Keymailer

The company operates a vertical B2B SaaS model for the games industry, with a two-sided ecosystem in which creators, journalists, and playtesters provide the supply base while publishers, developers, studios, and agencies pay for workflow software and campaign access. Rather than acting primarily as a media owner, it functions as a software and network layer that helps games marketers source creators, distribute keys, coordinate outreach, manage relationships, and measure campaign outputs across the launch lifecycle.

Keymailer is a UK-based gaming marketing software business operating a suite of products for game publishers, developers, studios, and agencies. Its core offer centres on creator and press outreach, game key distribution, campaign management, paid influencer activations, playtesting, and long-term creator programme management. The platform is built specifically for the video game sector rather than general brand marketing.

The company makes money primarily from B2B software access and campaign-related upsells sold to games industry customers, while creators use parts of the platform for free to sustain marketplace liquidity. Its value proposition is a unified workflow for managing multiple parts of the game marketing lifecycle, reducing fragmentation across influencer marketing, PR, testing, and campaign reporting.