Exotel

The company operates a B2B communications platform-as-a-service and cloud contact-centre model. It creates value by abstracting telecom infrastructure into APIs and managed cloud software, enabling businesses to run voice, messaging and omnichannel contact-centre operations without on‑premise PBX or custom telco integrations. Higher up the stack, it offers enterprise contact-centre software (via the Ameyo merger) and conversational AI automation (via Cogno AI) for handling support, sales and service interactions.

Revenue is generated through recurring SaaS contracts for its contact-centre and business phone products, combined with metered usage of underlying telephony and messaging resources exposed through APIs. Additional value is created through bundled capabilities such as virtual numbers, call routing, IVR, diallers, analytics and AI voice/chat agents, which increase platform stickiness and drive greater communication volumes over time.

Exotel is an Indian cloud telephony and contact-centre software company founded in 2011. It provides APIs and cloud platforms for voice calling, messaging and omnichannel contact-centre operations, and has added conversational AI capabilities through acquisitions such as Cogno AI and a merger with Ameyo. The platform is built on a telco‑native cloud backbone and exposes programmable voice, messaging and virtual number resources alongside full contact-centre applications.

The company generates revenue by selling SaaS contact-centre and business phone solutions, and by charging usage-based fees for call minutes, messages and virtual numbers accessed via its APIs. Its customers are primarily businesses and enterprises that need to manage large volumes of customer communications and engagement, including SMBs using its business phone system and larger enterprises using its cloud contact-centre and AI automation products.