Infinity

Infinity raises $15M to build universal inference software

Infinity, an AI infrastructure startup, raised $15 million at a $100 million valuation from investors including Touring Capital, Principal VC and researchers from OpenAI and Anthropic. The company is developing a CUDA-alternative kernel stack and a universal inference library to allow AI models to run efficiently across diverse chips (SRAM, GPUs, phone chips, systolic arrays). Its AI research agent, Ignition, automatically writes, tests, debugs and optimizes low-level inference code. Customers include chip maker D-Matrix. Infinity launched in 2025 and employs 26 people; it charges by taking a share of measured performance gains and cost savings rather than an upfront license fee.

EU Court Orders Meta Data Cut; TF1+ Ad Tools; Prism

The EU Court of Justice has ruled that Meta must limit the use of personal data for targeted advertising under GDPR data minimisation, restricting how data collected on or off platforms can be aggregated and analysed for ad targeting, even with user consent. Meta maintains EU users consent to targeted ads, but the ruling clarifies that consent does not grant carte blanche to use all accessible data. TF1+ outlined plans to become a full-funnel marketing platform, launching new premium display, playable, and shoppable ad formats in Q1 2025 and introducing Graph:ID, a Snowflake-backed data integration unifying data across TF1+, TF1 Info, and TF1 PUB. Graph:ID will be enhanced with data from 20 partners, including Infinity Advertising, Unlimitail, and Cdiscount, and TF1+ aims for 98% DSP accessibility with full programmatic access in 2025 via FreeWheel and Magnite. Immediate launched Prism, a new first-party data offering covering its ad inventory with audience, contextual capabilities, data matching, ROI measurement, and optimization.

TF1 Teams with Infinity for Retail Media Data

TF1 PUB, the sales arm of French broadcaster TF1, has entered a partnership with Infinity Advertising, a data business created by an alliance of five French retailers. Infinity Advertising was launched by Intermarché, Casino, Géant, Franprix and Monoprix. Its data encompasses loyalty card, ecommerce, and in-store sales information for more than 17 million loyalty-card holders. The data will be available against TF1’s inventory across PC, mobile, tablet and IPTV, with Infinity data cookie-free matched to TF1’s 27 million MYTF1 users. The collaboration aims to improve targeting and measurement, enabling brands to assess the impact of TF1 campaigns on in-store and ecommerce sales. The move exemplifies the growing integration of TV and retail media, underscoring the value of cross-channel data for attribution and ROI across TF1’s digital properties.