Digital Turbine

The company operates a two-sided mobile advertising and distribution platform. On the supply side, it partners with mobile operators and Android OEMs to pre-install its device software and app management layer, controlling app preloads, activation flows, and on-device media surfaces. These partners receive revenue share and/or per-device licence fees in exchange for enabling app distribution and media inventory on their devices. On the demand side, the platform sells app-install and media campaigns to app developers, publishers, and brands via performance networks and programmatic buying, including assets acquired through Appia, AdColony, Fyber, and Appreciate. Value is created by giving advertisers deterministic, device-level app distribution that bypasses traditional app store discovery, while operators and OEMs monetise their devices more efficiently throughout the device lifecycle.

Digital Turbine is a United States-based mobile advertising and app distribution company focused on on-device inventory with mobile operators and Android device manufacturers. It provides software pre-installed on devices that manages app preloads, first-boot experiences, app discovery, and on-device media placements, as well as programmatic advertising and app install technologies acquired through multiple adtech acquisitions.

The company earns revenue by facilitating paid app installs and media campaigns for advertisers and app developers, sharing revenue with mobile carriers and OEMs, and licensing its software to operators and device makers on a per-device basis. Its core customers are mobile network operators, handset OEMs, app publishers, and brand/performance advertisers buying mobile user acquisition and media campaigns, rather than end-consumers.