CallRail

CallRail Expands Voice Assist with Contextual AI Texting

CallRail announced that Voice Assist is now available to any business — with or without a CallRail call tracking subscription — and added instant, human-like AI texting plus shared conversation memory. The assistant answers inbound calls and texts 24/7, follows up by text when calls are missed, and keeps unified call/text history to personalize follow-ups. CallRail cites average outcomes for customers using Voice Assist: 44% more answered calls and leads that are seven times more likely to engage than voicemail. The company says 28% of business calls go unanswered on average and notes it serves more than 225,000 businesses; Voice Assist has earned G2 recognition for Best ROI and Fastest Implementation.

Ketch Launches Iris Cohort-Based Cookie Scanner

Ketch, an AI privacy company, launched Iris, a patent-pending, cohort-based scanning algorithm designed to replace legacy cookie-scanning approaches. Iris uses AI-driven cohorting and signature-based grouping to cluster pages by observed tracker behavior rather than URL structure, enabling automatic discovery and re-cohorting as new page types or tests appear. The algorithm offers intelligent representative sampling, confirm-and-discover cycles that compound coverage over time, and hop-distance classification to distinguish first-party tags from downstream vendor trackers. Ketch positions Iris as a more stable, defensible approach to scanning that reduces reliance on random sampling and costly exhaustive scans, aimed at privacy and engineering teams managing web trackers and disclosures.

CallRail Makes ChatGPT Ads Measurable

CallRail announced a new integration that attributes ChatGPT ad-driven leads for SMBs and marketing agencies, positioning itself as the first SMB/agency-focused provider to offer ChatGPT ad attribution. The integration attributes calls, text messages, and form submissions to specific ChatGPT campaigns and ad groups, allows conversion data to be sent to OpenAI to improve targeting and bidding, and shows ChatGPT ad performance alongside Google, Meta and Microsoft campaigns within CallRail reporting. The capability builds on CallRail’s prior measurement extensions to AI-powered organic discovery (including ChatGPT, Perplexity and Google Gemini). The integration is available at no additional cost to eligible CallRail customers and is activated via a self-serve setup using an API key and conversion pixel ID.