TalkingData
TalkingData is a chinese adtech platform for mobile analytics, attribution and data services.
Analyst Perspective
TalkingData is a private Chinese adtech and data services company founded in 2011. It sells business software and data products for mobile app analytics, ad attribution, audience data management, campaign measurement, media planning support and compliant data exchange. Its product suite is built around measurement and activation for advertisers, agencies, app developers and enterprise data teams, with additional data services used in marketing intelligence and risk-control contexts. The company generates revenue through enterprise software licensing, data-as-a-service access and transaction-based monetisation linked to its data marketplace and related solutions. Its core commercial strength is the combination of mobile SDK-based analytics, third-party and proprietary audience data workflows, and neutral measurement capabilities for advertising performance. Operationally, the company is centred on China rather than being a fully global operator.
Analyst Signal Briefing
Updated: 30 Jul 2026No strategic news signals detected in the last 90 days.
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Key insights about TalkingData
Category Differentiation
This company is not a consumer app, telecom operator or foundational AI model provider. It is a B2B Chinese adtech and data platform focused on app analytics, attribution, audience data and enterprise data services.
TalkingData: About
TalkingData operates a B2B adtech and data platform model. It collects and processes mobile and marketing data through software products, turns that data into measurement and audience intelligence, and commercialises the output through enterprise platforms and data services. Value is created by helping advertisers improve media efficiency, app teams understand user behaviour, and enterprise customers access compliant data workflows for analytics, targeting and broader data-driven decisioning.
How TalkingData Works & Monetises
Business model analysis and core revenue streams
TalkingData monetises primarily through enterprise SaaS licensing for analytics, attribution and marketing intelligence products. It also generates data-as-a-service revenue from audience data access, dataset usage and related activation workflows, plus transaction and service revenue from its Smart Data Market and other bespoke marketing intelligence solutions. Commercial terms are custom and depend on feature scope, client scale, data volume and integration requirements.
Revenue Channels
Products & Services in Categories
Verified structural categorizations from the graph
TalkingData: Frequently Asked Questions
What is TalkingData?
TalkingData is a Chinese B2B adtech and data services company that provides app analytics, ad attribution, audience data management, marketing intelligence and data exchange products.
Who uses TalkingData?
Its customers are advertisers, agencies, brand teams, mobile app developers, product teams and enterprise analytics or data-buying teams.
How does TalkingData make money?
It earns revenue from enterprise software subscriptions, data-as-a-service usage, marketplace-style data transactions and related analytics or intelligence services.
Company Facts
- Founded
- 2011
- Headquarters
- China
- Core Segment
- AdTech Vendor
- Company Size
- 201–500
- Official Link
- talkingdata.com