COMPANY

Gamesight

Gamesight is a gaming marketing measurement software and creator campaign services.

Analyst Perspective

Gamesight is a private gaming-focused marketing technology company that sells measurement software and managed creator marketing services to game publishers, developers and user acquisition teams. Its core platform is built around attribution, marketing measurement, ROAS analysis and campaign reporting for PC, console and web-based games, while its services business runs influencer campaigns, creator programmes and creator-led playtests. The company generates revenue through a hybrid model: enterprise SaaS licensing for its Measurement product and service fees tied to campaign execution, programme management and research engagements. Its customers are businesses in the games industry rather than end consumers, with the product set designed to help publishers understand acquisition performance, manage creator relationships and connect marketing activity to installs, purchases and in-game outcomes.

Analyst Signal Briefing

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Category Differentiation

Gamesight is not a game publisher, game studio or consumer gaming platform. It is a B2B marketing technology and services company focused on measurement, creator campaigns and research for game companies.

Gamesight: About

Gamesight combines a software platform with managed services. The software side provides measurement and attribution infrastructure for game marketers, creating value through campaign tracking, analytics, data integrations and reporting. The services side uses creator discovery, campaign operations and research workflows to execute influencer and creator-led programmes for game publishers. This hybrid model allows the company to monetise both recurring platform usage and hands-on service delivery.

How Gamesight Works & Monetises

Business model analysis and core revenue streams

Gamesight uses a hybrid monetisation model. Its Measurement product is sold as enterprise SaaS, likely through subscription contracts shaped by deployment model, data usage, integrations and support scope. Its Creator Marketing, Creator Programs and Creator-Led Playtests offerings are monetised through managed-service fees, retainers and project or campaign-based charges linked to execution scope and campaign budgets.

Revenue Channels

Measurement platform licensingSaaS / software subscription
Creator marketing campaign executionService fee / retainer
Creator programme managementService fee / retainer
Creator-led playtesting and researchProject-based service fee

Recent Signals (Gamesight)

GamesightMay 20, 2026

New Leadership Addition

Simon Bennett has been added as a Partnerships Director.

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GamesightApr 20, 2026

Leadership Changes at Gamesight

The current version of the Gamesight About page lists several key executives, including Adam Lieb as CEO, Robert Syvarth as CTO, and Crystal DiCarlo as CFO, among others. This indicates a structured leadership team focused on game marketing technology.

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GamesightMar 3, 2026

Inside the Horror Gaming Creator Landscape

The recent launch of Resident Evil Requiem generated undeniable excitement — record sales, streaming numbers, and a long-awaited return for one of gaming's most beloved franchises.

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Gamesight: Frequently Asked Questions

What is Gamesight?

Gamesight is a gaming-focused B2B company that provides marketing measurement software and managed creator marketing services for game publishers and developers.

Who uses Gamesight?

Its users are game publishers, developers, user acquisition teams, growth marketers and community teams that need attribution, creator campaign management and playtesting support.

How does Gamesight make money?

It makes money through enterprise SaaS subscriptions for its measurement platform and through service fees, retainers and project-based charges for creator campaigns, programmes and playtests.

Company Facts

Founded
2015
Core Segment
AdTech Vendor
Company Size
50–200
Official Link
gamesight.io