Wehype
Gaming-focused creator marketing software and services for publishers.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- Wehype Global AB
- Entity type
- COMPANY
- Founded
- 2016
- Headquarters
- Sergels Torg 2, Stockholm, Sweden 111 57
- Company size
- 10–49
- Market role
- AdTech Vendor
- Official website
- wehype.com
What Wehype does
Wehype operates a hybrid B2B model combining software and services. It provides creator marketing infrastructure to gaming companies as SaaS-style workflow and analytics tooling, while also offering managed campaign strategy and execution. Value is created by reducing the operational complexity of gaming influencer programmes through creator discovery, campaign orchestration, measurement, and payout handling in one system. The business also functions as a two-sided ecosystem, where creators participate for free and advertisers fund campaigns and rewards.
Category differentiation
Wehype is not a general consumer social network or a game publisher. It is a B2B gaming creator marketing platform and service provider used by publishers, studios, and brands to run creator campaigns.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
Wehype is a Swedish creator marketing company focused on the gaming sector. It provides a proprietary platform and related managed services that connect game publishers, developers, and brands with creators such as streamers and YouTubers. Its platform covers creator sourcing, campaign management, analytics, attribution, monitoring, and automated payouts, while adjacent modules add creator lifecycle insights and reward-based community activation tied to game engagement. The company makes money primarily from business customers rather than creators. Publishers, studios, and brands appear to pay for software access, campaign execution, and potentially fees or margin on creator spend and payment flows. Creators join the platform for free and monetise through sponsorships and rewards, making Wehype a business-facing, gaming-specialised creator marketing infrastructure provider rather than a consumer media platform.
Business model & monetisation
Wehype uses a hybrid monetisation model centred on B2B spend. Revenue comes from SaaS-style platform access, managed campaign fees or retainers, and fees or margin linked to campaign budgets and creator payout flows. Its marketplace structure suggests that creators use the system for free, while publishers and brands fund sponsorships, rewards, and execution. Analytics and community modules may strengthen account expansion and upsell within existing gaming clients.
- Platform access for creator marketing workflows
- SaaS / software subscription
- Managed creator campaign execution
- Service fee / retainer
- Fees or margin on campaign spend and creator payouts
- Percentage take-rate
- Analytics and community modules
- SaaS upsell
Products & capabilities
No products with linked sources are available in this view.
Products & market categories
Featured market maps
- Gaming & In-Game Advertising Ecosystem 2026
A structural mapping of the global Gaming and In-Game Advertising ecosystem, spanning 3D development engines, in-game ad tech, mobile mediation, gaming publishers, and measurement platforms.
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
Twitch Opens Sponsorships to Affiliates Worldwide
Sponsorship & Brand Integration (Advertorial) · Recorded impact score: 3/5
Twitch has expanded its sponsorship programme to allow Affiliates globally to participate in select brand campaigns, provided they accept portal terms and complete creator sponsorship certification. The platform partnered with creator-marketing company Wehype to surface additional campaign opportunities inside Twitch's Sponsorship Dashboard; an EA Battlefield sponsorship is available via Wehype this week. Twitch also updated creator profile tools so partners and Affiliates can share channel and sponsorship information with brands and highlight sponsored clips.
- Twitch opened its sponsorship programme to Affiliates globally, allowing Affiliates to be included in select brand campaigns.
- More than 50% of paid streamers in Twitch's recent Minecraft campaigns were Affiliates.
Explore company relationships
Questions about Wehype
What is Wehype?
Wehype is a gaming-focused creator marketing platform and service provider that helps publishers and brands source, manage, measure, and pay creators.
Who uses Wehype?
Its primary users are game publishers, studios, developers, and brand marketing teams running creator-led campaigns in gaming.
How does Wehype make money?
It makes money from business customers through platform fees, managed service fees, and likely fees or margin tied to campaign spend and creator payouts.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
15 publicly documented primary sources and citations linked across the market graph.
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