. The additions let advertisers bring first- and third-party customer segments and established mobile attribution workflows into Universal Ads’ self-serve premium TV buying platform, aligning TV campaigns with existing digital measurement and activation processes. Universal Ads said the changes aim to make television advertising feel as familiar and integrated as other digital channels, and highlighted a broad roster of publisher partners including NBCUniversal, Roku, Paramount, Warner Bros. Discovery and others.
Read original sourcetvScientific by Pinterest Launches Certified Measurement Partner Program
tvScientific by Pinterest, the Performance TV advertising arm of Pinterest, announced a Certified Measurement Partner Program to recognize measurement providers that meet its standards for accuracy, transparency and performance across Performance TV campaigns. Launch partners INCRMNTAL, Measured, Singular, and WorkMagic will support attribution, incrementality testing, media mix modeling and unified CTV-to-mobile measurement via certified integrations. tvScientific says the program uses proprietary deterministic ID technology and aims to improve advertisers’ ability to prove business outcomes, speed optimization, and provide interoperable measurement choices across connected TV (CTV) streaming environments. Pinterest positions the program as part of a broader vision combining AI-powered optimization, deterministic measurement, and predictive consumer intent signals for Performance TV.
Read original sourceSingular: Frequently Asked Questions
What is Singular?
Singular is a B2B marketing measurement platform that provides mobile and web attribution, analytics, spend aggregation, fraud prevention, deep linking, and related data tools.
Who uses Singular?
It is used by app marketers, growth teams, performance marketers, game publishers, analytics teams, CRM teams, and enterprise marketing organisations.
How does Singular make money?
It makes money through SaaS and enterprise contracts, typically priced by tracking scale, data volume, integrations, and access to add-on modules.
Company Facts
- Founded
- 2014
- Headquarters
- 2345 Yale St, First Floor, Palo Alto, California 94306, United States
- Core Segment
- MarTech Vendor
- Company Size
- 201–500
- Official Link
- singular.net