Admetrics
E-commerce marketing measurement and attribution SaaS with data activation.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- Admetrics GmbH
- Entity type
- COMPANY
- Founded
- 2015
- Headquarters
- Neue Rothofstrasse 13-19, 60313 Frankfurt/Main, Germany
- Company size
- 10–49
- Market role
- MarTech Vendor
- Official website
- admetrics.io
What Admetrics does
Admetrics operates a B2B SaaS model centred on marketing measurement and optimisation for commerce advertisers. It creates value by ingesting advertising, commerce and customer data, reconciling performance across channels, and feeding insights or enriched signals back into ad platforms. The product suite spans attribution, MMM, experimentation and server-side tracking, which increases customer dependence on the platform for both analysis and execution support.
Category differentiation
Admetrics is not an ad network, DSP or media agency. It is a B2B measurement and marketing intelligence software platform for advertisers and agencies.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
Admetrics is a German B2B software company that sells a marketing intelligence, attribution and data activation platform primarily to e-commerce brands, D2C marketers, performance teams and agencies. Its platform combines multi-touch attribution, marketing mix modelling, experimentation, server-side tracking and dashboarding to help customers measure channel performance and optimise advertising spend across social, web, in-app and selected offline channels such as TV. The company makes money mainly through subscription pricing tied to customer advertising spend, with higher tiers adding API access, support and consulting. Its commercial proposition is not media buying itself, but improving measurement quality, profitability analysis and budget allocation for advertisers operating across Meta, Google, TikTok and related channels.
Business model & monetisation
Admetrics uses SaaS subscription pricing with spend-based tiers linked to monthly advertising spend. Entry plans start from a fixed monthly fee and then scale with additional media spend, while higher tiers include advanced capabilities such as API access, dedicated support and data science consulting. Enterprise accounts above defined spend thresholds appear to move to custom pricing, and consulting or support add-ons provide secondary service revenue.
- Core platform subscriptions
- Software Subscription
- Spend-based variable pricing
- Percentage Take-Rate
- Enterprise custom plans
- Software Subscription
- Support and data science consulting
- Service Fee
Products & capabilities
No products with linked sources are available in this view.
Programmatic stack & registry data
Registry entries and observed technical data do not establish certification, legal compliance or actual usage.
admetrics GmbH
IAB vendor record: 22
- Cookies declared
- No
- Non-cookie access declared
- No
- Declared purpose IDs
- 7, 8
- Declared feature IDs
- 2
Products & market categories
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
No sufficiently sourced and dated signals are available for this view.
Careers & open positions
Open positions indexed from verified career portals and applicant tracking systems.
| Position | Department | Location | Posted |
|---|---|---|---|
| E-Commerce Manager – Growth & Revenue(Mid-Level) | Commercial | Remote | |
| Sales Development Representative(Junior) | Commercial | Remote | |
| Account Executive(Mid-Level) | Commercial | Remote |
Explore company relationships
Questions about Admetrics
What is Admetrics?
Admetrics is a B2B marketing intelligence and attribution software platform focused on e-commerce measurement, MMM, experimentation and data activation.
Who uses Admetrics?
Its users are e-commerce brands, D2C marketers, growth teams, media buyers, analytics teams and digital agencies.
How does Admetrics make money?
It primarily earns subscription revenue through spend-based SaaS plans, with higher tiers, enterprise contracts and consulting as additional revenue sources.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
18 publicly documented primary sources and citations linked across the market graph.
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