Multi-Touch Marketing Attribution & Incrementality · AdTech Vendor · MarTech Vendor
Branch
Mobile linking, attribution, and programmatic buying platform for marketers.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- Branch Metrics, Inc.
- Entity type
- COMPANY
- Founded
- 2014
- Headquarters
- 1975 W El Camino Real, Suite 102, Mountain View, CA 94040, United States
- Company size
- 201–500
- Market cluster / sector
- Multi-Touch Marketing Attribution & Incrementality
- Market role
- AdTech Vendor · MarTech Vendor
- Official website
- branch.io
What Branch does
Branch operates a B2B software platform that sits between user acquisition, engagement, and measurement workflows. It creates value by providing link infrastructure, deep linking, attribution analytics, and exportable data that help customers improve conversion, reduce friction in app journeys, and measure return on marketing spend. It also extends into programmatic buying through a DSP, allowing some customers to activate media and connect spend directly to Branch measurement.
Category differentiation
This is the mobile measurement and deep-linking software company, not a banking, payroll, or financial services business with the same name. It competes with mobile attribution platforms rather than consumer launcher apps it has acquired.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
Branch is a private US-based mobile growth and measurement software company that provides deep linking, attribution, link management, data export, and programmatic media buying tools for marketers, product teams, developers, and agencies. Its platform helps customers route users into the right in-app or web destinations, measure campaign performance across channels, and improve conversion from owned and paid traffic. The company primarily generates revenue through SaaS subscriptions tied to product access, scale, and enterprise requirements, with an additional media-related revenue stream from its demand-side platform offering. Branch’s customer base is business-focused rather than consumer-focused, especially enterprise marketing organisations, growth teams, CRM teams, analytics teams, and agencies seeking mobile and cross-channel measurement infrastructure.
Company news briefing
Briefing updated:
Branch continues to advance its measurement capabilities, securing integration as a Mobile Measurement Partner within Universal Ads and preparing for TikTok's Attribution Source Optimization rollout. The company has also expanded its AI-driven attribution workflows by introducing measurement support for ChatGPT Ads via its Conversions API, alongside new AI data analysis tools designed to help marketers manage exploratory and diagnostic attribution queries.
Business model & monetisation
Branch monetises mainly through SaaS subscriptions and tiered platform access across products such as Activation, Engagement, Performance, Link Management, Data Exports, and related enterprise features. Pricing scales with usage, feature depth, and enterprise requirements such as analytics, governance, integrations, and data delivery. Branch also likely earns transaction or take-rate style revenue from media spend managed through its Discovery demand-side platform.
- Core linking and engagement platform
- Software Subscription
- Attribution and measurement products
- Software Subscription
- Programmatic media buying via DSP
- Percentage Take-Rate
- Enterprise data exports and advanced integrations
- Software Subscription
Products & capabilities
No products with linked sources are available in this view.
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Competitors & alternatives
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B2B attribution and marketing measurement platform for app growth teams.
Omnichannel attribution and measurement software for app and digital marketers.
Link management, QR code and landing page software for businesses.
Branded link management and analytics SaaS for businesses.
Chinese adtech platform for mobile analytics, attribution and data services.
Side-by-side comparisons
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
AdTech Losing the Argument Against Apple
Privacy · Recorded impact score: 2/5
Paul Evans, a columnist, analyzes the ongoing battle between Apple and the AdTech industry. The article argues that the industry is losing the argument, despite having a strong case to make. It highlights the perceived unfairness of Apple's privacy measures, which have a disproportionate impact on third-party ad tech, and suggests the industry has failed to effectively communicate its value proposition to consumers, regulators, and the broader public. This loss of narrative is leading to regulatory and reputational headwinds for the digital advertising sector.
- The article argues the AdTech industry is losing the argument or narrative against Apple's privacy-focused stance.
- It critiques 'legitimate interest' practices used by many AdTech vendors as part of the IAB TCF framework.
Branch Expands AI Measurement With ChatGPT Ads Attribution Across App, Web and Desktop
Recorded impact score: 3.5/5
New support helps advertisers connect paid ChatGPT Ads campaigns with organic AI traffic and every other customer acquisition channel.
Branch Brings Paid and Organic ChatGPT Measurement Together
Recorded impact score: 3.5/5
Branch now supports advertising on ChatGPT Ads through its Conversions API (CAPI) integration, giving marketing teams a way to attribute engagements across app, mobile web, desktop, and offline.
Branch Launches New Blog Post: How To Simplify Attribution With AI Data Analysis
Recorded impact score: 4/5
Branch published a new blog post titled 'How To Simplify Attribution With AI Data Analysis', highlighting how AI tools can help marketers answer exploratory, diagnostic, comparative, and benchmarking queries about their attribution data.
Trade Desk SVP of Engineering Departs for Branch
Hiring · Recorded impact score: 2/5
Aravind Chandrasekharan, senior vice president of engineering at The Trade Desk, is leaving the demand-side platform after more than 12 years; his last day is Aug. 28, 2026. He is joining Branch, a mobile attribution company, as chief product and technology officer. In a statement to Adweek, Chandrasekharan cited opportunities around Branch’s deep linking and measurement capabilities and said he looks forward to leading product and development in the “AI era.” The move was confirmed to Adweek and was reported on August 25, 2026.
- Aravind Chandrasekharan served as SVP of engineering at The Trade Desk for more than 12 years.
- Chandrasekharan’s last day at The Trade Desk is Aug. 28, 2026.
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Questions about Branch
What is Branch?
Branch is a B2B mobile growth platform that combines deep linking, link management, attribution, analytics, data exports, and programmatic buying tools.
Who uses Branch?
Branch is used by marketers, growth teams, CRM teams, developers, product managers, analytics teams, agencies, and enterprise digital teams.
How does Branch make money?
Branch makes money mainly through SaaS subscriptions and enterprise tiers, with additional revenue likely tied to media spend on its DSP.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
20 publicly documented primary sources and citations linked across the market graph.
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