Observed Signal · Oct 28, 2026 · Market Signal · Source: Digital Turbine · Impact: 2/5
AppsFlyer Performance Index (2026 Edition) recognizes DT’s gains in Android gaming and top-five non-gaming performance
Digital Turbine announced that the AppsFlyer Performance Index (2026 Edition) recognizes DT’s gains in Android gaming and top-five non-gaming performance.
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Connected Companies & Entities
1 Entity mappedRelated Market Signals & Shifts
Recent verified developments and strategic activity across this market segment.
Affle Launches MediasmartTV to Sell CTV Ads by Outcome
Affle, a Singapore-based holding company of mobile ad tech firms, has launched MediasmartTV, a self-serve CTV platform integrated into its Mediasmart DSP. The platform aims to sell CTV ads on a cost-per-converted-user (CPCU) model, charging advertisers only when a viewer takes a specific action like installing an app or making a purchase. MediasmartTV connects TV ad exposure to household-level actions using IP addresses, Wi-Fi signals, and consented data, with postbacks from ecommerce or measurement platforms. Inventory comes from SSPs such as Magnite, PubMatic, Index Exchange, and FreeWheel, plus TV manufacturers LG and Samsung, totaling over 1 trillion monthly ad opportunities in the US. Affle's North American CEO, Sameer Sondhi, emphasizes a shift from impression-based buying to outcome-based, targeting app marketers, gaming, rideshare, finance, and reward apps. The launch supports Affle's broader US expansion, with North America already a third of its business and a market cap above $2 billion. Affle plans further M&A to enhance its CPCU model and explore new screens like watches and retail displays.
DT at Advertising Week New York 2026: Planning around moments puts mobile in focus
Digital Turbine's new blog post recaps Advertising Week New York 2026, highlighting how planning around moments puts mobile in focus.
Diwali changes where mobile attention goes — here’s what marketers need to know
New blog post published on October 14, 2026, discussing how Diwali affects mobile attention and providing marketing insights.
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