Branded Link Management & Codes · MarTech Vendor
Rebrandly
Branded link management and analytics software for businesses.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- RadiateCapital Limited
- Entity type
- COMPANY
- Founded
- 2015
- Headquarters
- Block 3, Harcourt Centre, Harcourt Road, Dublin 2, D02 A339, Ireland
- Company size
- 50–200
- Market cluster / sector
- Branded Link Management & Codes
- Market role
- MarTech Vendor
- Official website
- rebrandly.com
What Rebrandly does
Rebrandly operates a B2B software model centred on link infrastructure. Customers subscribe to access branded short links, analytics, QR code generation, routing, collaboration tools and API-based automation. The product creates value by improving brand consistency, campaign measurement and operational control over shared links across marketing channels. As customers expand usage volumes, domains, users and integrations, account value can increase from self-serve subscriptions into enterprise contracts.
Category differentiation
Rebrandly is not an ad exchange, DSP or social network; it is a business software platform for branded links, routing and link analytics. It should also not be confused with a general rebranding consultancy despite its name.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
Rebrandly is an Irish software company providing a cloud platform for branded link management. Its products allow organisations to create and manage branded short URLs, QR codes, routing rules, link-in-bio pages and programmatic link operations, while tracking engagement through analytics and integrations. The platform is used across social, email, web, search, in-app and offline-to-online campaigns. The company makes money primarily through recurring SaaS subscriptions with usage-based tiers and custom enterprise plans. Its customers are marketing teams, agencies, developers, enterprises and smaller business users that need brand-safe, measurable link infrastructure rather than generic consumer URL shorteners. Enterprise value comes from compliance, API access, collaboration controls and scalability.
Business model & monetisation
Rebrandly monetises through tiered SaaS subscriptions based on usage and feature access. Commercial levers include limits on links, QR codes, domains, edits, tracked clicks, collaboration features and API scale. It uses a freemium or entry-level self-serve motion to acquire users, then upsells to higher paid plans and custom enterprise agreements that include higher-volume infrastructure, compliance, service guarantees and advanced support.
- Self-serve subscriptions
- Software Subscription
- Enterprise contracts
- Software Subscription
- API and high-volume usage tiers
- Software Subscription
Products & capabilities
No products with linked sources are available in this view.
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Competitors & alternatives
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Link management, QR code and landing page software for businesses.
Branded link management and analytics SaaS for businesses.
URL shortening and link management SaaS with analytics and API access.
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Recent recorded signals
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Questions about Rebrandly
What is Rebrandly?
Rebrandly is a software platform for creating, managing and measuring branded short links, QR codes and related routing workflows.
Who uses Rebrandly?
It is used by marketing teams, agencies, developers, enterprises and professional creators that need branded, trackable link infrastructure.
How does Rebrandly make money?
It sells tiered SaaS subscriptions and enterprise plans based on usage, features, scale, collaboration and API needs.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
16 publicly documented primary sources and citations linked across the market graph.
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