AppsFlyer

OpenAI Launches ChatGPT Ads in Germany; EU Rules Differ

OpenAI will expand ChatGPT Ads to 31 European markets, including Germany, France and Switzerland, starting 24 August 2026. Sponsored, visually separated ads will appear below replies for Free users and the low‑cost ChatGPT Go tier; paid tiers (Plus, Pro, Business, Enterprise, Education) and accounts identified as minors remain ad‑free. Following an 14 August 2026 EU privacy update, OpenAI will treat consent as the GDPR basis for personalized ads: Free/Go users will be asked for consent, non‑consenters will receive contextual (initially non‑personalized) ads, and sensitive topics such as health and politics are excluded. Advertisers cannot access chats or change outputs and will receive aggregated metrics only. Initial buys run through agencies and OpenAI Ads Solutions partners (Publicis, WPP, Omnicom, Havas, Dentsu, MediaPlus) with a self‑serve Ads Manager planned; ad formats support CPM/CPC, conversion optimization, geo‑targeting and measurement via OpenAI Pixel, Conversion API and integrations.

OpenAI revenue chief Denise Dresser exits

OpenAI announced Chief Revenue Officer Denise Holland Dresser will leave the company after less than a year, remaining briefly to support the transition; she led global revenue, enterprise sales and customer success. The company named Dali Rajic — formerly president and COO of cybersecurity firm Wiz — as her successor. Dresser’s exit follows a recent wave of senior departures, including longtime executive Brad Lightcap and others, as OpenAI prepares for a potential IPO after a confidential prospectus filing in June and a March funding round that valued the company at $852 billion. At the same time, OpenAI is accelerating ChatGPT monetization through international ad launches and expanded adtech partnerships while serving over one million business customers and facing rising competition from rivals such as Anthropic.

OpenAI launches product carousels in ChatGPT ads

OpenAI has added a product-carousel ad format to ChatGPT that displays multiple products in a single placement at the bottom of user conversations, built from retailers' product feeds. While carousels currently surface items from a single retailer, the system supports showing multiple retailers side-by-side. OpenAI's ad platform automatically determines whether to serve a single-product ad or a carousel. Separately, an AppsFlyer integration lets roughly 40 brands (including Grubhub) attribute app installs, in-app purchases, and subscriptions to ChatGPT ads, though it does not measure incrementality. The rollout follows automation that enables retailers to bulk-create product-feed campaigns and includes guidance ahead of Q4 holiday spending. Together these moves create basic infrastructure for performance advertising on ChatGPT, even as advertiser control, measurement depth and scale remain open; reported ad-revenue targets include $2.5 billion for 2026 and $100+ billion by 2030.