AppsFlyer
B2B attribution and marketing measurement platform for app growth teams.
Available information varies by company and source.
Profile record updated:
Company facts
- Entity type
- COMPANY
- Founded
- 2011
- Company size
- 1,001–5,000
- Market role
- AdTech Vendor
- Official website
- appsflyer.com
What AppsFlyer does
AppsFlyer operates a B2B software model centred on marketing measurement and attribution. It creates value by helping advertisers, app publishers, and enterprise growth teams measure campaign outcomes, connect user journeys across channels, manage deep links, analyse creatives, and collaborate on first-party data in a privacy-conscious way. Revenue scales with customer usage, attributed conversion volume, feature adoption, and enterprise platform breadth.
Category differentiation
AppsFlyer is not a DSP, ad network, or consumer app. It is a B2B measurement and attribution software platform used by marketers and app businesses to analyse campaign performance and user journeys.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
AppsFlyer is a private B2B adtech and measurement software company founded in Israel in 2011. It sells software for mobile and cross-platform attribution, campaign measurement, deep linking, privacy-safe data collaboration, creative performance analysis, and workflow automation for marketers, app developers, gaming companies, and enterprise growth teams. Its products are used to measure and improve paid media performance across mobile, web, in-app, social, connected TV, and emerging retail media environments. The company primarily makes money through SaaS pricing tied to usage and performance, especially attributed conversions, with higher-tier enterprise contracts for broader data volume, advanced analytics, fraud protection, clean room capabilities, and premium support. Recent acquisitions such as devtodev and oolo indicate a strategy of broadening from core attribution into adjacent analytics, privacy, and optimisation workflows.
Company news briefing
Briefing updated:
AppsFlyer has advanced its AI-driven measurement capabilities by launching AEO Attribution and comprehensive tracking solutions for ChatGPT Ads, addressing critical measurement hurdles faced by advertisers. Concurrently, the company has integrated with TikTok's Attribution Source Optimization to align campaign measurement and bidding, while continuing to advocate for cross-platform neutrality amidst ongoing consolidation in the Connected TV ecosystem.
Business model & monetisation
AppsFlyer uses a SaaS monetisation model with tiered and usage-based pricing. The core commercial mechanic is conversion-based charging for attribution and measurement, with entry-level or free access for limited usage and custom enterprise contracts for scale. Additional monetisation comes from premium modules such as fraud protection, advanced analytics, creative optimisation, clean room and data collaboration products, and broader enterprise feature bundles.
- Attribution and measurement platform
- SaaS / usage-based conversion pricing
- Enterprise analytics, fraud protection, and premium measurement features
- SaaS / software subscription
- Data collaboration and clean room products
- SaaS / software subscription
- Creative optimisation and adjacent workflow tools
- SaaS / software subscription
Products & capabilities
No products with linked sources are available in this view.
Products & market categories
Media Channel
Technology
Competitors & alternatives
- Kochava
Omnichannel attribution and measurement software for app and digital marketers.
Side-by-side comparisons
Featured market maps
- Gaming & In-Game Advertising Ecosystem 2026
A structural mapping of the global Gaming and In-Game Advertising ecosystem, spanning 3D development engines, in-game ad tech, mobile mediation, gaming publishers, and measurement platforms.
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
TikTok Attribution Source Optimization Aligns Measurement and Bidding
Attribution · Recorded impact score: 4/5
TikTok introduces Attribution Source Optimization for app advertisers, allowing them to select their preferred attribution source (e.g., MMP) to inform campaign optimization. This addresses discrepancies between platform and MMP reporting by aligning measurement and bidding signals. Features include support for Adjust, AppsFlyer, Singular, and upcoming integrations with Airbridge, Branch, Kochava, and Tenjin. Alpha testing with iOS gaming app That's My Seat showed an 18% lift in Day 0 tROAS and 15% increase in billing ratio. The move aims to give advertisers more control as AI-driven automation increases, ensuring optimization uses the same conversion signals marketers trust for performance evaluation.
- TikTok launches Attribution Source Optimization for app advertisers.
- Solution available with Adjust, AppsFlyer, and Singular; integrations with Airbridge, Branch, Kochava, and Tenjin in development.
Mobile Mavens Debate Cloud Gaming Future, Ad-Supported Access
Cloud Gaming · Recorded impact score: 3/5
The Mobile Mavens, a panel of gaming industry experts, discuss the current state and future of cloud gaming. Key points include that while the technology works, infrastructure limitations like latency and inconsistent connectivity hinder widespread adoption. Experts highlight rising hardware costs as a potential driver, but note that streaming costs and server capacity issues, exacerbated by AI demand, pose challenges. Ad-supported access, as tested by Microsoft and offered by GeForce NOW, is seen as a promising model to subsidize hardware costs and lower entry barriers. Analysts from Ampere estimate the pure-play cloud gaming market at $620M in 2025. The panel debates whether cloud gaming will replace consoles or become a complementary layer, with some seeing usage limits as a sign of economic strain.
- Ampere Analysis estimates the pure-play cloud gaming market at $620M in 2025, about 0.3% of global games spend.
- Microsoft is testing ad-supported access for Xbox cloud gaming and has introduced monthly usage limits for Game Pass subscribers.
MNTN Integrates AppsFlyer for CTV-to-App Attribution
CTV · Recorded impact score: 3/5
MNTN, a Connected TV advertising platform, announced an expanded integration with AppsFlyer, a mobile marketing analytics company. This integration enables advertisers to measure the performance of their TV campaigns by connecting TV ad exposure to mobile in-app actions such as app installs, purchases, and sign-ups. The two-way data flow allows TV impressions to be sent to AppsFlyer and in-app events to be fed back into MNTN's optimization engine. This closes a significant measurement gap for mobile marketers and allows them to treat Connected TV as a performance channel, optimizing toward business outcomes.
- MNTN announced an expanded integration with AppsFlyer.
- The integration connects MNTN Performance TV to AppsFlyer for CTV-to-mobile attribution.
AppsFlyer Launches AEO Attribution & ChatGPT Ads Attribution
Recorded impact score: 3/5
New blog post: 'AEO Attribution & ChatGPT Ads Attribution: Measure Every Customer AI Is Sending You' (7 min read) added to the blog and User acquisition section.
AppsFlyer Adds AI Referral and ChatGPT Ads Attribution
Identity · Recorded impact score: 3/5
AppsFlyer has expanded its attribution capabilities to include AI-driven discovery, now supporting organic referrals from eight AI assistants (ChatGPT, Claude, Perplexity, Copilot, Gemini, Grok, DeepSeek, and Manus) alongside 13 traditional search engines. This extension allows advertisers to attribute app opens and new installs to prior research in AI assistants, with sources labeled 'chatgpt_organic_aeo'. However, prompt or keyword data and brand mentions within AI answers are not captured. Building on its August integration of ChatGPT Ads via OpenAI's Conversions API, AppsFlyer now enables comparison of organic and paid AI traffic in the same environment. The new organic AEO attribution is included in existing packages without additional fees or conversion limits. Reporting separates SEO and AEO performance, and the move aligns with AppsFlyer's strategy to expand beyond mobile into web and AI channel measurement.
- AppsFlyer expands organic search attribution to 8 AI assistants (ChatGPT, Claude, Perplexity, Copilot, Gemini, Grok, DeepSeek, Manus) and 13 traditional search engines.
- Attribution for AI-driven discovery works for app opens and new installs via web-to-app, but does not capture prompt or keyword data.
Careers & open positions
Open positions indexed from verified career portals and applicant tracking systems.
| Position | Department | Location | Posted |
|---|---|---|---|
| Business Analyst(Mid-Level) | Finance | Herzliya | |
| Software Team Leader(Lead) | R&D | Herzliya | |
| Customer Success Manager (Vietnamese or Chinese speaker)(Mid-Level) | Global Client Services | Bangkok | |
| Senior Data Engineer(Senior) | R&D | Herzliya | |
| Security SDK Engineer(Mid-Level) | R&D | Kyiv |
Explore company relationships
Questions about AppsFlyer
What is AppsFlyer?
AppsFlyer is a B2B marketing measurement and attribution platform used to track campaign performance, deep linking, creative effectiveness, and privacy-safe data collaboration.
Who uses AppsFlyer?
Its users include performance marketers, mobile app developers, gaming companies, product teams, analytics teams, and enterprise marketing organisations.
How does AppsFlyer make money?
It makes money through SaaS subscriptions and usage-based pricing, especially conversion-based attribution fees and enterprise contracts for premium modules.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
17 publicly documented primary sources and citations linked across the market graph.
Continue your research on AppsFlyer
Explorer includes additional company details, a Watchlist for up to 25 companies and your personal Strategic Intelligence Agent. It monitors your market daily and delivers tailored briefings with clear strategic context whenever relevant news occurs.
Free, with no time limit.