Measured
Enterprise software for incrementality testing, MMM, and media optimisation.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- Measured Inc.
- Entity type
- COMPANY
- Founded
- 2017
- Headquarters
- 1801 Rockmoor Ave, Austin, Texas, 78703, United States
- Company size
- 50–200
- Market role
- AdTech Vendor
- Official website
- measured.com
What Measured does
Measured operates a B2B enterprise software model. It delivers a proprietary cloud platform that combines causal testing, predictive media mix modelling, unified measurement, and planning tools into a single operating layer for marketing decision-making. The value proposition is better budget allocation and clearer proof of marketing effectiveness, especially across multiple paid channels. Revenue is created by selling recurring access to the platform, with commercial value increasing as customers use more modules, more channels, and more frequent experimentation cycles.
Category differentiation
This Measured is a B2B marketing measurement software company, not a general market research panel business or a consumer analytics app. It focuses on incrementality, MMM, and media planning rather than ad buying or media ownership.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
Measured is a private US software company that provides an enterprise marketing effectiveness platform focused on media measurement, incrementality testing, media mix modelling, and budget optimisation. Its product is designed to help large brands and performance marketing teams quantify causal advertising impact, forecast ROI, and reallocate spend across channels using a combination of experimentation, modelling, and platform data. The company monetises primarily through annual enterprise SaaS subscriptions priced around customised contracts rather than consumer usage fees. Its customers are enterprise brands, marketing analytics teams, finance stakeholders, and media decision-makers that need a more independent and cross-channel view of performance than platform-reported attribution alone can provide.
Company news briefing
Briefing updated:
Measured has expanded its measurement capabilities by participating as an experimental geo-based incrementality partner for OpenAI's ChatGPT ads integration with Kochava and other platforms. Furthermore, the firm joined tvScientific’s Certified Measurement Partner Program to support CTV attribution, incrementality testing, and media mix modelling. Measured continues to provide strategic guidance on Meta’s DMA switch for geo-testing, reinforcing its position as an independent validation provider amidst shifting open-source modeling landscapes.
Business model & monetisation
The company uses a high-value enterprise SaaS monetisation model based on annual subscriptions or contracted platform fees. Pricing is customised according to scope, data volume, channel coverage, modelling complexity, and experimentation needs. Commercial upside likely comes from multi-module adoption across incrementality testing, MMM, and planning workflows rather than media margins or consumer payments.
- Enterprise platform subscriptions
- Software Subscription
- Premium measurement modules such as incrementality and MMM
- Software Subscription
- Planning and optimisation capabilities
- Software Subscription
Products & capabilities
No products with linked sources are available in this view.
Products & market categories
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
No sufficiently sourced and dated signals are available for this view.
Explore company relationships
Questions about Measured
What is Measured?
Measured is an enterprise marketing effectiveness platform that combines incrementality testing, media mix modelling, and budget optimisation.
Who uses Measured?
Its users are primarily enterprise brands, performance marketing teams, analytics leaders, media planners, and finance stakeholders.
How does Measured make money?
Measured appears to generate revenue mainly from customised enterprise SaaS subscriptions for access to its measurement and optimisation platform.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
15 publicly documented primary sources and citations linked across the market graph.
Continue your research on Measured
Explorer includes additional company details, a Watchlist for up to 25 companies and your personal Strategic Intelligence Agent. It monitors your market daily and delivers tailored briefings with clear strategic context whenever relevant news occurs.
Free, with no time limit.