Digital Turbine

Digital Turbine operates a vertically integrated mobile advertising and app growth platform. On the supply side, it works with OEMs, carriers and app publishers to access device-level and in-app inventory. On the demand side, it sells that inventory to app marketers, brand advertisers and agencies through user-acquisition and brand campaign products. It also provides mediation, exchange and offerwall tools that help publishers maximise revenue, plus creative services that support campaign execution.

Digital Turbine is a US-listed mobile adtech company focused on app distribution, user acquisition and publisher monetisation. Its platform suite spans on-device app discovery through OEM and carrier integrations, a mobile-focused exchange and mediation stack for app publishers, offerwall monetisation, install-conversion technology and managed creative services. The company serves mobile operators, OEMs, app developers, publishers, advertisers and agencies.

It generates revenue from advertising spend, platform take rates and performance-based commercial models across the mobile app lifecycle. Its value proposition is vertical integration: it can source device-level inventory, help advertisers acquire users, and help publishers monetise in-app inventory through exchange, mediation and rewarded formats.