Lifesight
Lifesight is a marketing measurement software for causal attribution, MMM and budget optimisation.
Analyst Perspective
Lifesight is a Singapore-based private B2B software company that sells a marketing measurement and decisioning platform to enterprise marketing, finance, analytics and agency teams. Its core product suite combines marketing mix modelling, incrementality testing, attribution, forecasting, reporting and budget optimisation into a unified system designed to help customers measure incremental impact and make media allocation decisions from a single platform. The company appears to generate revenue primarily through recurring SaaS licences, with commercial scope likely shaped by module access, data integration complexity and enterprise requirements. Lifesight creates value by connecting disparate measurement methods, calibrating models with experiments and turning those outputs into planning and activation workflows for channels such as web, social, search and CTV.
Analyst Signal Briefing
Archived (Stand: 7 Jul 2026)No new strategic signals in the last 90 days. Showing historical briefing.
Lifesight has strengthened its technical leadership by appointing Wharton Professor Ron Berman to its Scientific Advisory Committee. This follows the launch of Lifesight MCP, which integrates live marketing measurement models into AI assistants like Claude and ChatGPT to facilitate rapid causal analysis via an open standard protocol. These developments, alongside CEO Tobin Thomas’s advocacy for modern Marketing Mix Modelling (MMM) to capture cross-media brand effects, reinforce the firm’s focus on replacing traditional attribution with advanced, AI-accessible incremental growth insights.
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Key insights about Lifesight
Category Differentiation
Lifesight is a B2B marketing measurement software vendor, not a consumer app or a pure location data broker. It should be distinguished from generic attribution tools by its combined MMM, incrementality and optimisation workflow.
Lifesight: About
Lifesight operates a B2B SaaS model centred on a unified marketing measurement platform. It ingests marketing and business data, applies causal measurement methodologies such as MMM and geo-based incrementality testing, and provides reporting, forecasting and optimisation outputs that help customers justify and reallocate media spend. The platform creates value by reducing fragmentation between measurement tools and by translating analytics into decision support for marketing and finance teams.
How Lifesight Works & Monetises
Business model analysis and core revenue streams
Lifesight uses a recurring SaaS licensing model for its measurement platform. Pricing appears to be customised by enterprise scope, data scale and module adoption, including measurement, attribution, forecasting, reporting and optimisation capabilities. Additional commercial value likely comes from onboarding, data integration, modelling setup and ongoing customer support tied to implementation complexity.
Revenue Channels
Products & Services in Categories
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Lifesight: Key Subsidiaries & Acquisitions
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AI prompt library for e-commerce marketing workflows.
Recent Signals (Lifesight)
Five Lessons from Marketing Mix Modelling for Marketers
An opinion piece by Tobin Thomas (CEO & Founder, Lifesight) published on VideoWeek argues that modern marketing mix modelling (MMM) corrects common measurement biases by capturing brand and cross-media effects that last-click attribution misses. The article lists five core insights: brand effects (TV/video/audio) are measurable via MMM; high ROAS channels can have low incremental value; channels interact as a system rather than acting independently; overspending can reduce marginal returns; and contemporary MMM is sufficiently advanced to support cross-media decision-making across CTV, video, social, retail media, search and offline channels. The author emphasizes acting on model outputs — including defunding beloved channels when models indicate low contribution — rather than simply decorating dashboards.
Read original sourceLifesight Launches MCP for Claude and ChatGPT
Lifesight announced Lifesight MCP, a new connector that exposes a company’s live marketing measurement model directly inside AI assistants such as Claude and ChatGPT. Built on the emerging Model Context Protocol (MCP) open standard, the connector lets marketing and finance users query causal measurement models in seconds from within the assistants they already use. Lifesight MCP is available immediately to Lifesight customers (Claude Desktop and ChatGPT via Custom Connectors), is read-only at launch, and uses no-code OAuth setup with permissions mapped to existing workspace access. The release includes a Skills Library (Board Briefing, P&L Translator, Scenario Planner, Channel Deep-Dive, Anomaly Triage, etc.). Lifesight says its customers manage over $4 billion in marketing spend and that the platform supports more than 500 global brands. Lifesight MCP records every request in the customer audit trail and inherits the platform’s GDPR, HIPAA, SOC 2 and ISO 27001 posture.
Read original sourceLifesight Launches MCP to Bring Unified Marketing Measurement Directly Into Claude and ChatGPT
Lifesight has introduced the MCP, a new tool designed to integrate unified marketing measurement capabilities directly into AI platforms like Claude and ChatGPT.
Read original sourceLifesight: Frequently Asked Questions
What is Lifesight?
Lifesight is a B2B software company that provides a unified marketing measurement platform covering MMM, incrementality testing, attribution, forecasting and optimisation.
Who uses Lifesight?
Its users are mainly enterprise marketing teams, finance leaders, analytics teams, performance marketers and agencies that need causal measurement and budget decision support.
How does Lifesight make money?
It primarily makes money through recurring SaaS subscriptions, with pricing likely based on enterprise scope, modules, data scale and implementation needs.
Company Facts
- Founded
- 2017
- Headquarters
- 140 Robinson Road, #17-04, Singapore, 068907
- Core Segment
- AdTech Vendor
- Company Size
- 50–200
- Official Link
- lifesight.io