AppMagic
AppMagic is a b2B app and gaming market intelligence SaaS platform.
AppMagic operates in the AdTech Vendor segment.
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Distinction
AppMagic is a B2B market intelligence platform for apps and games, not a consumer mobile app or a mobile ad network. It is closer to app analytics competitors such as Sensor Tower and data.ai than to app development tools or app stores.
- Founded
- 2016
- Headquarters
- 131 Continental Drive, Suite 301, Newark, New Castle County, Delaware, 19713, USA
- Core Segment
- AdTech Vendor
- Company Size
- 50–200
- Official Links
- Website
- Verified
- 2026-04-22
Key insights about AppMagic
AppMagic: About
AppMagic operates a data-centric B2B SaaS model. It aggregates and organises large-scale app-store, monetisation, and advertising intelligence data, then packages that information into a subscription platform used for market analysis, competitor tracking, and strategic decision-making. Value is created by reducing the time and effort required for customers to estimate market size, monitor rivals, assess ad creative activity, and identify growth opportunities across mobile apps and PC games.
Products & Services in Categories
Verified structural categorizations from the graph
Media Channel
Technology
AppMagic: Market Position
AppMagic is a private B2B software company that provides a market intelligence and analytics platform for the mobile app and PC gaming sectors. Its platform combines app-store performance estimates, advertising intelligence, creative tracking, and competitive benchmarking into a single interface used for market research, strategy, and campaign planning.
The company generates revenue through recurring software subscriptions for access to its analytics platform and underlying proprietary datasets. Its paying customers appear to be mobile game publishers, app developers, user acquisition teams, product managers, analysts, agencies, and potentially investors seeking intelligence on app and gaming markets.
AppMagic: Frequently Asked Questions
What is AppMagic?
AppMagic is a B2B market intelligence and analytics platform focused on mobile apps and PC games, combining app-store performance data with advertising intelligence.
Who uses AppMagic?
Its users are business teams such as mobile game publishers, app developers, user acquisition teams, product managers, analysts, and agencies.
How does AppMagic make money?
It makes money through recurring subscription fees for access to its analytics platform, datasets, and premium intelligence features.
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