Measured

The company operates an enterprise SaaS business model focused on marketing measurement and planning. It offers a cloud-based platform that runs incrementality experiments, media mix modelling, cross-channel reporting, scenario planning and benchmarking to help advertisers understand causal media impact and optimise budgets. Value is created by providing a single source of truth for media effectiveness that is calibrated with real-world experiments, reducing reliance on user-level tracking and channel-reported attribution. Value capture occurs through recurring licence fees for access to the platform, with additional revenue from strategic advisory services, test design and execution support, and managed integrations to hundreds of media and data partners, which deepen customer lock-in and expand contract sizes.

Measured Inc is a United States-based enterprise marketing measurement software company founded in 2017. It provides an AI-driven platform that combines incrementality testing, causal media mix modelling, cross-channel dashboards, benchmarking and optimisation tools to quantify the causal impact and return on advertising across channels for brands with complex media portfolios.

The company generates revenue primarily through subscriptions to its enterprise SaaS platform, supplemented by strategic services and managed integrations. Its customers are mid-market and enterprise brands, particularly consumer and retail companies and other sectors with large, multi-channel advertising budgets that require privacy-safe, test-calibrated attribution and media planning support.