CreatorIQ
Enterprise software for creator marketing operations and measurement.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- SocialEdge, Inc.
- Entity type
- COMPANY
- Founded
- 2014
- Headquarters
- United States
- Company size
- 201–500
- Market role
- AdTech Vendor
- Official website
- creatoriq.com
What CreatorIQ does
CreatorIQ operates a B2B enterprise software model. It provides a cloud-based platform that helps brands and agencies manage the full lifecycle of creator marketing, from discovery and onboarding to campaign execution, compliance, measurement, benchmarking and payments. Value is created by consolidating fragmented creator workflows into one governed system and by layering proprietary creator data and analytics across those workflows. This structure increases operational efficiency, improves measurement, and embeds the platform into ongoing marketing operations.
Category differentiation
CreatorIQ is an enterprise creator marketing software platform, not a creator talent agency or social media network. The legal entity is SocialEdge, Inc., while CreatorIQ is the public trading brand.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
SocialEdge, Inc., trading as CreatorIQ, is a private US enterprise software company that provides influencer and creator marketing infrastructure for large brands and agencies. Its core platform centralises creator discovery, campaign management, workflow automation, creator relationship management, measurement and governance across social platforms. The product suite also includes SafeIQ for brand safety and suitability, modular extensions for recruitment, payments, conversion tracking and benchmarking, and a proprietary creator data layer called Creator Graph. The company generates revenue through enterprise SaaS subscriptions and add-on modules sold on customised annual contracts. Its direct customers are enterprise marketing teams, agencies, finance and operations teams that run creator programmes at scale. The acquisition of Tribe Dynamics expanded its analytics and benchmarking capabilities, reinforcing CreatorIQ’s position as an operating system for enterprise creator-led growth rather than a talent agency or media owner.
Company news briefing
Briefing updated:
CreatorIQ continues to anchor creator economy analytics, having recently evaluated 2026 World Cup performance by estimating Adidas generated $48.9M in Earned Media Value (EMV) compared to Nike's $28.9M. Furthermore, CreatorIQ research highlighting that 67% of creators earn under $10,000 annually underscores ongoing monetization challenges within the broader ecosystem as platforms like Noise scale automated micro-creator networks.
Business model & monetisation
CreatorIQ monetises primarily through enterprise SaaS licensing on annual contracts with customised pricing. Core platform access is sold as a software subscription, and additional revenue comes from paid modules and add-ons such as SafeIQ, benchmarking, recruitment, conversion tracking, payments and integrations. The commercial model is account-based and enterprise-led, with contract value linked to platform scope, data access, workflow needs and module adoption.
- Core CreatorIQ platform subscriptions
- Software Subscription
- Add-on modules for recruitment, payments, conversion and benchmarking
- Software Subscription
- SafeIQ brand safety add-on
- Software Subscription
- Premium integrations and expanded platform capabilities
- Software Subscription
Products & capabilities
No products with linked sources are available in this view.
Products & market categories
Competitors & alternatives
- GRIN
Creator marketing software for brands managing influencer programmes at scale.
Side-by-side comparisons
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
No sufficiently sourced and dated signals are available for this view.
Explore company relationships
Questions about CreatorIQ
What is CreatorIQ?
CreatorIQ is an enterprise SaaS platform for managing creator and influencer marketing programmes, including discovery, workflows, measurement and governance.
Who uses CreatorIQ?
Large brands, enterprise marketing teams, advertising agencies, and related finance and operations teams use CreatorIQ to run creator programmes at scale.
How does CreatorIQ make money?
CreatorIQ makes money through customised enterprise software subscriptions and paid add-on modules such as brand safety, benchmarking, payments and integrations.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
14 publicly documented primary sources and citations linked across the market graph.
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