TalkingData
Chinese adtech platform for mobile analytics, attribution and data services.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- Beijing Tengyun Tianxia Technology Co., Ltd.
- Entity type
- COMPANY
- Founded
- 2011
- Headquarters
- China
- Company size
- 201–500
- Market role
- AdTech Vendor
- Official website
- talkingdata.com
What TalkingData does
TalkingData operates a B2B adtech and data platform model. It collects and processes mobile and marketing data through software products, turns that data into measurement and audience intelligence, and commercialises the output through enterprise platforms and data services. Value is created by helping advertisers improve media efficiency, app teams understand user behaviour, and enterprise customers access compliant data workflows for analytics, targeting and broader data-driven decisioning.
Category differentiation
This company is not a consumer app, telecom operator or foundational AI model provider. It is a B2B Chinese adtech and data platform focused on app analytics, attribution, audience data and enterprise data services.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
TalkingData is a private Chinese adtech and data services company founded in 2011. It sells business software and data products for mobile app analytics, ad attribution, audience data management, campaign measurement, media planning support and compliant data exchange. Its product suite is built around measurement and activation for advertisers, agencies, app developers and enterprise data teams, with additional data services used in marketing intelligence and risk-control contexts. The company generates revenue through enterprise software licensing, data-as-a-service access and transaction-based monetisation linked to its data marketplace and related solutions. Its core commercial strength is the combination of mobile SDK-based analytics, third-party and proprietary audience data workflows, and neutral measurement capabilities for advertising performance. Operationally, the company is centred on China rather than being a fully global operator.
Business model & monetisation
TalkingData monetises primarily through enterprise SaaS licensing for analytics, attribution and marketing intelligence products. It also generates data-as-a-service revenue from audience data access, dataset usage and related activation workflows, plus transaction and service revenue from its Smart Data Market and other bespoke marketing intelligence solutions. Commercial terms are custom and depend on feature scope, client scale, data volume and integration requirements.
- Enterprise analytics and attribution software
- Software Subscription
- Audience data management and activation
- Software Subscription
- Data marketplace and authorised dataset usage
- Pay-per-Use
- Marketing intelligence and bespoke data services
- Service Fee
Products & capabilities
No products with linked sources are available in this view.
Products & market categories
Competitors & alternatives
- Azira
Privacy-first location intelligence for targeting, activation and attribution.
- Foursquare
Location intelligence, attribution and geospatial data software for enterprises.
Side-by-side comparisons
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
TalkingData荣获2026高质量数据集创新奖
Recorded impact score: 3.5/5
TalkingData has been awarded the 2026 High-Quality Dataset Innovation Award, reinforcing its position in AI data infrastructure.
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Questions about TalkingData
What is TalkingData?
TalkingData is a Chinese B2B adtech and data services company that provides app analytics, ad attribution, audience data management, marketing intelligence and data exchange products.
Who uses TalkingData?
Its customers are advertisers, agencies, brand teams, mobile app developers, product teams and enterprise analytics or data-buying teams.
How does TalkingData make money?
It earns revenue from enterprise software subscriptions, data-as-a-service usage, marketplace-style data transactions and related analytics or intelligence services.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
18 publicly documented primary sources and citations linked across the market graph.
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