Exotel
Exotel is a cloud customer engagement platform for voice, chat and contact centres.
Exotel operates in the B2B SaaS Provider segment.
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Distinction
Exotel is a B2B cloud customer engagement and communications platform, not a consumer telecom operator or a pure marketing automation tool. It is closer to a CPaaS and contact centre software vendor than to an advertising or martech platform.
- Founded
- 2011
- Headquarters
- Maruthi Infotech Center, Tower A, 2nd Floor, 540, 100 Feet Rd, Krishna Reddy Layout, Domlur, Bangalore, Karnataka 560071, India
- Core Segment
- B2B SaaS Provider
- Company Size
- 1,001–5,000
- Official Links
- Website
- Verified
- 2026-04-22
Key insights about Exotel
Exotel: About
Exotel operates a B2B cloud software model centred on customer engagement. It provides a stack of communications APIs, contact centre applications, AI automation tools and analytics that enterprises embed into support, sales and operational workflows. Value is created by helping customers handle voice and messaging interactions at scale, automate repetitive journeys, integrate customer context into agent workflows and monitor service quality across channels.
Products & Services in Categories
Verified structural categorizations from the graph
Exotel: Market Position
Exotel is an Indian private cloud customer engagement software provider serving businesses with communications infrastructure, contact centre software, conversational AI and conversation analytics. Its platform spans programmable voice APIs, omnichannel customer support tooling, AI chat and voice agents, workflow automation and quality monitoring, primarily for enterprise customer experience, support, operations and e-commerce teams.
The company makes money through a mix of SaaS subscriptions and usage-based billing tied to communications and interaction volumes. Its 2021 merger with Ameyo and acquisition of Cogno AI expanded Exotel from cloud telephony into a broader customer engagement cloud platform with stronger omnichannel, contact centre and AI automation capabilities.
Exotel: Frequently Asked Questions
What is Exotel?
Exotel is a cloud customer engagement software provider offering voice APIs, omnichannel contact centre software, conversational AI and conversation analytics for businesses.
Who uses Exotel?
Its users are mainly enterprise CX teams, contact centres, support operations, e-commerce businesses, developers and quality assurance teams.
How does Exotel make money?
It earns revenue from SaaS subscriptions for CX and AI products and from usage-based billing for communications APIs such as voice and messaging.
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