In-Game Monetisation & Rewarded Ads · AdTech Vendor
justtrack
Gaming-focused mobile measurement, attribution and revenue analytics SaaS platform.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- justtrack GmbH
- Entity type
- COMPANY
- Founded
- 2022
- Headquarters
- Germany
- Company size
- 10–49
- Market cluster / sector
- In-Game Monetisation & Rewarded Ads
- Market role
- AdTech Vendor
- Official website
- justtrack.io
What justtrack does
justtrack supplies a proprietary self-service measurement platform to mobile game publishers. Customers instrument apps through its SDK, consolidate campaign, behavioural and monetisation data in one data layer, then use dashboards, APIs and exports to attribute revenue and manage acquisition activity. Value is created by enabling teams to optimise against lifetime value across both in-app advertising and in-app purchases rather than install volume alone.
Category differentiation
justtrack is a gaming-focused mobile measurement partner, not a general-purpose customer data platform or an advertising network. It is distinct from competing mobile measurement platforms such as Adjust, AppsFlyer and Tenjin.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
justtrack GmbH is a Hamburg-based Applike Group subsidiary providing a mobile measurement and growth-intelligence SaaS platform for mobile gaming studios. The platform combines mobile attribution, in-app analytics, advertising and in-app-purchase revenue attribution, cohort reporting, campaign optimisation, bid management, fraud prevention, APIs and raw-data exports. Its customers are gaming studios and their user-acquisition, product, monetisation, revenue and data-science teams. justtrack generates recurring software revenue through MAU-based plans, with pricing adjusted for a studio's revenue per MAU under its Monetisation Adjustment Factor.
Company news briefing
Briefing updated:
Gaming-focused mobile measurement partner justtrack continues its strategic positioning as an independent platform under Managing Director Gunnar Neumann, highlighting structural conflicts among competitors. The company has moved its Model Context Protocol (MCP) server out of beta to enable natural language data queries, expanded SDK compatibility to Unreal Engine, and tailored its MAU-based pricing to support the rising trend of independent studio self-publishing. Additionally, the business is monitoring emerging regulatory developments, including the EU KIDS Act proposals affecting mobile retention loops and reward mechanics.
Business model & monetisation
Recurring SaaS subscriptions are priced primarily by monthly active users. The commercial ladder includes a free tier up to 10,000 MAU and paid tiers from Starter to Large, plus a custom Enterprise tier above 25 million MAU. Base subscription pricing is adjusted through a Monetisation Adjustment Factor linked to studio revenue per MAU; annual billing is discounted versus month-to-month billing, which carries a 20% premium.
- MAU-based paid platform subscriptions
- Recurring SaaS subscriptions adjusted by customer MAU and monetisation profile
- Month-to-month subscription premium
- 20% premium versus annual billing
- Custom Enterprise plans
- Negotiated SaaS pricing for studios above 25 million MAU
Products & capabilities
No products with linked sources are available in this view.
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Competitors & alternatives
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Mobile measurement, attribution and fraud prevention software for app marketers.
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Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
Your justtrack data just started talking back
Product & Platform Launch · Recorded impact score: 2/5
Our MCP server is out of beta and live for every justtrack customer. Here's what it does, and why we built it the way we did.
Studios are publishing for themselves. Why now, and what comes next
Product & Platform Launch · Recorded impact score: 2/5
justtrack Managing Director Gunnar Neumann outlined the growing shift toward self-publishing among small and mid-sized mobile game studios, citing improved unit economics, non-dilutive user acquisition financing, and AI-driven production efficiencies. The analysis highlights that measurement and granular revenue tracking have shifted from back-office tasks to essential operational infrastructure for independent studios. In connection with this trend, justtrack presented its MAU-based pricing model and API integrations aimed at self-publishing developers.
- A GDC 2026 developer survey cited in the article indicates that 35% of studios self-fund development, compared to only 20% relying on publishing deals or project financing.
- Non-dilutive UA financing models are expanding, exemplified by PvX providing $2 million in UA financing to Smash Games in April 2026 to scale a single title.
justtrack at Pocket Gamer Connects Nordics 2026 Recap
Product & Platform Launch · Recorded impact score: 2/5
At Pocket Gamer Connects Nordics 2026 in Helsinki, justtrack marked its first public event as an app intelligence platform for gaming studios. Alongside community engagement, the company highlighted two beta features: an MCP server enabling natural language queries of marketing data within AI tools, and Forecast, a predictive modeling tool assessing campaign performance within 72 hours.
- Pocket Gamer Connects Nordics took place from October 20 to 21, 2026, in Helsinki, marking justtrack's first industry event.
- justtrack launched a beta MCP server allowing teams to query marketing metrics like CPI, ROAS, and retention via AI tools like Claude, ChatGPT, n8n, and Make.
Your justtrack data is about to start talking back
Product & Platform Launch · Recorded impact score: 2/5
Mobile measurement platform justtrack has announced the beta release of its Model Context Protocol (MCP) server. The tool connects AI assistants like Claude and ChatGPT, as well as automation platforms such as n8n and Make, directly to justtrack marketing data. Currently available to select customers, the beta begins with scoped, revocable, read-only access to query metrics in natural language.
- justtrack launched the beta phase of its Model Context Protocol (MCP) server on October 6, 2026.
- The integration connects AI assistants including Claude, ChatGPT, and automation tools like n8n and Make directly to measurement data.
Attribution for Unreal Engine: now very real
Product & Platform Launch · Recorded impact score: 2/5
justtrack has announced the release of its attribution and analytics SDK for Unreal Engine, adding to its existing support for Android, iOS, React Native, Unity, Godot, and Flutter. The plugin provides both C++ and Blueprint integrations to support campaign attribution, event tracking, ad revenue measurement, and privacy controls. The integration bundles Android and iOS dependencies directly to simplify deployment for developers.
- justtrack released its SDK plugin for Unreal Engine on October 2, 2026.
- The SDK supports both C++ and Unreal Engine Blueprint environments.
Explore company relationships
Questions about justtrack
What is justtrack?
justtrack is a B2B mobile measurement and growth-intelligence platform for gaming studios, covering attribution, analytics, revenue measurement and campaign optimisation.
Who uses justtrack?
Mobile gaming studios and their user-acquisition, product, monetisation, revenue and data-science teams use justtrack.
How does justtrack make money?
justtrack sells recurring SaaS plans priced by monthly active users, with pricing adjusted for each studio's monetisation profile.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
5 publicly documented primary sources and citations linked across the market graph.
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