Observed Signal · Oct 22, 2026 · Product Launch · Source: justtrack · Impact: 2/5
justtrack at Pocket Gamer Connects Nordics 2026 Recap
At Pocket Gamer Connects Nordics 2026 in Helsinki, justtrack marked its first public event as an app intelligence platform for gaming studios. Alongside community engagement, the company highlighted two beta features: an MCP server enabling natural language queries of marketing data within AI tools, and Forecast, a predictive modeling tool assessing campaign performance within 72 hours.
The launch of an MCP server and early predictive analytics showcases how mobile measurement partners (MMPs) are evolving by integrating plain-language generative AI workflows and rapid campaign forecasting.
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Key Takeaways & Evidence Grounding
- Pocket Gamer Connects Nordics took place from October 20 to 21, 2026, in Helsinki, marking justtrack's first industry event.
- justtrack launched a beta MCP server allowing teams to query marketing metrics like CPI, ROAS, and retention via AI tools like Claude, ChatGPT, n8n, and Make.
- The platform is offering early access to Jask, an AI assistant.
- justtrack introduced 'Forecast' in beta, predicting campaign performance and metrics such as ROAS, LTV, and retention for up to 90 days starting from the first 72 hours.
Connected Companies & Entities
“The app intelligence platform showcased its product capabilities and launched beta features including an MCP server and Forecast at PGC Nord...”
Related Market Signals & Shifts
Recent verified developments and strategic activity across this market segment.
Pocket Gamer Connects Nordics Announces First Speakers
Pocket Gamer Connects (rebranded PG Connects Nordics) will return to Finland on October 20–21, 2026 for its 13th edition, expanding its regional remit. The two-day conference will include the AI Gamechangers Summit and Beyond Games: Transmedia Summit as part of Finnish Games Week, with more than 1,500 professionals expected to attend and 150+ speakers across 22 conference tracks. The first confirmed speakers include representatives from Odd Latent, Game Makers of Finland, InnoGames, Outfit7, gamescom latam, IGDA / Utrecht University, OV Entertainment Group, Neogames Finland and modl.ai, and the programme will also feature speakers from Supercell, Next Games, Rovio, Fingersoft, Epic Games and Meta. Early-bird tickets start at €152.
PG Connects Nordics Schedule Goes Live
PG Connects Nordics (rebrand of Pocket Gamer Connects Helsinki) will take place October 20–21, 2026, in Helsinki, Finland. The rebranded conference features a 23-track programme across multiple stages, two side events, and 36 hours of content with 150+ speakers covering monetisation, funding, AI, development trends, HTML5, and cross-media. Confirmed organisations include Layer AI, Epic Games, Xsolla, Meta, FastSpring, Fingersoft, IGDA, Neogames Finland, and Pixel Federation. The event offers curated, free-to-ticket-holder networking: Investor Connector, Publisher SpeedMatch, and two editions of The Big Indie Pitch (mobile; PC & console); fringe-event applications close at midnight on October 5, 2026. An online meeting system is provided for attendees. Over 1,500 professionals are expected, and Xsolla will participate as Diamond Sponsor, with Danhua Wu as VP of Business Development for the Nordics. Adam Cavanagh, Head of Commercial at Tebex Studios, will speak about D2C strategies, partner selection, and data-driven live operations. He highlights emerging markets as growth opportunities and funding as a major industry challenge. Tickets are available via the official site, with mid-term prices starting at €199.
Pocket Gamer Connects Nordics Broadens to PC and Console
Pocket Gamer Connects Nordics, a games industry conference in Helsinki on October 20-21, emphasizes its relevance beyond mobile games. Survey data shows attendees focus on PC/Mac (64.25%), Android (61.42%), iOS (55.93%), and console (30.43%). The event will feature speakers from PC and console companies like Colossal Order and Embark Studios, with 22 conference tracks and over 150 speakers. It includes a dedicated Big Screen Gaming track and an AI Gamechangers Summit. The conference aims to reflect the industry's convergence across platforms, with insights on live services, monetization, and generative AI applicable to all game developers.
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