BidMachine
Mobile adtech platform for in-app monetisation and user acquisition.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- BidMachine Inc.
- Entity type
- COMPANY
- Founded
- 2019
- Headquarters
- 1640 Boro Place, 4th Floor, McLean, Virginia 22102, USA
- Company size
- 50–200
- Market role
- AdTech Vendor
- Official website
- bidmachine.com
What BidMachine does
BidMachine operates a two-sided mobile advertising infrastructure model. On the supply side, it provides app publishers with an SDK, mediation and exchange connectivity to monetise in-app inventory. On the demand side, it sells access to that inventory to advertisers, agencies and programmatic buyers through open auctions, private marketplace deals, direct placements and a DSP-like user acquisition product. Value is created by aggregating SDK-integrated in-app supply, exposing auction controls and data, and routing demand through its marketplace infrastructure.
Category differentiation
BidMachine is a mobile advertising infrastructure company, not a general-purpose AI platform or consumer app. It is specifically focused on in-app monetisation, exchange trading and user acquisition rather than web publishing or retail media.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
BidMachine is a private US-based adtech company that provides software and marketplace infrastructure for mobile app monetisation and programmatic advertising. Its core offer is a publisher-side SDK and mediation stack for in-app inventory, alongside an ad exchange, private marketplace and direct deal capabilities. It also offers a demand-side user acquisition product for advertisers and agencies buying mobile inventory. The business makes money primarily by taking a share of media spend and transaction volume flowing through its exchange, demand and deal infrastructure, rather than by charging consumers. Its direct customers are mobile app publishers, developers, ad operations teams, agencies, DSPs, advertisers and mobile marketers that need either monetisation tools or access to in-app ad supply.
Company news briefing
Briefing updated:
BidMachine has been identified as a top-tier performer in AppHarbr’s In-App Ad Quality Index, which benchmarks networks on user safety and monetisation health. Recent performance results substantiate its market position, with gaming studio Chardonnay reporting a 167.9% ROAS and NetShort doubling ad revenue via the integration of BidMachine’s in-app bidding SDK. Collectively, these milestones demonstrate BidMachine’s capacity to drive incremental revenue and high-quality user acquisition while maintaining rigorous ad standards across competitive mobile categories.
Business model & monetisation
BidMachine monetises chiefly through advertising transaction economics: take-rates, media margins and platform fees tied to spend flowing across its SSP, exchange, private marketplace, direct placements and user acquisition products. Publisher integrations are largely free or low-friction, with revenue captured downstream when demand buys inventory on CPM or performance terms. Higher-margin revenue comes from curated private deals and direct placements where inventory access and supply-path efficiency are monetised at negotiated rates.
- Open exchange transaction revenue
- Percentage take-rate on programmatic media spend
- User acquisition campaign spend
- Media margin and campaign spend-based pricing
- Private marketplace deals
- Negotiated media take-rate on curated inventory
- Direct placements
- Reserved inventory and negotiated deal pricing
- Publisher-side platform usage
- Software/platform fees where applicable
Products & capabilities
No products with linked sources are available in this view.
Programmatic stack & registry data
Registry entries and observed technical data do not establish certification, legal compliance or actual usage.
BidMachine Inc.
IAB vendor record: 736
- Cookies declared
- No
- Non-cookie access declared
- Yes
- Declared purpose IDs
- 1, 2, 3, 4, 7, 8, 9, 10, 11
- Declared feature IDs
- 3
- Declared special purpose IDs
- 1, 2, 3
- Declared special feature IDs
- 1
Products & market categories
Media Channel
Ad Format
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
BidMachine SDK now available through Google AdMob and Ad Manager
Recorded impact score: 4/5
Barcelona, July 16, 2026 — BidMachine, a mobile SDK for brand and performance demand, today announced that BidMachine SDK is now available through Google AdMob bidding and Ad Manager's SDK bidding platforms.
Careers & open positions
Open positions indexed from verified career portals and applicant tracking systems.
| Position | Department | Location | Posted |
|---|---|---|---|
| Senior Account Manager(Senior) | BidMachine Business | Barcelona, Spain | |
| Head of Product Engineering(Director) | Vector Product Management | Barcelona, Spain | |
| Head of Business Development & Product Strategy, Mediation(Director) | BidMachine Business | Barcelona, Spain | |
| Senior QA Engineer(Senior) | BidMachine Engineering | Barcelona, Spain |
Explore company relationships
Questions about BidMachine
What is BidMachine?
BidMachine is a mobile adtech platform offering in-app monetisation, mediation, ad exchange, private marketplace and user acquisition products.
Who uses BidMachine?
Its users are mobile app publishers, developers, ad operations teams, advertisers, agencies, DSPs and mobile marketers.
How does BidMachine make money?
It earns revenue mainly from take-rates, media margins and platform fees on advertising spend flowing through its exchange, deal and user acquisition products.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
12 publicly documented primary sources and citations linked across the market graph.
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