Bitly

Bitly operates a B2B software model centred on digital connection infrastructure. It offers a self-serve and enterprise platform that lets organisations create short links, QR codes and lightweight landing pages, then measure engagement through embedded analytics. The business creates value by making offline and online customer journeys more trackable, editable and manageable from a single interface, with APIs and integrations extending the platform into wider marketing and product workflows.

Bitly is a private US software company that provides a cloud platform for creating, managing and measuring digital connection points such as short links, QR codes, mobile landing pages and related analytics. Its products are used by marketing teams, growth teams, developers and enterprises to distribute trackable links, manage branded domains, route users to destinations and analyse engagement across web, social, in-app and physical-to-digital touchpoints.

The company primarily makes money through a freemium SaaS model with paid subscription tiers and enterprise contracts. Free usage supports acquisition and product-led adoption, while paid plans monetise higher usage, branded capabilities, analytics, QR code features, landing pages and team or enterprise functionality. Bitly has also broadened its platform through acquisition, including Egoditor GmbH, to strengthen QR code and broader customer connection workflows.