Branch
Mobile linking, attribution, and programmatic buying platform for marketers.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- Branch Metrics, Inc.
- Entity type
- COMPANY
- Founded
- 2014
- Headquarters
- 1975 W El Camino Real, Suite 102, Mountain View, CA 94040, United States
- Company size
- 201–500
- Market role
- AdTech Vendor
- Official website
- branch.io
What Branch does
Branch operates a B2B software platform that sits between user acquisition, engagement, and measurement workflows. It creates value by providing link infrastructure, deep linking, attribution analytics, and exportable data that help customers improve conversion, reduce friction in app journeys, and measure return on marketing spend. It also extends into programmatic buying through a DSP, allowing some customers to activate media and connect spend directly to Branch measurement.
Category differentiation
This is the mobile measurement and deep-linking software company, not a banking, payroll, or financial services business with the same name. It competes with mobile attribution platforms rather than consumer launcher apps it has acquired.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
Branch is a private US-based mobile growth and measurement software company that provides deep linking, attribution, link management, data export, and programmatic media buying tools for marketers, product teams, developers, and agencies. Its platform helps customers route users into the right in-app or web destinations, measure campaign performance across channels, and improve conversion from owned and paid traffic. The company primarily generates revenue through SaaS subscriptions tied to product access, scale, and enterprise requirements, with an additional media-related revenue stream from its demand-side platform offering. Branch’s customer base is business-focused rather than consumer-focused, especially enterprise marketing organisations, growth teams, CRM teams, analytics teams, and agencies seeking mobile and cross-channel measurement infrastructure.
Company news briefing
Briefing updated:
Branch continues to advance its leadership team and product capabilities, anchored by the appointment of former Trade Desk executive Aravind Chandrasekharan as Chief Product and Technology Officer. Alongside CEO David Karnstedt, the company has focused on AI-driven attribution workflows, first-party data retail media monetisation, and expanding mobile measurement partnerships through integrations such as Universal Ads.
Business model & monetisation
Branch monetises mainly through SaaS subscriptions and tiered platform access across products such as Activation, Engagement, Performance, Link Management, Data Exports, and related enterprise features. Pricing scales with usage, feature depth, and enterprise requirements such as analytics, governance, integrations, and data delivery. Branch also likely earns transaction or take-rate style revenue from media spend managed through its Discovery demand-side platform.
- Core linking and engagement platform
- Software Subscription
- Attribution and measurement products
- Software Subscription
- Programmatic media buying via DSP
- Percentage Take-Rate
- Enterprise data exports and advanced integrations
- Software Subscription
Products & capabilities
No products with linked sources are available in this view.
Programmatic stack & registry data
Registry entries and observed technical data do not establish certification, legal compliance or actual usage.
Branch Metrics, Inc.
IAB vendor record: 1537
- Cookies declared
- Yes
- Non-cookie access declared
- No
- Declared purpose IDs
- 1, 2, 3, 4, 7, 9
- Declared feature IDs
- 3
- Declared special purpose IDs
- 1, 2, 3
Products & market categories
Competitors & alternatives
- Zeta Global
Enterprise marketing cloud combining CDP, DSP, ESP, data and AI.
Side-by-side comparisons
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
Branch Launches New Blog Post: How To Simplify Attribution With AI Data Analysis
Recorded impact score: 4/5
Branch published a new blog post titled 'How To Simplify Attribution With AI Data Analysis', highlighting how AI tools can help marketers answer exploratory, diagnostic, comparative, and benchmarking queries about their attribution data.
Building Advertiser Analytics in a Post-Identifier World
Privacy / Consent (IAB TCF vendor registry) · Recorded impact score: 2/5
An ExchangeWire blog post (published 2026-08-27) that lists hundreds of advertising vendors registered in an IAB TCF vendor/consent registry and details each vendor's declared consent purposes, legitimate-interest uses, special purposes, features, categories of data collected, data retention periods and consent/ cookie expiry/tracking methods. The page functions as a vendor transparency/consent directory tied to IAB TCF, showing how many AdTech/MarTech companies classify their data use and retention in a world moving away from device identifiers. It is primarily a technical/reference resource for advertiser analytics, privacy compliance and vendor inventory auditing.
- Article published on 2026-08-27.
- Page lists vendors who are part of the IAB TCF 1013 registry and shows each vendor's consent purposes, special purposes, features, categories of data and retention periods.
Trade Desk SVP of Engineering Departs for Branch
Hiring · Recorded impact score: 2/5
Aravind Chandrasekharan, senior vice president of engineering at The Trade Desk, is leaving the demand-side platform after more than 12 years; his last day is Aug. 28, 2026. He is joining Branch, a mobile attribution company, as chief product and technology officer. In a statement to Adweek, Chandrasekharan cited opportunities around Branch’s deep linking and measurement capabilities and said he looks forward to leading product and development in the “AI era.” The move was confirmed to Adweek and was reported on August 25, 2026.
- Aravind Chandrasekharan served as SVP of engineering at The Trade Desk for more than 12 years.
- Chandrasekharan’s last day at The Trade Desk is Aug. 28, 2026.
ATS London 2026 — Speakers & Vendor Consent List
Consent Management Platform (Privacy) · Recorded impact score: 2/5
ExchangeWire’s ATS London 2026 “Meet the Speakers” page functions as a CMP-style vendor transparency and consent registry tied to the ATS London 2026 event, with page timestamps shown on 2026-08-19, 2026-08-24 and metadata dated 2026-08-26. It enumerates dozens/hundreds of adtech, martech, measurement and publisher vendors (examples include Adobe Advertising Cloud, Amazon Ads, Google Advertising Products, Microsoft Advertising, Criteo, DoubleVerify, Index Exchange, 33Across, LiveRamp, PubMatic, Magnite and Xandr) and publishes, per vendor, declared legal bases (Consent or Legitimate Interest), permitted purposes (e.g., measure advertising performance, create profiles for personalised advertising), special purposes/features, categories of personal data processed (IP addresses, device identifiers, geolocation), tracking methods (e.g., “Cookies only” or “Cookies and others”), consent expiry and explicit data retention durations. Vendors participating in IAB TCF 980 are identified; the content is a granular vendor/cookie/consent reference rather than a narrative speaker article.
- ExchangeWire published a vendor consent/transparency page for ATS London 2026 with timestamps 2026-08-19, 2026-08-24 and metadata dated 2026-08-26.
- The page is presented as a CMP-style vendor registry labelled with IAB TCF 980 and serves as a granular consent/vendor disclosure.
Apple Overhauls App-Tracking Consent; France Court Blocks Ban
Privacy · Recorded impact score: 2/5
The ExchangeWire page (published 2026-08-18) contains a long vendor / IAB TCF listing showing dozens of adtech vendors and their declared purposes, data categories, tracking methods, consent expiries and data-retention periods. The document lists vendors that are part of the IAB TCF 980 and provides per-vendor entries such as Purposes (Consent), Special Purposes, Features, Categories of data, Data Retention Period and Your Consent (consent expiry and tracking method). The page is presented under a digest headline referencing Apple and a French court decision, but the fetched content here is the vendor consent/TCF vendor breakdown rather than the article narrative.
- The page lists vendors who are part of the IAB TCF 980.
- Per-vendor entries include Purposes (Consent), Special Purposes, Features, Categories of data, Data Retention Period and Your Consent.
Explore company relationships
Questions about Branch
What is Branch?
Branch is a B2B mobile growth platform that combines deep linking, link management, attribution, analytics, data exports, and programmatic buying tools.
Who uses Branch?
Branch is used by marketers, growth teams, CRM teams, developers, product managers, analytics teams, agencies, and enterprise digital teams.
How does Branch make money?
Branch makes money mainly through SaaS subscriptions and enterprise tiers, with additional revenue likely tied to media spend on its DSP.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
20 publicly documented primary sources and citations linked across the market graph.
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