Exactag
Exactag is a marketing measurement platform combining attribution, MMM and activation.
Analyst Perspective
Exactag is a German B2B software company that sells a cloud-based marketing measurement platform. Its core offer combines multi-touch attribution, data-driven attribution, marketing mix modelling, reporting, scenario planning and data activation into one system used to analyse cross-channel performance and inform budget allocation decisions. The platform supports both granular digital measurement and aggregated modelling across online and offline channels. The company makes money primarily through enterprise SaaS contracts for its measurement platform, with likely additional revenue from advanced modules, implementation work and strategic modelling engagements. Its direct customers are enterprise marketing teams, media agencies, analysts, media planners and performance marketers rather than consumers.
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Key insights about Exactag
Category Differentiation
Exactag is a B2B marketing measurement software provider, not a media agency, DSP or consumer app. It is focused on attribution, MMM and analytics activation rather than mobile app distribution or ad inventory sales.
Exactag: About
Exactag operates a B2B SaaS model built around proprietary marketing analytics software. It creates value by centralising campaign data, applying attribution and MMM methodologies, and feeding resulting insights back into planning and buying workflows. The business likely expands account value through additional modules such as continuous MMM, scenario planning and data activation, alongside implementation and analytical support.
How Exactag Works & Monetises
Business model analysis and core revenue streams
Exactag uses a B2B SaaS monetisation strategy with custom enterprise pricing rather than public self-serve pricing. Commercial terms likely vary by data volume, integration scope, modelling complexity and the combination of modules deployed, such as attribution, always-on MMM, scenario planning and activation. Additional income is likely generated through onboarding, implementation, model configuration and strategic research-style analytical work.
Revenue Channels
Products & Services in Categories
Verified structural categorizations from the graph
Recent Signals (Exactag)
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What is Exactag?
Exactag is a German B2B software company that provides a cloud-based marketing measurement platform combining attribution, MMM, reporting and activation.
Who uses Exactag?
Its users are business customers such as enterprise marketing teams, media agencies, analysts, planners and performance marketers managing cross-channel spend.
How does Exactag make money?
It appears to earn revenue mainly from custom-priced enterprise SaaS contracts, with additional income from advanced modules, implementation and analytical services.
Company Facts
- Founded
- 2010
- Headquarters
- Theodorstraße 178, 40472 Düsseldorf
- Core Segment
- AdTech Vendor
- Company Size
- 50–200
- Official Link
- exactag.com