Infinity
Infinity is a b2B call intelligence software for attribution and conversation analytics.
Infinity operates in the AdTech Vendor segment.
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Distinction
This is the UK martech software company focused on call tracking and conversation analytics, not a general IT services firm, blockchain project or unrelated software vendor sharing the Infinity name.
- Founded
- 2011
- Headquarters
- 1 Seebeck House, 1 Seebeck Place, Knowlhill, Milton Keynes, MK5 8FR, United Kingdom
- Core Segment
- AdTech Vendor
- Company Size
- 50–200
- Official Links
- Website
- Verified
- 2026-04-22
Key insights about Infinity
Infinity: About
Infinity operates a B2B SaaS model built around call intelligence. It provides software that captures inbound call data, attributes calls to marketing sources, analyses conversation content and feeds those insights into CRM, analytics and paid media workflows. Value is created by improving attribution, lead quality assessment, agent performance visibility and paid media optimisation for organisations where phone calls remain a meaningful conversion event.
Products & Services in Categories
Verified structural categorizations from the graph
Infinity: Market Position
Infinity is a UK-based B2B software company that provides call tracking, call attribution, conversation analytics and campaign optimisation tools for marketers, agencies, sales teams and contact centres. Its platform links inbound phone calls and call outcomes back to digital marketing activity, helping customers measure offline conversions, improve campaign performance and analyse customer conversations at scale.
The business primarily makes money through subscription software and usage-based charges tied to call volume, with additional revenue from enterprise add-ons and consultancy services. Its customer base appears to include enterprise marketing teams, performance marketers, contact centres and agencies that need to connect phone-driven revenue to media spend and customer journey data.
Infinity: Frequently Asked Questions
What is Infinity?
Infinity is a B2B software company that provides call tracking, call attribution, conversation analytics and paid media optimisation tools.
Who uses Infinity?
Its users include marketing teams, PPC managers, agencies, sales teams, contact centres and analytics leaders that rely on phone calls as a conversion channel.
How does Infinity make money?
It mainly earns revenue from SaaS subscriptions, usage-based call charges, enterprise add-ons and consultancy or implementation services.
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