Admetrics

The company operates a B2B SaaS model centred on a data and attribution platform for e-commerce marketers. It ingests data from online shops and advertising platforms, unifies it into a single reporting interface, and exposes more than 150 configurable KPIs including profit-first measures such as POAS and contribution margins. Integrated attribution models, marketing mix models, and a Bayesian experimentation engine enable customers to evaluate channel performance, test campaigns, and allocate budgets.

Value is created by improving the accuracy and financial relevance of marketing performance measurement, helping clients identify which campaigns and channels generate profitable outcomes and informing budget decisions. Higher-tier and enterprise offers add features like advanced marketing mix modelling, budget allocation tools, API access, and service-level commitments, increasing lock-in and enabling upsell into larger accounts.

Admetrics.io is a Germany-based B2B SaaS company providing marketing analytics, omnichannel attribution, and experimentation tools for e-commerce brands. Its main platform consolidates data from online shops and advertising channels, calculates profit-focused performance metrics, and attributes conversions across channels, while a built-in statistics engine supports Bayesian testing of campaigns and creatives.

The company earns revenue from subscription fees and volume-based charges linked to clients’ marketing spend, with higher tiers and enterprise offerings including advanced modelling modules such as marketing mix modelling and budget allocation. Customers are primarily direct-to-consumer e-commerce and retail brands using platforms such as Shopify and WooCommerce, along with their internal marketing, growth, and media buying teams.