Digital Turbine
Mobile adtech platform for app distribution, acquisition and monetisation.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- Digital Turbine, Inc.
- Entity type
- COMPANY
- Founded
- 1998
- Headquarters
- 111 NUECES STREET, AUSTIN, TX, 78701
- Company size
- 501–1,000
- Market role
- AdTech Vendor
- Ticker
- APPS
- Official website
- digitalturbine.com
What Digital Turbine does
Digital Turbine operates a vertically integrated mobile advertising and app growth platform. On the supply side, it works with OEMs, carriers and app publishers to access device-level and in-app inventory. On the demand side, it sells that inventory to app marketers, brand advertisers and agencies through user-acquisition and brand campaign products. It also provides mediation, exchange and offerwall tools that help publishers maximise revenue, plus creative services that support campaign execution.
Category differentiation
This is a mobile advertising and app distribution company, not a turbine hardware or energy business. It is also broader than a standalone DSP or SSP because it combines on-device distribution, user acquisition and publisher monetisation.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
Digital Turbine is a US-listed mobile adtech company focused on app distribution, user acquisition and publisher monetisation. Its platform suite spans on-device app discovery through OEM and carrier integrations, a mobile-focused exchange and mediation stack for app publishers, offerwall monetisation, install-conversion technology and managed creative services. The company serves mobile operators, OEMs, app developers, publishers, advertisers and agencies. It generates revenue from advertising spend, platform take rates and performance-based commercial models across the mobile app lifecycle. Its value proposition is vertical integration: it can source device-level inventory, help advertisers acquire users, and help publishers monetise in-app inventory through exchange, mediation and rewarded formats.
Company news briefing
Briefing updated:
Digital Turbine continues to expand its alternative mobile growth ecosystem through strategic partnerships, such as its collaboration with Xsolla, and native device-surfaced formats highlighted in recent case studies with Miniclip and insights from ChinaJoy 2026. In executive updates, Chief Business Officer Michael Akkerman has resigned, effective October 30, 2026, to assume a CEO position elsewhere.
Business model & monetisation
Digital Turbine monetises primarily through advertising and platform economics rather than consumer subscriptions. Revenue is driven by performance-based pricing such as CPI, CPA and placement-based app distribution on Ignite, programmatic take rates and revenue shares from exchange and mediation activity, advertiser spend on user-acquisition and brand campaigns, outcome-based offerwall monetisation, and managed creative service fees.
- On-device app distribution and placements
- Performance and placement-based advertising revenue
- Exchange and mediation monetisation
- Platform take-rate and revenue share
- User-acquisition campaign spend
- Performance media buying and campaign fees
- Offerwall transactions
- Outcome-based advertising revenue
- Creative services
- Managed service fee
Products & capabilities
No products with linked sources are available in this view.
Programmatic stack & registry data
Registry entries and observed technical data do not establish certification, legal compliance or actual usage.
DT Exchange (Digital Turbine (IL) Ltd.)
IAB vendor record: 262
- Cookies declared
- No
- Non-cookie access declared
- Yes
- Declared purpose IDs
- 1, 2, 3, 4, 5, 7
- Declared feature IDs
- 3
- Declared special feature IDs
- 2
Triapodi Ltd. d/b/a Digital Turbine
IAB vendor record: 387
- Cookies declared
- No
- Non-cookie access declared
- No
- Declared purpose IDs
- 2, 7
- Indexed sellers.json entries
- 5,706 · digitalturbine.com
Products & market categories
Technology
Media Channel
Ad Format
Service
Competitors & alternatives
- Mobvista
Mobile adtech platform for app growth, monetisation and analytics.
Side-by-side comparisons
Featured market maps
- Gaming & In-Game Advertising Ecosystem 2026
A structural mapping of the global Gaming and In-Game Advertising ecosystem, spanning 3D development engines, in-game ad tech, mobile mediation, gaming publishers, and measurement platforms.
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
DT at Advertising Week New York 2026: Exploring what marketers miss when mobile is measured one event at a time
Recorded impact score: 2/5
Digital Turbine announced its participation in Advertising Week New York 2026 with a new blog post exploring the limitations of event-based mobile measurement. The post is dated October 2, 2026.
8-K Financial Filing Analysis for Digital Turbine (2026-09-24)
financials · Recorded impact score: 3/5
Digital Turbine, Inc. announced that Michael Akkerman has resigned from his role as Chief Business Officer, effective October 30, 2026. According to the Form 8-K filing, Mr. Akkerman is stepping down to accept a Chief Executive Officer position at another company. The filing does not report any operational disagreements or name an immediate successor for the Chief Business Officer role.
- Chief Business Officer Michael Akkerman submitted his resignation on September 23, 2026.
- The resignation will become effective on October 30, 2026, as Akkerman departs to assume a CEO role at another company.
“It was never only about the CPM“: Lessons from Miniclip's Head Ball 2 takeover
Recorded impact score: 3/5
Digital Turbine features a new blog post about a brand advertising case study with Miniclip's Head Ball 2, highlighting lessons beyond CPM. The post is dated September 11, 2026.
Beyond the App Store: How DT and Xsolla are unlocking a new path to mobile growth
Recorded impact score: 3/5
Digital Turbine announces a new path to mobile growth in partnership with Xsolla.
ChinaJoy 2026, one month later: What our team is still talking about
Recorded impact score: 5/5
Digital Turbine published a new featured post recapping ChinaJoy 2026 with insights from multiple team members, alongside a new analysis post on July's Android changes.
Careers & open positions
Open positions indexed from verified career portals and applicant tracking systems.
| Position | Department | Location | Posted |
|---|---|---|---|
| Senior Software Engineer(Senior) | Engineering & Development | Israel - Petah Tikva | |
| Lead Product Marketing Manager(Lead) | Marketing & Growth | 3 Locations | |
| Director, Publisher Account Management, EMEA(Director) | Sales & Business Development | United Kingdom - London | |
| Lead Account Manager(Lead) | Sales & Business Development | China - Beijing | |
| Ad Ops Specialist(Mid-Level) | Customer Success & Client Operations | China - Beijing |
Explore company relationships
Questions about Digital Turbine
What is Digital Turbine?
Digital Turbine is a mobile adtech company that provides on-device app distribution, user-acquisition, exchange, mediation, offerwall and creative solutions.
Who uses Digital Turbine?
Its paying customers include OEMs, mobile carriers, app developers, game studios, publishers, advertisers and media agencies.
How does Digital Turbine make money?
It earns revenue from advertising spend, platform take rates, revenue-share arrangements, performance pricing such as CPI and CPA, and managed creative fees.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
15 publicly documented primary sources and citations linked across the market graph.
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