Setrics
Setrics is a marketing analytics SaaS for omni-channel ROI and call tracking.
Analyst Perspective
Setrics is a US-based marketing performance software company that provides a cloud platform for measuring marketing effectiveness across online and offline channels. Its product centralises omni-channel data into dashboards, reports, attribution views and call-tracking workflows so marketing teams and executives can evaluate ROI, conversions and campaign performance in one system. The company sells to business users, specifically CMOs, marketing executives, performance marketers and marketing operations teams. It generates revenue through software subscriptions, supported by a demo-led buying motion and self-service product access. Its core value proposition is unified marketing measurement with executive-level visibility, particularly where offline conversions and call activity need to be linked to broader campaign reporting.
Analyst Signal Briefing
Updated: 30 Jul 2026No strategic news signals detected in the last 90 days.
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Key insights about Setrics
Category Differentiation
Setrics is a B2B marketing measurement and analytics software vendor, not a media agency or ad network. It focuses on ROI reporting, attribution and call tracking rather than buying media or selling advertising inventory.
Setrics: About
Setrics operates a B2B SaaS model. It delivers a proprietary cloud application that aggregates marketing performance data across channels, standardises reporting and provides attribution, call tracking and predictive insights. Customers use the platform to monitor campaign outcomes, justify spend and improve marketing decisions, while Setrics creates value through ongoing software access, data consolidation and workflow visibility rather than managed service delivery.
How Setrics Works & Monetises
Business model analysis and core revenue streams
Setrics monetises primarily through recurring software subscriptions. The commercial model is SaaS, with pricing positioned against a customer's marketing budget and value framed around measurable ROI improvement. The company uses demo-led sales alongside self-service access, which indicates a mix of direct sales and product-led onboarding, with pricing likely varying by scale, usage and feature depth.
Revenue Channels
Products & Services in Categories
Verified structural categorizations from the graph
Technology
Setrics: Frequently Asked Questions
What is Setrics?
Setrics is a marketing performance SaaS platform that unifies online and offline campaign data, attribution, dashboards and call tracking.
Who uses Setrics?
Setrics is used by CMOs, marketing executives, performance marketers and marketing operations teams that need ROI visibility across channels.
How does Setrics make money?
Setrics makes money through recurring software subscriptions for access to its marketing analytics, attribution, reporting and call-tracking platform.
Company Facts
- Headquarters
- United States
- Core Segment
- MarTech Vendor
- Official Link
- setrics.com