Exactag
Marketing measurement platform combining attribution, MMM and activation.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- Exactag GmbH
- Entity type
- COMPANY
- Founded
- 2010
- Headquarters
- Theodorstraße 178, 40472 Düsseldorf
- Company size
- 50–200
- Market role
- AdTech Vendor
- Official website
- exactag.com
What Exactag does
Exactag operates a B2B SaaS model built around proprietary marketing analytics software. It creates value by centralising campaign data, applying attribution and MMM methodologies, and feeding resulting insights back into planning and buying workflows. The business likely expands account value through additional modules such as continuous MMM, scenario planning and data activation, alongside implementation and analytical support.
Category differentiation
Exactag is a B2B marketing measurement software provider, not a media agency, DSP or consumer app. It is focused on attribution, MMM and analytics activation rather than mobile app distribution or ad inventory sales.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
Exactag is a German B2B software company that sells a cloud-based marketing measurement platform. Its core offer combines multi-touch attribution, data-driven attribution, marketing mix modelling, reporting, scenario planning and data activation into one system used to analyse cross-channel performance and inform budget allocation decisions. The platform supports both granular digital measurement and aggregated modelling across online and offline channels. The company makes money primarily through enterprise SaaS contracts for its measurement platform, with likely additional revenue from advanced modules, implementation work and strategic modelling engagements. Its direct customers are enterprise marketing teams, media agencies, analysts, media planners and performance marketers rather than consumers.
Company news briefing
Briefing updated:
Exactag is expanding its focus on measurement integrity by addressing the reliability of Marketing Mix Modelling (MMM) and the implementation of tracking switches to deduplicate affiliate conversions. Building on previous efforts to resolve attribution gaps and privacy challenges, the company's latest guidance emphasises the necessity of a central decision layer to ensure fairness across diverse partner channels. Exactag will further showcase these strategic priorities during DMEXCO 2026, reinforcing its commitment to providing the high-quality conversion signals required for modern marketing automation and automated bidding.
Business model & monetisation
Exactag uses a B2B SaaS monetisation strategy with custom enterprise pricing rather than public self-serve pricing. Commercial terms likely vary by data volume, integration scope, modelling complexity and the combination of modules deployed, such as attribution, always-on MMM, scenario planning and activation. Additional income is generated through onboarding, implementation, model configuration and strategic research-style analytical work.
- Core measurement platform licences
- Software Subscription
- Advanced MMM and scenario planning modules
- Software Subscription
- Implementation, model setup and analytical support
- Service Fee
- Strategic research-style MMM engagements
- Service Fee
Products & capabilities
No products with linked sources are available in this view.
Programmatic stack & registry data
Registry entries and observed technical data do not establish certification, legal compliance or actual usage.
Exactag GmbH
IAB vendor record: 312
- Cookies declared
- Yes
- Non-cookie access declared
- No
- Declared purpose IDs
- 1, 7, 8
- Declared feature IDs
- 2
Products & market categories
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
No sufficiently sourced and dated signals are available for this view.
Explore company relationships
Questions about Exactag
What is Exactag?
Exactag is a German B2B software company that provides a cloud-based marketing measurement platform combining attribution, MMM, reporting and activation.
Who uses Exactag?
Its users are business customers such as enterprise marketing teams, media agencies, analysts, planners and performance marketers managing cross-channel spend.
How does Exactag make money?
It appears to earn revenue mainly from custom-priced enterprise SaaS contracts, with additional income from advanced modules, implementation and analytical services.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
20 publicly documented primary sources and citations linked across the market graph.
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