Similarweb

Similarweb operates a B2B software and data business built on proprietary aggregated digital behaviour datasets. It packages this data into subscription software products for different enterprise workflows, including market intelligence, sales prospecting, shopper analytics, app analytics, ad intelligence, and investor research. Value is created by collecting and standardising large-scale digital signals, turning them into dashboards, benchmarks, and APIs that customers use for strategic decision-making, competitive monitoring, and workflow integration.

Similarweb is a public B2B digital intelligence software company headquartered in Israel. It sells an analytics and data platform that aggregates web, app, ecommerce, advertising, and market signals to help enterprises analyse traffic, benchmark competitors, monitor ad activity, understand shopper behaviour, and support sales and investment research. Its customers include marketers, sales teams, retailers, app developers, analysts, investors, and enterprise data teams.

The company generates revenue mainly from recurring subscriptions to its software modules and from data access products such as APIs and enterprise data feeds. Its acquisition history shows a strategy of broadening its intelligence stack across SEO, app analytics, and advertising intelligence, reinforcing its role as a cross-functional market intelligence platform rather than a single-purpose analytics tool.