Vungle

Vungle operates a two-sided mobile adtech model. On the demand side, it provides software and managed capabilities that help advertisers acquire app users and optimise campaigns using machine learning, creative services and first-party signals. On the supply side, it helps app publishers monetise in-app inventory through auctions, SDK integrations and exchange connectivity. It creates value by aggregating advertiser demand and publisher supply, then improving performance with data, optimisation and creative tooling.

Vungle is a mobile advertising technology company focused on in-app user acquisition, app monetisation and programmatic trading. Its core business spans a demand-side product for mobile app marketers, a publisher monetisation platform for app developers, an exchange connecting buyers to mobile inventory, and supporting creative and analytics products. The company serves businesses rather than consumers directly, especially app marketers, performance teams, developers, publishers and programmatic buyers.

The company makes money primarily by taking a share of advertising spend and publisher monetisation flows across its mobile ad network and exchange, while also generating software and data revenue from intelligence products such as app and game analytics. Its acquisition history shows a strategy of broadening beyond pure mobile video ads into LTV-driven optimisation, creative tooling, influencer distribution and market intelligence.