WhatConverts
Lead tracking and attribution software for marketers and agencies.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- Icon Digital LLC
- Entity type
- COMPANY
- Founded
- 2015
- Headquarters
- 1409 Coachman Drive, Waxhaw, NC 28173, United States of America
- Company size
- 10–49
- Market role
- AdTech Vendor
- Official website
- whatconverts.com
What WhatConverts does
The business is a B2B SaaS provider selling lead tracking, attribution and reporting software. It creates value by collecting conversion events across multiple inbound channels, enriching them with source data, and making that information usable in reporting, lead management and downstream integrations. Revenue is generated from recurring software subscriptions, with additional monetisation tied to consumption such as lead volumes, call minutes, tracking numbers and optional add-ons.
Category differentiation
WhatConverts is not a general CRM or ad buying platform; it is a lead tracking and attribution SaaS product. It is best distinguished from broader marketing clouds by its focus on inbound lead source tracking and reporting.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
WhatConverts is a US-based B2B software company operating as the trading name of Icon Digital, LLC. It provides a cloud-based lead tracking and marketing attribution platform that captures inbound conversions from phone calls, web forms, chat, text and e-commerce transactions, then links those leads back to their originating marketing sources. The platform is used to centralise lead data, qualify and score leads, and generate reporting for marketing and sales teams. The company monetises through subscription software plans with tiered feature access and usage-based components. Its customers are primarily marketing teams, digital agencies, franchise operators and small to mid-sized businesses that need clearer attribution and ROI measurement across search, web and social marketing channels. The API and broad connector ecosystem extend the platform into CRM, analytics and workflow tools.
Company news briefing
Briefing updated:
WhatConverts has expanded its platform ecosystem through new integrations with SimpleTexting and Google Ads, designed to streamline multi-channel communication and enhance lead attribution capabilities. These updates focus on improving user workflow and platform versatility. Additionally, the company has prioritised data quality by releasing technical frameworks to help users efficiently categorise and manage lead spam within their accounts.
Business model & monetisation
WhatConverts uses a tiered SaaS subscription model. Customers pay monthly fees based on plan level and included capabilities, with higher-priced tiers unlocking broader attribution, reporting and multi-channel tracking. Pricing also includes usage-based elements such as tracked leads, call minutes and tracking numbers, plus paid add-ons including features such as call transcription and messaging billed per unit of use.
- Core platform subscriptions
- Tiered monthly SaaS plans
- Usage-based consumption
- Credits, call minutes and tracking numbers
- Agency plans
- Higher-value recurring subscriptions
- Add-on features
- Per-use charges for transcription and messaging
Products & capabilities
No products with linked sources are available in this view.
Products & market categories
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
JobNimbus Integrates WhatConverts for Revenue Attribution
Marketing Attribution · Recorded impact score: 2/5
JobNimbus, an AI-enabled CRM for contractors, announced a native integration with WhatConverts, a lead attribution platform. The integration automatically syncs revenue data from JobNimbus into WhatConverts, linking jobs and invoices back to the original marketing source. This allows contractors and agencies to see which campaigns, keywords, and channels generate actual revenue, not just leads. The integration removes manual reconciliation and spreadsheet matching, making revenue attribution practical. Revenue data can also be fed back into ad platforms like Google and Facebook for optimization. The integration is now available to JobNimbus customers with a WhatConverts account.
- JobNimbus and WhatConverts launched a native integration on September 7, 2026.
- The integration automatically syncs revenue data from JobNimbus to WhatConverts.
Careers & open positions
Open positions indexed from verified career portals and applicant tracking systems.
| Position | Department | Location | Posted |
|---|---|---|---|
| B2B SaaS Customer Success Manager (Fully Remote)(Mid-Level) | Customer Success & Client Operations | Remote | |
| B2B SaaS DevOps Engineer (Fully Remote)(Mid-Level) | Engineering & Development | Remote | |
| B2B SaaS Account Executive (Fully Remote)(Mid-Level) | Sales & Business Development | Remote |
Explore company relationships
Questions about WhatConverts
What is WhatConverts?
WhatConverts is a B2B lead tracking and marketing attribution platform that links calls, forms, chat and transaction leads back to their marketing sources.
Who uses WhatConverts?
It is used by marketing teams, digital agencies, franchise operators, developers and SMB-focused businesses that need clearer lead attribution and ROI reporting.
How does WhatConverts make money?
It makes money through tiered SaaS subscriptions, agency plans, usage-based charges and paid add-on features.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
17 publicly documented primary sources and citations linked across the market graph.
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