AppsFlyer
AppsFlyer is a b2B attribution and marketing measurement platform for app growth teams.
AppsFlyer operates in the AdTech Vendor segment.
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Distinction
AppsFlyer is not a DSP, ad network, or consumer app. It is a B2B measurement and attribution software platform used by marketers and app businesses to analyse campaign performance and user journeys.
- Founded
- Unknown
- Headquarters
- Unknown
- Core Segment
- AdTech Vendor
- Company Size
- Unknown
- Official Links
- Website
- Verified
- 2026-04-22
Key insights about AppsFlyer
AppsFlyer: About
AppsFlyer operates a B2B software model centred on marketing measurement and attribution. It creates value by helping advertisers, app publishers, and enterprise growth teams measure campaign outcomes, connect user journeys across channels, manage deep links, analyse creatives, and collaborate on first-party data in a privacy-conscious way. Revenue scales with customer usage, attributed conversion volume, feature adoption, and enterprise platform breadth.
Products & Services in Categories
Verified structural categorizations from the graph
Media Channel
Technology
AppsFlyer: Market Position
AppsFlyer is a private B2B adtech and measurement software company founded in Israel in 2011. It sells software for mobile and cross-platform attribution, campaign measurement, deep linking, privacy-safe data collaboration, creative performance analysis, and workflow automation for marketers, app developers, gaming companies, and enterprise growth teams. Its products are used to measure and improve paid media performance across mobile, web, in-app, social, connected TV, and emerging retail media environments.
The company primarily makes money through SaaS pricing tied to usage and performance, especially attributed conversions, with higher-tier enterprise contracts for broader data volume, advanced analytics, fraud protection, clean room capabilities, and premium support. Recent acquisitions such as devtodev and oolo indicate a strategy of broadening from core attribution into adjacent analytics, privacy, and optimisation workflows.
AppsFlyer: Frequently Asked Questions
What is AppsFlyer?
AppsFlyer is a B2B marketing measurement and attribution platform used to track campaign performance, deep linking, creative effectiveness, and privacy-safe data collaboration.
Who uses AppsFlyer?
Its users include performance marketers, mobile app developers, gaming companies, product teams, analytics teams, and enterprise marketing organisations.
How does AppsFlyer make money?
It makes money through SaaS subscriptions and usage-based pricing, especially conversion-based attribution fees and enterprise contracts for premium modules.
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