Admetrics

Ebay Tests AI Recommendation Tool To Up The Ante On Its Marketing Experiments

The article reports that eBay is testing Newton, an AI-driven recommendation tool from Admetrics, to optimize marketing experiments in real time. Newton runs thousands of concurrent tests, suggests channel spend shifts and targeting adjustments, and issues alerts when issues arise. It learns from advertiser feedback to refine its algorithm, enabling always-on experimentation and faster decision-making. eBay’s Sadie Daryan and Admetrics CEO Markus Repetschnig describe how Newton supports optimizing both performance and branding campaigns, including Facebook and programmatic advertising, with the goal of improving ROI. The tool aims to speed up A/B testing cycles that previously lasted two to three weeks, by enabling rapid iteration across campaigns globally.

6 Reasons to Go from A/B to Always-On Experimentation | ExchangeWire.com

The article argues that digital marketers should move from traditional A/B testing to always-on experimentation to accelerate learning and optimization. It explains that conventional significance-testing workflows suffer from six flaws—predefined significance and power, no test peeking, limited variations, inconclusive results, lack of quantification of effect size, and dependence on scarce data science resources—making iterative campaigns difficult. The piece promotes Bayesian inference as a more flexible alternative, enabling comparisons across multiple variations and ongoing updates as new data arrives. It notes early market entries of this approach, highlighting Quantify, a solution from marketing intelligence platform Admetrics. Quantify allegedly requires 60-90% less data than classical tests, supports unlimited variations, allows test peeking, and provides early, meaningful estimates of metrics and effect sizes, empowering marketers to run experiments autonomously. Admetrics CEO Markus Repetschnig calls this shift a game-changer for marketing strategy.

Slower Growth Rate for Ad Blocking in Europe; Tealium Announce Data Integrations - ExchangeWire.com

ExchangeWire's European round-up highlights slowing ad-block growth among major markets and a continuing push toward data-driven ad tech. eMarketer data show 2017 ad-block users across Germany, France, and the UK totaling about 43 million, with Germany at 29%, France 12.8%, and the UK 11%; growth rates are tapering, with 2017 new-user uptake forecast at 8% in Germany and about 7.4% in 2018, while the UK and France show similar slowdowns. Tealium unveils new data integrations with Amazon Web Services, Google Cloud, and Microsoft Azure to stream big data to cloud platforms in real time for analysis. Admetrics expands brand-safety capabilities using machine learning to assess context and tone, with configurable protection categories and reporting thresholds. AppNexus and Unruly partner to launch an open-source header-bidding solution for outstream video, with beta available on prebid.org in H2 2017. Publicis Media Exchange UK appoints Chris Williams as CEO, effective later this month.