BidMachine

BidMachine operates a two-sided mobile advertising infrastructure model. On the supply side, it provides app publishers with an SDK, mediation and exchange connectivity to monetise in-app inventory. On the demand side, it sells access to that inventory to advertisers, agencies and programmatic buyers through open auctions, private marketplace deals, direct placements and a DSP-like user acquisition product. Value is created by aggregating SDK-integrated in-app supply, exposing auction controls and data, and routing demand through its marketplace infrastructure.

BidMachine is a private US-based adtech company that provides software and marketplace infrastructure for mobile app monetisation and programmatic advertising. Its core offer is a publisher-side SDK and mediation stack for in-app inventory, alongside an ad exchange, private marketplace and direct deal capabilities. It also offers a demand-side user acquisition product for advertisers and agencies buying mobile inventory.

The business makes money primarily by taking a share of media spend and transaction volume flowing through its exchange, demand and deal infrastructure, rather than by charging consumers. Its direct customers are mobile app publishers, developers, ad operations teams, agencies, DSPs, advertisers and mobile marketers that need either monetisation tools or access to in-app ad supply.