CallRail
Marketing attribution and call analytics software for inbound lead generation.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- CallRail, Inc.
- Entity type
- COMPANY
- Founded
- 2011
- Headquarters
- 100 Peachtree Street NW, Suite 2700, Atlanta, GA 30303, USA
- Company size
- 201–500
- Market role
- AdTech Vendor
- Official website
- callrail.com
What CallRail does
CallRail operates a B2B SaaS model built around conversation-driven marketing measurement. It captures calls, texts, and form submissions, attributes them to marketing sources, and packages reporting, lead management, transcription, sentiment analysis, and AI call handling into subscription software. Value is created by helping customers prove marketing ROI, route and prioritise leads, and convert more inbound demand without adding equivalent headcount.
Category differentiation
CallRail is a B2B marketing attribution and conversation analytics platform, not a telecom carrier or generic call centre software provider. It is focused on measuring and handling inbound leads rather than providing a full CRM suite or ad buying platform.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
CallRail is a private US software company that provides marketing attribution, call tracking, conversation analytics, and AI-assisted lead handling tools for businesses that rely on inbound calls, texts, and forms. Its platform helps marketing teams and agencies connect leads to the campaigns and channels that generated them, then analyse conversations to prioritise sales opportunities and improve conversion performance. The company makes money primarily through recurring SaaS subscriptions, with tiered plans, usage-based overages, and paid add-ons such as AI-driven conversation intelligence and Voice Assist. Its direct customers are businesses, particularly SMBs, marketing teams, and digital agencies that need to measure campaign ROI, manage leads, and reduce missed phone-driven revenue opportunities.
Company news briefing
Briefing updated:
CallRail has furthered its AI-driven strategy by making its Voice Assist tool available as a standalone service, incorporating contextual AI texting and shared conversation memory to improve lead engagement. This follows the firm’s launch of a first-to-market ChatGPT ad attribution integration, which enables SMBs to categorise and measure AI-driven campaign performance alongside traditional digital channels. These developments, coupled with a move to a new Atlanta headquarters, reinforce CallRail’s focus on providing integrated AI measurement and communication tools for the SMB market.
Business model & monetisation
CallRail monetises through tiered software subscriptions with monthly or annual billing, feature-based packaging, and usage-based charges tied to tracking numbers, minutes, messages, and AI analysis. Higher-value modules such as conversation intelligence and Voice Assist are sold as premium tiers or add-ons, creating an expansion model from core call tracking into analytics and automation.
- Core call tracking and attribution subscriptions
- SaaS / software subscription
- Advanced conversation intelligence tiers
- SaaS / software subscription
- Usage overages for minutes, numbers, messages, and analysis
- Pay-per-use / transactional
- Voice Assist add-on fees
- Subscription plus usage-based charges
Products & capabilities
No products with linked sources are available in this view.
Products & market categories
Competitors & alternatives
- Invoca
AI software linking inbound conversations to revenue outcomes.
Side-by-side comparisons
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
CallRail Expands Voice Assist with Contextual AI Texting
Conversational AI & Chatbots · Recorded impact score: 2/5
CallRail announced that Voice Assist is now available to any business — with or without a CallRail call tracking subscription — and added instant, human-like AI texting plus shared conversation memory. The assistant answers inbound calls and texts 24/7, follows up by text when calls are missed, and keeps unified call/text history to personalize follow-ups. CallRail cites average outcomes for customers using Voice Assist: 44% more answered calls and leads that are seven times more likely to engage than voicemail. The company says 28% of business calls go unanswered on average and notes it serves more than 225,000 businesses; Voice Assist has earned G2 recognition for Best ROI and Fastest Implementation.
- CallRail made Voice Assist available standalone — usable with a business's existing phone number with or without CallRail call tracking.
- Voice Assist now includes instant AI-powered (human-like) texting and shared conversation memory across calls and texts.
Explore company relationships
Questions about CallRail
What is CallRail?
CallRail is a B2B software platform for call tracking, marketing attribution, conversation analytics, and AI-assisted inbound lead handling.
Who uses CallRail?
Marketing teams, digital agencies, and businesses that rely on inbound calls, texts, and forms to generate and manage leads use CallRail.
How does CallRail make money?
It earns revenue through recurring SaaS subscriptions, premium feature tiers, usage-based overages, and add-ons such as Voice Assist.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
22 publicly documented primary sources and citations linked across the market graph.
Continue your research on CallRail
Explorer includes additional company details, a Watchlist for up to 25 companies and your personal Strategic Intelligence Agent. It monitors your market daily and delivers tailored briefings with clear strategic context whenever relevant news occurs.
Free, with no time limit.