AppMagic
B2B app and gaming market intelligence SaaS platform.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- AppMagic Inc.
- Entity type
- COMPANY
- Founded
- 2016
- Headquarters
- 131 Continental Drive, Suite 301, Newark, New Castle County, Delaware, 19713, USA
- Company size
- 50–200
- Market role
- AdTech Vendor
- Official website
- appmagic.rocks
What AppMagic does
AppMagic operates a data-centric B2B SaaS model. It aggregates and organises large-scale app-store, monetisation, and advertising intelligence data, then packages that information into a subscription platform used for market analysis, competitor tracking, and strategic decision-making. Value is created by reducing the time and effort required for customers to estimate market size, monitor rivals, assess ad creative activity, and identify growth opportunities across mobile apps and PC games.
Category differentiation
AppMagic is a B2B market intelligence platform for apps and games, not a consumer mobile app or a mobile ad network. It is closer to app analytics competitors such as Sensor Tower and data.ai than to app development tools or app stores.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
AppMagic is a private B2B software company that provides a market intelligence and analytics platform for the mobile app and PC gaming sectors. Its platform combines app-store performance estimates, advertising intelligence, creative tracking, and competitive benchmarking into a single interface used for market research, strategy, and campaign planning. The company generates revenue through recurring software subscriptions for access to its analytics platform and underlying proprietary datasets. Its paying customers are mobile game publishers, app developers, user acquisition teams, product managers, analysts, agencies, and potentially investors seeking intelligence on app and gaming markets.
Company news briefing
Briefing updated:
AppMagic continues to serve as a vital market intelligence provider, with its proprietary data underpinning industry-wide mobile gaming reports such as PocketGamer's July 2026 market charts. Furthermore, the platform's analytics are actively utilised to track lifetime in-app purchase revenue and download estimates for major titles, ranging from ChillBase's OneState and Gameloft's Minion Rush to collaborative cross-promotional campaigns between Brawl Stars and Duolingo.
Business model & monetisation
AppMagic primarily monetises through recurring B2B SaaS subscriptions. Pricing is described as tiered based on depth of data access, number of users, and access to feature modules such as advertising intelligence and advanced analytics. Commercial value is tied to access to the analytics dashboard, proprietary aggregated datasets, and premium intelligence workflows for app and game market research.
- Platform subscriptions
- Software Subscription
- Premium data access tiers
- Software Subscription
- Advanced analytics or ad intelligence modules
- Software Subscription
Products & capabilities
No products with linked sources are available in this view.
Products & market categories
Media Channel
Technology
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
King's Minecraft Blast returns in soft launch
Mobile Gaming · Recorded impact score: 2/5
King has returned its Minecraft Blast match-3 puzzle game to soft launch, now available on Google Play in Malaysia. The updated version features new game assets, a new trailer, and an expanded feature set including six new blockers, four new chapters, daily play rewards, a new Raid Tournament, a weekly leaderboard, and a customizable companion system. The game is a spin-off of Minecraft, developed in collaboration with Mojang Studios. It was previously soft launched on iOS in Malaysia and Canada in November 2025, but was removed from testing a month later. The new build shows significantly updated graphics and a new store description, emphasizing world-building and customization elements. This move indicates King's continued investment in the franchise, aiming to capture the mobile puzzle audience with a familiar IP.
- Minecraft Blast is back in soft launch on Google Play in Malaysia.
- The game features six new blockers, four new chapters, daily play rewards, a Raid Tournament, weekly leaderboard, and customizable companion system.
Gameloft Sunsetting Minion Rush After 13 Years
Mobile Gaming · Recorded impact score: 1/5
Gameloft is shutting down Minion Rush, its long-running mobile game based on the Minions franchise, after 13 years. The game will be removed from app stores and in-app purchases disabled on October 30, 2026, with servers shutting down on January 29, 2027. Players can continue playing offline after server closure, but no content updates will follow. A special farewell event will run in October, with potential price and reward adjustments. Gameloft cited the evolving mobile gaming landscape as the reason for the wind-down. The game has nearly 500 million downloads and generated over $45.7 million in in-app purchases, according to AppMagic estimates.
- Gameloft will remove Minion Rush from app stores and disable in-app purchases on October 30, 2026.
- Minion Rush servers will shut down on January 29, 2027.
GTA-like mobile game OneState earns $85.6M from IAP
Gaming · Recorded impact score: 2/5
ChillBase, the Cyprus-based developer of the GTA-style mobile roleplaying game OneState, has reportedly earned $85.6 million in in-app purchases (IAP) since its launch in April 2022, according to AppMagic estimates. The game has seen 62.3 million downloads and currently generates over $5 million per month. Founder Matvei Lipatnikov declined to confirm the figures but noted that revenue from the web store would push the total higher. OneState avoids ad monetization to preserve immersion, instead relying on in-game purchases, including purchases made by player-run gangs. The studio, which started with 20 employees, now employs hundreds across multiple countries. Lipatnikov remains confident about the game's future, expecting a positive impact from the upcoming GTA 6 release.
- OneState generated $85.6 million in IAP revenue since launch in April 2022.
- OneState has been downloaded 62.3 million times.
Brawl Stars and Duolingo Launch Crossover Event
Mobile Gaming · Recorded impact score: 2/5
Supercell and Duolingo have launched a global crossover event featuring Brawl Stars' character Spike and Duolingo's mascot Duo. Running from September 19 to September 30, the event follows playful social media rivalry. In Brawl Stars, Duo becomes a boss in a new 20v1 game mode, while Spike appears in Duolingo as part of a limited-time Quest. Completing Duolingo challenges unlocks Spike in Brawl Stars, encouraging cross-platform engagement with exclusive rewards and community events. This partnership highlights the trend of cross-promotional marketing between mobile games and consumer apps. AppMagic estimates Duolingo has generated $2.62 billion in lifetime IAP revenue, while Brawl Stars has earned $2.42 billion. Duolingo previously ran crossovers with Genshin Impact and Angry Birds.
- Supercell and Duolingo announced a crossover between Brawl Stars and Duolingo, running from September 19-30.
- Duo becomes a boss in a new 20v1 Brawl Stars game mode, while Spike appears in Duolingo as a limited-time Quest.
July 2026 Mobile Game Charts and Market Trends
Interactive Entertainment (Gaming) · Recorded impact score: 2/5
PocketGamer’s July 2026 mobile games report (data from AppMagic) details downloads and revenue rankings for mobile games and publishers. Pokémon Go surged during its 10th anniversary and a free Go Fest, earning $141.5M and rising to fifth place. Tencent’s Honor of Kings remained the top-grossing title, while Roblox, Microfun’s Gossip Harbor and PUBG Mobile also posted strong results. Türkiye’s Smash Fest (Flow Games) achieved a breakout month with 10.2M installs and a large month-over-month increase. Across the industry, mobile games generated $6.8B in gross revenue and 4.5B new downloads in July 2026. The report highlights notable publisher movements (Tencent, Century Games, Playrix, HoYoverse) and regional instal spikes tied to events such as the World Cup.
- Pokémon Go earned $141.5 million in July 2026, a 229% increase from June, rising from 19th to 5th place in revenue charts.
- Smash Fest (Flow Games) generated 10.2 million downloads in July 2026, a 343% month-over-month increase, and revenue rose from $692,000 in June to $3.4 million in July.
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Questions about AppMagic
What is AppMagic?
AppMagic is a B2B market intelligence and analytics platform focused on mobile apps and PC games, combining app-store performance data with advertising intelligence.
Who uses AppMagic?
Its users are business teams such as mobile game publishers, app developers, user acquisition teams, product managers, analysts, and agencies.
How does AppMagic make money?
It makes money through recurring subscription fees for access to its analytics platform, datasets, and premium intelligence features.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
14 publicly documented primary sources and citations linked across the market graph.
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