Browsi

The company operates a dual-sided adtech model. On the supply side, it partners with digital publishers by deploying a mobile web yield engine that analyses page structure in real time, creates additional ad placements and pipes these into programmatic supply paths. Value is created by increasing RPM, viewability and total monetisable inventory, with technical implementation delivered as a lightweight integration. Commercially, this side of the business runs on value-sharing arrangements where the company participates in incremental ad revenue created.

On the demand and intelligence side, it offers data and analytics consoles that expose advertising performance and competitor benchmarking, as well as an interface for natural-language queries over its ad dataset. These tools create value for advertisers and agencies by providing faster access to competitive placement insights, attention metrics and actionable recommendations. They are delivered as hosted SaaS platforms with login-based access, demo-led sales and likely tiered licensing aligned to usage or seat counts.

Browsi is an adtech company focused on publisher monetisation and advertising intelligence, headquartered across Tel Aviv and New York. It provides a mobile web monetisation engine that scans publisher pages, dynamically inserts and optimises ad placements, and integrates with programmatic demand partners to increase yield and viewability without major engineering work from the publisher.

Alongside publisher yield tools, the company offers analytics and intelligence products that allow brands and agencies to query advertising data in natural language and benchmark creative visibility, placement quality, attention and share-of-voice across competitors. Revenue is generated through SaaS subscriptions for analytics platforms and revenue-share agreements tied to incremental ad revenues for publisher monetisation products. Customers are digital publishers, advertisers, brands and media/agency teams that directly pay for yield optimisation and competitive advertising insights.