Infinity
B2B call intelligence software for attribution and conversation analytics.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- Infinity Tracking Limited
- Entity type
- COMPANY
- Founded
- 2011
- Headquarters
- 1 Seebeck House, 1 Seebeck Place, Knowlhill, Milton Keynes, MK5 8FR, United Kingdom
- Company size
- 50–200
- Market role
- AdTech Vendor
- Official website
- infinity.co
What Infinity does
Infinity operates a B2B SaaS model built around call intelligence. It provides software that captures inbound call data, attributes calls to marketing sources, analyses conversation content and feeds those insights into CRM, analytics and paid media workflows. Value is created by improving attribution, lead quality assessment, agent performance visibility and paid media optimisation for organisations where phone calls remain a meaningful conversion event.
Category differentiation
This is the UK martech software company focused on call tracking and conversation analytics, not a general IT services firm, blockchain project or unrelated software vendor sharing the Infinity name.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
Infinity is a UK-based B2B software company that provides call tracking, call attribution, conversation analytics and campaign optimisation tools for marketers, agencies, sales teams and contact centres. Its platform links inbound phone calls and call outcomes back to digital marketing activity, helping customers measure offline conversions, improve campaign performance and analyse customer conversations at scale. The business primarily makes money through subscription software and usage-based charges tied to call volume, with additional revenue from enterprise add-ons and consultancy services. Its customer base includes enterprise marketing teams, performance marketers, contact centres and agencies that need to connect phone-driven revenue to media spend and customer journey data.
Company news briefing
Briefing updated:
Infinity has acquired ResponseTap to accelerate its development roadmap and enhance the management of inbound conversations for its clients. Furthermore, the firm has launched Smart Outcomes, an AI-powered tool designed for campaign optimisation. These developments consolidate Infinity’s position in the call tracking sector by integrating advanced analytics and conversational intelligence into its service offering.
Business model & monetisation
Infinity monetises chiefly through tiered SaaS subscriptions combined with usage-based call charges and telecom-related fees. Commercial packaging includes standard plans and enterprise contracts, with pricing scaling by call volume, tracked activity, feature access and integrations. Additional monetisation comes from premium modules such as advanced attribution and optimisation features, plus consultancy, onboarding and implementation support.
- Core call tracking platform
- SaaS / software subscription with usage-based call charges
- Conversation analytics modules
- SaaS / add-on module pricing
- Campaign optimisation features
- SaaS / premium feature upsell
- Consultancy and implementation support
- Service fee / retainer or project-based services
Products & capabilities
No products with linked sources are available in this view.
Products & market categories
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
Meet the winners of the first Infinity Awards
Recorded impact score: 3/5
Every day, our customers and agency partners turn call data into results in the form of sharper campaigns, better conversions, and real commercial impact. So this year, we launched the...
Infinity raises $15M to build universal inference software
Infrastructure / AI Inference · Recorded impact score: 2/5
Infinity, an AI infrastructure startup, raised $15 million at a $100 million valuation from investors including Touring Capital, Principal VC and researchers from OpenAI and Anthropic. The company is developing a CUDA-alternative kernel stack and a universal inference library to allow AI models to run efficiently across diverse chips (SRAM, GPUs, phone chips, systolic arrays). Its AI research agent, Ignition, automatically writes, tests, debugs and optimizes low-level inference code. Customers include chip maker D-Matrix. Infinity launched in 2025 and employs 26 people; it charges by taking a share of measured performance gains and cost savings rather than an upfront license fee.
- Infinity raised $15 million at a $100 million valuation.
- Investors include Touring Capital, Principal VC, and researchers from OpenAI and Anthropic.
Explore company relationships
Questions about Infinity
What is Infinity?
Infinity is a B2B software company that provides call tracking, call attribution, conversation analytics and paid media optimisation tools.
Who uses Infinity?
Its users include marketing teams, PPC managers, agencies, sales teams, contact centres and analytics leaders that rely on phone calls as a conversion channel.
How does Infinity make money?
It mainly earns revenue from SaaS subscriptions, usage-based call charges, enterprise add-ons and consultancy or implementation services.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
18 publicly documented primary sources and citations linked across the market graph.
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