AppMagic

The company operates a B2B SaaS business model centred on mobile app market and advertising intelligence. It collects and processes app store metadata, estimated downloads and revenues, rankings, keywords and ad creative telemetry, then exposes this via a hosted analytics interface, specialised tools (Success Meter, Live-Ops, Ad Intelligence), and APIs. Customers use the platform for competitive benchmarking, market sizing, user acquisition creative analysis, and app performance screening. Value is created by reducing the time and data engineering burden required for reliable app market research and by providing structured signals that support product, marketing and investment decisions. Enterprise customers can further integrate the data into their own systems via exports and APIs, reinforcing lock-in and long-term subscription value.

AppMagic, Inc. is a privately held US-based software company providing mobile app market and advertising intelligence. Its web-based platform aggregates app store data, revenue and download estimates, rankings, keywords, and ad creative activity to support competitive analysis, user acquisition planning, and product decision-making for mobile apps and games.

The company earns revenue from subscription access to its analytics platform, sold on tiered SaaS plans that range from lower-cost packages for smaller teams to enterprise contracts including API access and custom data exports. Its paying customers are primarily mobile game studios, broader mobile app developers and publishers, user acquisition and performance marketing agencies, and investors and product analysts, with limited free access made available for smaller companies and communities as a lead-in to paid plans.