Admetrics

Admetrics operates a B2B SaaS model centred on marketing measurement and optimisation for commerce advertisers. It creates value by ingesting advertising, commerce and customer data, reconciling performance across channels, and feeding insights or enriched signals back into ad platforms. The product suite spans attribution, MMM, experimentation and server-side tracking, which increases customer dependence on the platform for both analysis and execution support.

Admetrics is a German B2B software company that sells a marketing intelligence, attribution and data activation platform primarily to e-commerce brands, D2C marketers, performance teams and agencies. Its platform combines multi-touch attribution, marketing mix modelling, experimentation, server-side tracking and dashboarding to help customers measure channel performance and optimise advertising spend across social, web, in-app and selected offline channels such as TV.

The company makes money mainly through subscription pricing tied to customer advertising spend, with higher tiers adding API access, support and consulting. Its commercial proposition is not media buying itself, but improving measurement quality, profitability analysis and budget allocation for advertisers operating across Meta, Google, TikTok and related channels.