Vungle
Mobile adtech platform for app growth and monetisation.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- Vungle, Inc.
- Entity type
- COMPANY
- Founded
- 2011
- Headquarters
- 1255 Battery St, Suite 500, San Francisco, CA 94111, US
- Company size
- 201–500
- Market role
- AdTech Vendor
- Official website
- vungle.com
What Vungle does
Vungle operates a two-sided mobile adtech model. On the demand side, it provides software and managed capabilities that help advertisers acquire app users and optimise campaigns using machine learning, creative services and first-party signals. On the supply side, it helps app publishers monetise in-app inventory through auctions, SDK integrations and exchange connectivity. It creates value by aggregating advertiser demand and publisher supply, then improving performance with data, optimisation and creative tooling.
Category differentiation
This is the mobile adtech company focused on in-app advertising infrastructure, not a consumer app or a game studio. It is distinct from broader walled gardens such as Google or Meta because it operates across third-party mobile app demand and supply rather than only owned media.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
Vungle is a mobile advertising technology company focused on in-app user acquisition, app monetisation and programmatic trading. Its core business spans a demand-side product for mobile app marketers, a publisher monetisation platform for app developers, an exchange connecting buyers to mobile inventory, and supporting creative and analytics products. The company serves businesses rather than consumers directly, especially app marketers, performance teams, developers, publishers and programmatic buyers. The company makes money primarily by taking a share of advertising spend and publisher monetisation flows across its mobile ad network and exchange, while also generating software and data revenue from intelligence products such as app and game analytics. Its acquisition history shows a strategy of broadening beyond pure mobile video ads into LTV-driven optimisation, creative tooling, influencer distribution and market intelligence.
Company news briefing
Briefing updated:
Following its 2021 merger with Vungle, Blackstone-backed Liftoff Mobile successfully completed a $437 million initial public offering on Nasdaq in June 2026. This flotation highlights the entity's integrated demand and supply-side structure as a key competitive advantage, driven by the Cortex AI prediction model for mobile performance and monetisation. The company continues to prioritise AI-led growth as a core differentiator, leveraging the combined strengths of Vungle’s supply-side technology and Liftoff’s performance marketing engine.
Business model & monetisation
The core monetisation model is advertising take-rate and media margin across user acquisition, exchange and publisher monetisation products. Advertisers typically spend on performance-based campaign models such as CPI, CPA or ROAS-optimised buying, while publishers monetise impressions through CPM-style auctions with Vungle retaining a revenue share or platform margin. Additional revenue comes from SaaS-style subscriptions or licensed access for market intelligence and analytics products, plus creative services attached to campaign execution.
- Advertiser user acquisition spend
- Performance-based media buying and platform take-rate
- Publisher monetisation and exchange fees
- Revenue share and auction margin on in-app ad transactions
- Market intelligence subscriptions
- SaaS / software subscription
- Creative services
- Service fee / retainer
Products & capabilities
No products with linked sources are available in this view.
Products & market categories
Technology
Media Channel
Service
Competitors & alternatives
- Liftoff
Mobile app growth and monetisation platform for in-app advertising.
- Mobvista
Mobile adtech platform for app growth, monetisation and analytics.
Side-by-side comparisons
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Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
No sufficiently sourced and dated signals are available for this view.
Explore company relationships
Questions about Vungle
What is Vungle?
Vungle is a mobile adtech company that helps app advertisers acquire users and helps app publishers monetise in-app inventory.
Who uses Vungle?
It is used by mobile app marketers, user acquisition teams, app developers, publishers and programmatic advertising buyers.
How does Vungle make money?
It makes money mainly from take rates on advertising spend and publisher monetisation flows, plus subscription and service revenue from analytics and creative products.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
20 publicly documented primary sources and citations linked across the market graph.
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