Multi-Touch Marketing Attribution & Incrementality · AdTech Vendor · MarTech Vendor
Lifesight
Marketing measurement software for causal attribution, MMM and budget optimisation.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- Lifesight Pte. Ltd.
- Entity type
- COMPANY
- Founded
- 2017
- Headquarters
- 140 Robinson Road, #17-04, Singapore, 068907
- Company size
- 50–200
- Market cluster / sector
- Multi-Touch Marketing Attribution & Incrementality
- Market role
- AdTech Vendor · MarTech Vendor
- Official website
- lifesight.io
What Lifesight does
Lifesight operates a B2B SaaS model centred on a unified marketing measurement platform. It ingests marketing and business data, applies causal measurement methodologies such as MMM and geo-based incrementality testing, and provides reporting, forecasting and optimisation outputs that help customers justify and reallocate media spend. The platform creates value by reducing fragmentation between measurement tools and by translating analytics into decision support for marketing and finance teams.
Category differentiation
Lifesight is a B2B marketing measurement software vendor, not a consumer app or a pure location data broker. It should be distinguished from generic attribution tools by its combined MMM, incrementality and optimisation workflow.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
Lifesight is a Singapore-based private B2B software company that sells a marketing measurement and decisioning platform to enterprise marketing, finance, analytics and agency teams. Its core product suite combines marketing mix modelling, incrementality testing, attribution, forecasting, reporting and budget optimisation into a unified system designed to help customers measure incremental impact and make media allocation decisions from a single platform. The company generates revenue primarily through recurring SaaS licences, with commercial scope likely shaped by module access, data integration complexity and enterprise requirements. Lifesight creates value by connecting disparate measurement methods, calibrating models with experiments and turning those outputs into planning and activation workflows for channels such as web, social, search and CTV.
Company news briefing
Briefing updated:
Lifesight has continued to enhance its marketing measurement capabilities by introducing an OpenAI connector and ChatGPT Ads integration to capture advertising performance within large language models. Furthermore, the platform has published new ensemble forecasting research on GitHub, released product updates focused on faster decision-making, and discussed unified marketing measurement findings alongside the Winterberry Group.
Business model & monetisation
Lifesight uses a recurring SaaS licensing model for its measurement platform. Pricing is customised by enterprise scope, data scale and module adoption, including measurement, attribution, forecasting, reporting and optimisation capabilities. Additional commercial value likely comes from onboarding, data integration, modelling setup and ongoing customer support tied to implementation complexity.
- Platform subscriptions for unified measurement software
- Software Subscription
- Advanced measurement and optimisation modules
- Software Subscription
- Implementation and onboarding support
- Service Fee
Products & capabilities
No products with linked sources are available in this view.
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Competitors & alternatives
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Warehouse-native marketing measurement and budget optimisation software.
Marketing measurement software for attribution, MMM and incrementality testing.
Marketing measurement software for incrementality, causal attribution and MMM.
Enterprise software for incrementality testing, MMM, and media optimisation.
Causal marketing measurement and optimisation software for brands.
Side-by-side comparisons
Subsidiaries & acquisitions
AI prompt library for e-commerce marketing workflows.
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
Ensemble Forecasting Research, Now live on GitHub
Recorded impact score: 2/5
Lifesight has published its ensemble forecasting research on GitHub, a new technical resource for the marketing measurement community.
Introducing the New Lifesight for Faster Decisions
Recorded impact score: 2/5
Lifesight announces a new product update focused on faster decision-making, replacing the previous RTB House integration announcement on the blog.
Lifesight Open-Sources Demand Forecasting Engine Horizon
Measurement · Recorded impact score: 2/5
Marketing measurement platform Lifesight has open-sourced Horizon, its demand forecasting tool. The release includes code, methodology, documentation, and benchmarks, now available on GitHub. Co-founder Rajeev Nair stated the move aims to build trust and establish forecasting as a standard practice in measurement systems. Horizon uses ensemble forecasting, combining multiple models to improve accuracy, and is designed to complement existing MMM setups like Google's Meridian or in-house models. The company also formed a Scientific Advisory Council, with Dr. Ron Berman of Wharton as its first member, to peer review methodologies. The open-source move aligns with a trend toward more transparent measurement tools, following Google's Meridian and Meta's Robyn.
- Lifesight open-sourced Horizon, its demand forecasting engine, on GitHub.
- Horizon uses ensemble forecasting to combine multiple prediction models.
Introducing ChatGPT Ads Integration in Lifesight
Recorded impact score: 4/5
ChatGPT Ads is the first ad channel to run inside an LLM, and the brands that measure it will be the ones who started measuring on day one.
Explore company relationships
Questions about Lifesight
What is Lifesight?
Lifesight is a B2B software company that provides a unified marketing measurement platform covering MMM, incrementality testing, attribution, forecasting and optimisation.
Who uses Lifesight?
Its users are mainly enterprise marketing teams, finance leaders, analytics teams, performance marketers and agencies that need causal measurement and budget decision support.
How does Lifesight make money?
It primarily makes money through recurring SaaS subscriptions, with pricing likely based on enterprise scope, modules, data scale and implementation needs.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
23 publicly documented primary sources and citations linked across the market graph.
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