AppMagic
AppMagic is a b2B app and gaming market intelligence SaaS platform.
Analyst Perspective
AppMagic is a private B2B software company that provides a market intelligence and analytics platform for the mobile app and PC gaming sectors. Its platform combines app-store performance estimates, advertising intelligence, creative tracking, and competitive benchmarking into a single interface used for market research, strategy, and campaign planning. The company generates revenue through recurring software subscriptions for access to its analytics platform and underlying proprietary datasets. Its paying customers appear to be mobile game publishers, app developers, user acquisition teams, product managers, analysts, agencies, and potentially investors seeking intelligence on app and gaming markets.
Analyst Signal Briefing
Archived (Stand: 2 Jul 2026)No new strategic signals in the last 90 days. Showing historical briefing.
Sensor Tower has acquired AppMagic, integrating the platform as its dedicated market intelligence solution for emerging and growing app developers. This strategic move repositions AppMagic within the broader Sensor Tower ecosystem to focus specifically on the small and medium-sized business (SMB) segment. Additionally, the company is emphasising its utility in niche identification and competitor validation through recent case studies involving advertising partners.
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Key insights about AppMagic
Category Differentiation
AppMagic is a B2B market intelligence platform for apps and games, not a consumer mobile app or a mobile ad network. It is closer to app analytics competitors such as Sensor Tower and data.ai than to app development tools or app stores.
AppMagic: About
AppMagic operates a data-centric B2B SaaS model. It aggregates and organises large-scale app-store, monetisation, and advertising intelligence data, then packages that information into a subscription platform used for market analysis, competitor tracking, and strategic decision-making. Value is created by reducing the time and effort required for customers to estimate market size, monitor rivals, assess ad creative activity, and identify growth opportunities across mobile apps and PC games.
How AppMagic Works & Monetises
Business model analysis and core revenue streams
AppMagic primarily monetises through recurring B2B SaaS subscriptions. Pricing is described as tiered based on depth of data access, number of users, and access to feature modules such as advertising intelligence and advanced analytics. Commercial value is tied to access to the analytics dashboard, proprietary aggregated datasets, and premium intelligence workflows for app and game market research.
Revenue Channels
Products & Services in Categories
Verified structural categorizations from the graph
Media Channel
Technology
Recent Signals (AppMagic)
July 2026 Mobile Game Charts and Market Trends
PocketGamer’s July 2026 mobile games report (data from AppMagic) details downloads and revenue rankings for mobile games and publishers. Pokémon Go surged during its 10th anniversary and a free Go Fest, earning $141.5M and rising to fifth place. Tencent’s Honor of Kings remained the top-grossing title, while Roblox, Microfun’s Gossip Harbor and PUBG Mobile also posted strong results. Türkiye’s Smash Fest (Flow Games) achieved a breakout month with 10.2M installs and a large month-over-month increase. Across the industry, mobile games generated $6.8B in gross revenue and 4.5B new downloads in July 2026. The report highlights notable publisher movements (Tencent, Century Games, Playrix, HoYoverse) and regional instal spikes tied to events such as the World Cup.
Read original sourceSensor Tower acquires AppMagic
Sensor Tower acquires AppMagic as a dedicated analytics solution for emerging and growing game and app companies within its broader intelligence ecosystem.
Read original sourceFreecash App Rose via Deceptive Ads and Data Harvesting
Freecash, a rewards app owned by Germany-based Almedia, rose to top positions in the Apple App Store and Google Play by using viral social ads and affiliate marketing while reportedly harvesting sensitive user data. Cybersecurity firm Malwarebytes reported the app collected highly sensitive attributes (race, religion, sexual orientation, health and biometrics) and acted like a data broker to match users with mobile games. App intelligence firm Appfigures found Freecash surged from 876,000 downloads in October 2025 to 5.5 million in January 2026 and peaked at No. 2 on the U.S. App Store. After TechCrunch contacted Apple, Apple removed Freecash from the App Store citing App Store Review Guidelines against misleading marketing and bait-and-switch tactics; the app remained listed on Google Play as of publication while Google investigates. Almedia denied wrongdoing and said affiliates generated some ads.
Read original sourceAppMagic: Frequently Asked Questions
What is AppMagic?
AppMagic is a B2B market intelligence and analytics platform focused on mobile apps and PC games, combining app-store performance data with advertising intelligence.
Who uses AppMagic?
Its users are business teams such as mobile game publishers, app developers, user acquisition teams, product managers, analysts, and agencies.
How does AppMagic make money?
It makes money through recurring subscription fees for access to its analytics platform, datasets, and premium intelligence features.
Company Facts
- Founded
- 2016
- Headquarters
- 131 Continental Drive, Suite 301, Newark, New Castle County, Delaware, 19713, USA
- Core Segment
- AdTech Vendor
- Company Size
- 50–200
- Official Link
- appmagic.rocks