Singular

The company operates a B2B software business that provides marketing attribution and analytics, enabling customers to measure the effectiveness of their advertising and user acquisition activities. Value is created by consolidating marketing performance data, attributing conversions to the correct channels and campaigns, and supporting optimisation of advertising budgets. Revenue is generated primarily through recurring platform fees and contracts with advertisers and marketing teams that use the software on an ongoing basis, with potential add-on services for implementation, support, or expanded data and analytics features.

Singular, Inc. is a United States-based marketing technology company founded in 2014 that provides attribution and analytics solutions, strengthened through its acquisition of mobile analytics firm Apsalar in 2017. The firm operates in the advertising and marketing technology ecosystem, focusing on measurement of marketing performance across channels.

The company generates revenue by selling its software platform and related services to business customers such as advertisers, app developers and marketing teams that need to track and optimise advertising spend. It is venture-backed, with seed, Series A and Series B funding rounds from multiple institutional investors, indicating a scale-up, B2B SaaS-style business focused on marketing attribution and media measurement.