inStreamly

inStreamly is an adtech and creator marketing platform focused on gaming live streaming. It connects brands, agencies, esports organisations and streamer managers with a large network of live creators, enabling short-term sponsorship campaigns that can be activated across thousands of streamers at once. The platform automates campaign delivery through overlays, animations and in-stream integrations, and provides reporting tied to audience exposure and live viewership. The company generates revenue from campaign spend placed by brands and agencies through its marketplace-style platform. It creates value by reducing manual creator negotiation, unlocking monetisation for smaller streamers, and giving buyers scalable access to live-stream inventory that sits between influencer marketing and contextual gaming media. Its direct customers are business buyers on the demand side, while streamers supply inventory and receive payouts through the platform.