AppsFlyer

The company operates a B2B SaaS model providing mobile attribution, marketing analytics, deep linking and anti-fraud capabilities via a cloud platform. It creates value by consolidating performance data from multiple ad partners, attributing installs and in‑app events to marketing sources, enabling deep linking from campaigns into apps, detecting fraudulent traffic and exposing both aggregated and raw data for analysis. This helps marketers and app developers optimise acquisition spend, improve user journeys and maintain cleaner datasets. Revenue is generated through paid tiers that scale with tracked conversions, enterprise agreements for high-volume clients, and paid modules such as fraud protection and advanced data export capabilities.

AppsFlyer is an Israel-based mobile marketing measurement and analytics company focused on app attribution, deep linking, fraud protection and data exports. Its cloud platform tracks installs, in‑app events and user journeys across advertising channels, supplying performance data to app marketers and user acquisition teams.

The company monetises through a SaaS and usage-based model built around conversion-based pricing, enterprise contracts and paid add-ons for fraud protection and data access. Its customers are businesses that operate mobile apps—such as consumer brands, gaming studios, e‑commerce firms and agencies—that need to measure campaign effectiveness, prevent mobile ad fraud and pipe granular data into their own analytics environments.