Rebrandly

Rebrandly operates a B2B software model centred on link infrastructure. Customers subscribe to access branded short links, analytics, QR code generation, routing, collaboration tools and API-based automation. The product creates value by improving brand consistency, campaign measurement and operational control over shared links across marketing channels. As customers expand usage volumes, domains, users and integrations, account value can increase from self-serve subscriptions into enterprise contracts.

Rebrandly is an Irish software company providing a cloud platform for branded link management. Its products allow organisations to create and manage branded short URLs, QR codes, routing rules, link-in-bio pages and programmatic link operations, while tracking engagement through analytics and integrations. The platform is used across social, email, web, search, in-app and offline-to-online campaigns.

The company makes money primarily through recurring SaaS subscriptions with usage-based tiers and custom enterprise plans. Its customers are marketing teams, agencies, developers, enterprises and smaller business users that need brand-safe, measurable link infrastructure rather than generic consumer URL shorteners. Enterprise value comes from compliance, API access, collaboration controls and scalability.