inStreamly
Gaming live-stream sponsorship platform for brands and creators.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- inSTREAMLY Sp. z o. o.
- Entity type
- COMPANY
- Headquarters
- United States
- Company size
- 50–200
- Market role
- AdTech Vendor
- Official website
- instreamly.com
What inStreamly does
inStreamly operates a two-sided platform that aggregates live-stream creators and matches them with advertiser demand. On the supply side, it recruits and activates streamers who can join campaigns with minimal manual setup. On the demand side, it sells campaign access, orchestration and reporting to brands, agencies and related gaming organisations. The company creates value by turning fragmented long-tail creator inventory into a scalable, standardised media product for sponsorship-led campaigns.
Category differentiation
inStreamly is not a consumer streaming platform, game publisher or esports team. It is a business platform that facilitates branded sponsorship campaigns across third-party live streamers.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
inStreamly is an adtech and creator marketing platform focused on gaming live streaming. It connects brands, agencies, esports organisations and streamer managers with a large network of live creators, enabling short-term sponsorship campaigns that can be activated across thousands of streamers at once. The platform automates campaign delivery through overlays, animations and in-stream integrations, and provides reporting tied to audience exposure and live viewership. The company generates revenue from campaign spend placed by brands and agencies through its marketplace-style platform. It creates value by reducing manual creator negotiation, unlocking monetisation for smaller streamers, and giving buyers scalable access to live-stream inventory that sits between influencer marketing and contextual gaming media. Its direct customers are business buyers on the demand side, while streamers supply inventory and receive payouts through the platform.
Business model & monetisation
inStreamly monetises through campaign-based marketplace economics. Brands and agencies pay to launch sponsorship campaigns across its streamer network, with pricing tied to campaign execution, reach and delivered exposure. The platform captures a take-rate or platform margin on campaign spend and distributes creator payouts based on participation and viewership metrics. This is primarily a pay-per-use advertising marketplace model rather than a pure seat-based SaaS subscription model.
- Brand sponsorship campaigns across streamer network
- Percentage Take-Rate
- Campaign execution and orchestration fees
- Pay-per-Use
- Creator-side monetisation settlement margin
- Service Fee
Products & capabilities
No products with linked sources are available in this view.
Products & market categories
Technology
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
GTA VI Console Launch Creates Live-Streaming Ad Opportunity for Brands
Gaming & Live Streaming · Recorded impact score: 4/5
As Grand Theft Auto VI prepares for its console-only launch on November 19, 2026, millions of PC players will be unable to play the game directly, turning them into a massive live-streaming audience. Rockstar confirmed the release date for PlayStation 5 and Xbox Series X|S but has not announced a PC version, leaving PC gamers to experience the title through streams. This creates a unique multi-month advertising window for brands, as viewership is expected to be sustained and engaged. The article argues that brands can leverage this moment through contextual placements, custom triggers, and careful brand safety measures, distinguishing between raw gameplay and adjacent content. It highlights successful examples from inStreamly's campaigns, emphasizing the importance of pre-planned measurement to prove ad effectiveness.
- GTA VI launches on November 19, 2026, for PlayStation 5 and Xbox Series X|S.
- Rockstar has not confirmed a PC version of GTA VI.
Explore company relationships
Questions about inStreamly
What is inStreamly?
inStreamly is an adtech and creator sponsorship platform that connects brands with live streamers to run scalable gaming sponsorship campaigns.
Who uses inStreamly?
Brand marketers, agencies, esports teams, streamer managers and live creators use the platform to buy, manage or participate in sponsorship campaigns.
How does inStreamly make money?
It makes money from campaign spend placed by brands and agencies, primarily through platform margin, take-rate and campaign execution fees.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
19 publicly documented primary sources and citations linked across the market graph.
Continue your research on inStreamly
Explorer includes additional company details, a Watchlist for up to 25 companies and your personal Strategic Intelligence Agent. It monitors your market daily and delivers tailored briefings with clear strategic context whenever relevant news occurs.
Free, with no time limit.