COMPANY

Attributy

Attributy is a marketing attribution SaaS for unified cross-channel ROI measurement.

Analyst Perspective

ATTRIBUTY, Inc. is a private US software company that provides a SaaS marketing measurement and attribution platform. Its product reconciles online and offline channel data, combines multi-touch attribution with marketing mix modelling and incrementality validation, and ties media performance to CRM revenue. The platform also includes forecasting, dashboards, alerts and AI-driven budget recommendations. The company sells to business customers including media agencies, e-commerce brands, performance marketers, marketing analytics teams and marketing operations teams. It generates revenue through subscription software pricing, with tiers that scale by media spend, traffic, data complexity and enterprise requirements. Its core value is turning fragmented channel and revenue data into a single measurement model that supports budget allocation and ROI-driven media decisions.

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Updated: 29 Jul 2026

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Key insights about Attributy

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Category Differentiation

Attributy is a B2B marketing measurement and attribution software vendor, not a consumer app or a generic digital agency. It focuses on attribution, MMM and CRM-linked revenue analysis rather than foundational AI model infrastructure.

Attributy: About

Attributy operates a B2B SaaS model centred on marketing measurement software. It creates value by ingesting data from advertising platforms, analytics tools, CRM systems, e-commerce systems and offline media, normalising that data into a reconciled model, and delivering attribution, modelling, forecasting and optimisation outputs that improve budget allocation. The product sits in the decisioning layer of the marketing stack and is used by teams that need a direct link between media activity and revenue outcomes.

How Attributy Works & Monetises

Business model analysis and core revenue streams

Attributy monetises through tiered software subscriptions. Pricing is primarily based on scale variables such as media spend, website traffic, integration scope and modelling complexity, with standard plans and customised enterprise contracts. Higher tiers unlock advanced optimisation, offline measurement, broader integration support and more sophisticated planning capabilities, making software subscription the primary revenue stream.

Revenue Channels

Platform subscriptionsSoftware Subscription

Enterprise plans with advanced integrations and modellingSoftware Subscription

Premium optimisation capabilitiesSoftware Subscription

Products & Services in Categories

Verified structural categorizations from the graph

Media Channel

Connected TV (CTV) & OTT Search Audio & Broadcast Display, Web & Mobile Social & Digital Platforms

Technology

Customer Data & Clean Room Platform (CDP/DCR)Measurement & Analytics Platform

Attributy: Frequently Asked Questions

What is Attributy?

Attributy is a B2B SaaS marketing attribution and measurement platform that unifies online and offline data into one revenue-linked model.

Who uses Attributy?

Media agencies, e-commerce brands, performance marketers, growth teams, marketing analysts and marketing operations teams use Attributy.

How does Attributy make money?

Attributy makes money through tiered SaaS subscriptions, including standard plans and customised enterprise contracts based on scale and complexity.

Company Facts

Founded: 2020
Headquarters: United States
Core Segment: AdTech Vendor
Company Size: 10–49
Official Link: attributy.com