Branch

Branch operates a B2B software platform that sits between user acquisition, engagement, and measurement workflows. It creates value by providing link infrastructure, deep linking, attribution analytics, and exportable data that help customers improve conversion, reduce friction in app journeys, and measure return on marketing spend. It also extends into programmatic buying through a DSP, allowing some customers to activate media and connect spend directly to Branch measurement.

Branch is a private US-based mobile growth and measurement software company that provides deep linking, attribution, link management, data export, and programmatic media buying tools for marketers, product teams, developers, and agencies. Its platform helps customers route users into the right in-app or web destinations, measure campaign performance across channels, and improve conversion from owned and paid traffic.

The company primarily generates revenue through SaaS subscriptions tied to product access, scale, and enterprise requirements, with an additional media-related revenue stream from its demand-side platform offering. Branch’s customer base is business-focused rather than consumer-focused, especially enterprise marketing organisations, growth teams, CRM teams, analytics teams, and agencies seeking mobile and cross-channel measurement infrastructure.