Attributy
Marketing attribution SaaS for unified cross-channel ROI measurement.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- ATTRIBUTY, Inc.
- Entity type
- COMPANY
- Founded
- 2020
- Headquarters
- United States
- Company size
- 10–49
- Market role
- AdTech Vendor
- Official website
- attributy.com
What Attributy does
Attributy operates a B2B SaaS model centred on marketing measurement software. It creates value by ingesting data from advertising platforms, analytics tools, CRM systems, e-commerce systems and offline media, normalising that data into a reconciled model, and delivering attribution, modelling, forecasting and optimisation outputs that improve budget allocation. The product sits in the decisioning layer of the marketing stack and is used by teams that need a direct link between media activity and revenue outcomes.
Category differentiation
Attributy is a B2B marketing measurement and attribution software vendor, not a consumer app or a generic digital agency. It focuses on attribution, MMM and CRM-linked revenue analysis rather than foundational AI model infrastructure.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
ATTRIBUTY, Inc. is a private US software company that provides a SaaS marketing measurement and attribution platform. Its product reconciles online and offline channel data, combines multi-touch attribution with marketing mix modelling and incrementality validation, and ties media performance to CRM revenue. The platform also includes forecasting, dashboards, alerts and AI-driven budget recommendations. The company sells to business customers including media agencies, e-commerce brands, performance marketers, marketing analytics teams and marketing operations teams. It generates revenue through subscription software pricing, with tiers that scale by media spend, traffic, data complexity and enterprise requirements. Its core value is turning fragmented channel and revenue data into a single measurement model that supports budget allocation and ROI-driven media decisions.
Business model & monetisation
Attributy monetises through tiered software subscriptions. Pricing is primarily based on scale variables such as media spend, website traffic, integration scope and modelling complexity, with standard plans and customised enterprise contracts. Higher tiers unlock advanced optimisation, offline measurement, broader integration support and more sophisticated planning capabilities, making software subscription the primary revenue stream.
- Platform subscriptions
- Software Subscription
- Enterprise plans with advanced integrations and modelling
- Software Subscription
- Premium optimisation capabilities
- Software Subscription
Products & capabilities
No products with linked sources are available in this view.
Products & market categories
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
No sufficiently sourced and dated signals are available for this view.
Careers & open positions
Open positions indexed from verified career portals and applicant tracking systems.
| Position | Department | Location | Posted |
|---|---|---|---|
| Senior Backend Engineer(Senior) | Engineering | Tampa / Remote |
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Questions about Attributy
What is Attributy?
Attributy is a B2B SaaS marketing attribution and measurement platform that unifies online and offline data into one revenue-linked model.
Who uses Attributy?
Media agencies, e-commerce brands, performance marketers, growth teams, marketing analysts and marketing operations teams use Attributy.
How does Attributy make money?
Attributy makes money through tiered SaaS subscriptions, including standard plans and customised enterprise contracts based on scale and complexity.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
16 publicly documented primary sources and citations linked across the market graph.
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