Market & Financial Intelligence Platforms · Data Provider / Broker
Similarweb
Digital intelligence software for web, app, ecommerce, and advertising insights.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- Similarweb Ltd.
- Entity type
- COMPANY
- Founded
- 2009
- Headquarters
- Israel
- Company size
- 1,001–5,000
- Market cluster / sector
- Market & Financial Intelligence Platforms
- Market role
- Data Provider / Broker
- Ticker
- SMWB
- Official website
- similarweb.com
What Similarweb does
Similarweb operates a B2B software and data business built on proprietary aggregated digital behaviour datasets. It packages this data into subscription software products for different enterprise workflows, including market intelligence, sales prospecting, shopper analytics, app analytics, ad intelligence, and investor research. Value is created by collecting and standardising large-scale digital signals, turning them into dashboards, benchmarks, and APIs that customers use for strategic decision-making, competitive monitoring, and workflow integration.
Category differentiation
This is a B2B digital intelligence and analytics company, not a consumer web browser extension or a web design agency. It competes more directly with search, competitive intelligence, and market analytics platforms than with general-purpose ad buying tools.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
Similarweb is a public B2B digital intelligence software company headquartered in Israel. It sells an analytics and data platform that aggregates web, app, ecommerce, advertising, and market signals to help enterprises analyse traffic, benchmark competitors, monitor ad activity, understand shopper behaviour, and support sales and investment research. Its customers include marketers, sales teams, retailers, app developers, analysts, investors, and enterprise data teams. The company generates revenue mainly from recurring subscriptions to its software modules and from data access products such as APIs and enterprise data feeds. Its acquisition history shows a strategy of broadening its intelligence stack across SEO, app analytics, and advertising intelligence, reinforcing its role as a cross-functional market intelligence platform rather than a single-purpose analytics tool.
Company news briefing
Briefing updated:
Similarweb has announced the appointment of Michael Akkerman as its new CEO, succeeding founder Or Offer ahead of his transition in November 2026. Alongside reporting its financial results for the second quarter of 2026, the company continues to expand its generative AI capabilities by launching tools for tracking AI ad placements across major platforms, publishing the official 2026 Gen AI Landscape report, and analyzing Anthropic's web and app data.
Business model & monetisation
The company monetises primarily through recurring SaaS subscriptions, typically tiered by module, feature depth, access level, and seat count. Enterprise contracts appear to drive higher-value deals across products such as Sales Intelligence, Shopper Intelligence, App Intelligence, and Ad Intelligence. It also monetises through Data-as-a-Service and API access via annual contracts, per-seat licences, and broader enterprise agreements. Free and limited-access tools act as a lead-generation funnel into paid plans.
- Core intelligence platform subscriptions
- Software Subscription
- Module upsells for sales, shopper, app, ad, and stock intelligence
- Software Subscription
- Data-as-a-Service and API access
- Pay-per-Use
- Free tools used for lead generation
- Adopt-to-upgrade funnel
Products & capabilities
No products with linked sources are available in this view.
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Competitors & alternatives
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Digital intelligence SaaS for apps, ads, web and gaming.
Ad intelligence SaaS for competitor creative and campaign analysis.
Mobile app intelligence platform for investors, brands and analysts.
Advertising intelligence software for competitor creative and spend analysis.
Ad intelligence and publisher yield optimisation software for the open web.
Side-by-side comparisons
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
Similarweb to Announce Third Quarter 2026 Financial Results on November 17, 2026, Before Market Open
Recorded impact score: 2/5
Similarweb announced it will release its third quarter 2026 financial results on November 17, 2026, before market open.
Similarweb Names Michael Akkerman as New Chief Executive Officer
Recorded impact score: 4.5/5
Similarweb announced the appointment of Michael Akkerman as new CEO, along with new product and partnership announcements including the State of Ecommerce 2026 report, NIQ partnership, and AI ad placement tracking.
6-K Financial Filing Analysis for Similarweb (2026-09-24)
financials · Recorded impact score: 4.2/5
Similarweb Ltd. announced that its Board of Directors has appointed Michael Akkerman as Chief Executive Officer, effective November 2, 2026. Akkerman succeeds Founder and CEO Or Offer, who announced in May 2026 his intention to step down after nearly two decades leading the digital intelligence platform. This leadership transition marks a critical governance evolution as Similarweb moves from founder-led management to its next phase of corporate growth and commercial scaling.
- Michael Akkerman appointed Chief Executive Officer of Similarweb Ltd., effective November 2, 2026.
- Founder and current CEO Or Offer is stepping down after leading the company for nearly 20 years, following an initial transition announcement in May 2026.
Generative AI to Become New Discovery Layer in E-Commerce
E-Commerce · Recorded impact score: 3/5
A report by Similarweb indicates that generative AI is increasingly influencing online purchase decisions, appearing in over 11% of shopping journeys prior to transactions, up from under 5% two years ago. However, traditional search remains crucial, with 89% of AI-influenced journeys also using search engines. AI is primarily used in early stages for problem definition and product comparison, while search is relied upon for specific product checks. This creates challenges in attribution, as last-click models often misattribute AI-driven conversions to search or direct traffic. Retailers must now optimize for visibility across multiple digital layers, including AI-generated answers and on-platform shopping assistants like Amazon's, and ensure structured product data to enhance AI recommendations.
- Generative AI appears in over 11% of shopping journeys before a transaction, up from under 5% two years ago.
- In 89% of AI-influenced purchase journeys, a search engine is also used.
Similarweb State of Ecommerce 2026 Report Details How AI is Changing Shopper Journey
Recorded impact score: 3.5/5
Similarweb released its State of Ecommerce 2026 Report, detailing how AI is changing the shopper journey. Additionally, the company announced a partnership with NIQ to advance agentic commerce measurement and unveiled a solution to unlock AI ad placements across ChatGPT, Google AI Overviews, and AI Mode.
Careers & open positions
Open positions indexed from verified career portals and applicant tracking systems.
| Position | Department | Location | Posted |
|---|---|---|---|
| Senior BI Engineer(Senior) | R&D | Tel Aviv, Israel | |
| Team Manager (Player-Coach), Enterprise Sales, EMEA(Lead) | GTM | London | |
| Customer Success Manager, Inside Sales(Mid-Level) | GTM | Burlington, Massachusetts | |
| Marketing Operations Manager(Mid-Level) | Marketing | Prague, Czechia | |
| Senior Backend Engineer(Senior) | R&D | Tel Aviv-Yafo |
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Questions about Similarweb
What is Similarweb?
It is a B2B digital intelligence platform that provides web, app, ecommerce, advertising, and market analytics data.
Who uses Similarweb?
Its users include enterprise marketers, sales teams, retailers, app developers, analysts, investors, and data teams.
How does Similarweb make money?
It makes money mainly through recurring software subscriptions, enterprise licences, and data/API access agreements.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
17 publicly documented primary sources and citations linked across the market graph.
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