Exactag
Exactag is a marketing measurement platform combining attribution, MMM and activation.
Exactag operates in the AdTech Vendor segment.
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Distinction
Exactag is a B2B marketing measurement software provider, not a media agency, DSP or consumer app. It is focused on attribution, MMM and analytics activation rather than mobile app distribution or ad inventory sales.
- Founded
- 2010
- Headquarters
- Theodorstraße 178, 40472 Düsseldorf
- Core Segment
- AdTech Vendor
- Company Size
- 50–200
- Official Links
- Website
- Verified
- 2026-04-22
Key insights about Exactag
Exactag: About
Exactag operates a B2B SaaS model built around proprietary marketing analytics software. It creates value by centralising campaign data, applying attribution and MMM methodologies, and feeding resulting insights back into planning and buying workflows. The business likely expands account value through additional modules such as continuous MMM, scenario planning and data activation, alongside implementation and analytical support.
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Exactag: Market Position
Exactag is a German B2B software company that sells a cloud-based marketing measurement platform. Its core offer combines multi-touch attribution, data-driven attribution, marketing mix modelling, reporting, scenario planning and data activation into one system used to analyse cross-channel performance and inform budget allocation decisions. The platform supports both granular digital measurement and aggregated modelling across online and offline channels.
The company makes money primarily through enterprise SaaS contracts for its measurement platform, with likely additional revenue from advanced modules, implementation work and strategic modelling engagements. Its direct customers are enterprise marketing teams, media agencies, analysts, media planners and performance marketers rather than consumers.
Exactag: Frequently Asked Questions
What is Exactag?
Exactag is a German B2B software company that provides a cloud-based marketing measurement platform combining attribution, MMM, reporting and activation.
Who uses Exactag?
Its users are business customers such as enterprise marketing teams, media agencies, analysts, planners and performance marketers managing cross-channel spend.
How does Exactag make money?
It appears to earn revenue mainly from custom-priced enterprise SaaS contracts, with additional income from advanced modules, implementation and analytical services.
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