Lifesight
Marketing measurement software for causal attribution, MMM and budget optimisation.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- Lifesight Pte. Ltd.
- Entity type
- COMPANY
- Founded
- 2017
- Headquarters
- 140 Robinson Road, #17-04, Singapore, 068907
- Company size
- 50–200
- Market role
- AdTech Vendor
- Official website
- lifesight.io
What Lifesight does
Lifesight operates a B2B SaaS model centred on a unified marketing measurement platform. It ingests marketing and business data, applies causal measurement methodologies such as MMM and geo-based incrementality testing, and provides reporting, forecasting and optimisation outputs that help customers justify and reallocate media spend. The platform creates value by reducing fragmentation between measurement tools and by translating analytics into decision support for marketing and finance teams.
Category differentiation
Lifesight is a B2B marketing measurement software vendor, not a consumer app or a pure location data broker. It should be distinguished from generic attribution tools by its combined MMM, incrementality and optimisation workflow.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
Lifesight is a Singapore-based private B2B software company that sells a marketing measurement and decisioning platform to enterprise marketing, finance, analytics and agency teams. Its core product suite combines marketing mix modelling, incrementality testing, attribution, forecasting, reporting and budget optimisation into a unified system designed to help customers measure incremental impact and make media allocation decisions from a single platform. The company generates revenue primarily through recurring SaaS licences, with commercial scope likely shaped by module access, data integration complexity and enterprise requirements. Lifesight creates value by connecting disparate measurement methods, calibrating models with experiments and turning those outputs into planning and activation workflows for channels such as web, social, search and CTV.
Company news briefing
Briefing updated:
Building on its AI-integrated measurement ecosystem, Lifesight has officially launched its OpenAI Connector and ChatGPT Ads integration, enabling brands to measure the first advertising channel operating within a Large Language Model (LLM). This development addresses the critical need for third-party measurement as conversational AI advertising expands. Concurrently, CEO Tobin Thomas continues to advocate for modern Marketing Mix Modelling (MMM) to eliminate cross-media measurement biases and optimise system-wide channel interactions over traditional attribution.
Business model & monetisation
Lifesight uses a recurring SaaS licensing model for its measurement platform. Pricing is customised by enterprise scope, data scale and module adoption, including measurement, attribution, forecasting, reporting and optimisation capabilities. Additional commercial value likely comes from onboarding, data integration, modelling setup and ongoing customer support tied to implementation complexity.
- Platform subscriptions for unified measurement software
- Software Subscription
- Advanced measurement and optimisation modules
- Software Subscription
- Implementation and onboarding support
- Service Fee
Products & capabilities
No products with linked sources are available in this view.
Products & market categories
Subsidiaries & acquisitions
- eCommercePrompts
AI prompt library for e-commerce marketing workflows.
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
Introducing ChatGPT Ads Integration in Lifesight
Recorded impact score: 4/5
ChatGPT Ads is the first ad channel to run inside an LLM, and the brands that measure it will be the ones who started measuring on day one.
Explore company relationships
Questions about Lifesight
What is Lifesight?
Lifesight is a B2B software company that provides a unified marketing measurement platform covering MMM, incrementality testing, attribution, forecasting and optimisation.
Who uses Lifesight?
Its users are mainly enterprise marketing teams, finance leaders, analytics teams, performance marketers and agencies that need causal measurement and budget decision support.
How does Lifesight make money?
It primarily makes money through recurring SaaS subscriptions, with pricing likely based on enterprise scope, modules, data scale and implementation needs.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
23 publicly documented primary sources and citations linked across the market graph.
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