Salesforce

Salesforce operates a horizontal enterprise SaaS and platform business model. It develops multi‑tenant cloud applications for CRM, service, marketing, commerce, analytics, integration, collaboration, data management and application development, and delivers them over the internet. Value is created by centralising customer and operational data (Customer 360/Data 360), standardising workflows across sales, service, marketing and commerce, and exposing this data to analytics and AI agents, as well as to integrations and third‑party extensions via its marketplace.

The company monetises by selling subscription access to these products, typically on a per‑user or capacity basis under annual contracts, complemented by usage‑based components (such as data or AI credits) and paid support and professional services. An ecosystem of independent software vendors and service partners builds on its marketplace and platforms, reinforcing lock‑in and expanding functionality for customers while also creating indirect revenue through enhanced product adoption and premium editions.

Salesforce is a United States–based enterprise software company focused on cloud customer relationship management (CRM) and adjacent business applications. Its portfolio includes sales, service, marketing, commerce, analytics, integration, collaboration, data management and application platform products, all delivered primarily as software-as-a-service (SaaS). The company has expanded via acquisitions into analytics, integration, workplace collaboration and data management to support a broader customer data and workflow platform.

Salesforce generates revenue by selling subscriptions and related services to organisations that need to manage customer data, sales pipelines, customer service, marketing campaigns, e‑commerce operations, analytics, integration and internal collaboration. Customers are predominantly businesses and institutions of all sizes, with a strong emphasis on mid‑market and large enterprises that require integrated CRM, marketing automation, data platforms, AI agents and collaboration tools across departments.