Pearpop

The company runs a two-sided creator marketing marketplace combined with software tools and managed services. On one side, brands and agencies use a brand portal and full-service offering to design, activate and measure creator and user-generated content campaigns across social platforms, creating value through simplified creator discovery, workflow management and performance visibility. On the other side, creators use a marketplace and AI-powered deal-management product to source collaborations, manage contracts, pricing, invoicing and payments, creating value by reducing administrative work and increasing access to paid deals.

Economically, the platform captures value by charging brands for campaign execution and related services, while also taking a take-rate on the money flowing from brands to creators for completed collaborations. An additional talent management arm offers higher-touch representation and career support for select creators, monetised through commissions on earnings from brand deals and potentially additional service fees. This combination positions the company as both technology provider and marketing service partner in the influencer and creator economy.

Pearpop Inc. is a US-based creator marketing platform and services company connecting brands with social media creators for paid campaigns and performance-based collaborations. It operates a marketplace and workflow tools that allow brands to brief, discover and manage creators, while creators access paid opportunities and tools to manage brand deals.

The company generates revenue primarily from taking a percentage of payments made to creators on its marketplace, from campaign and service fees charged to brands using its full-service creator marketing offering and brand portal, and from commissions on talent management. Its customers are brands and agencies running creator campaigns, and professional creators and creator managers who use its tools and talent services to manage and monetise brand partnerships.