Lifesight
Lifesight is a marketing measurement software for causal attribution, MMM and budget optimisation.
Lifesight operates in the AdTech Vendor segment.
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Distinction
Lifesight is a B2B marketing measurement software vendor, not a consumer app or a pure location data broker. It should be distinguished from generic attribution tools by its combined MMM, incrementality and optimisation workflow.
- Founded
- 2017
- Headquarters
- 140 Robinson Road, #17-04, Singapore, 068907
- Core Segment
- AdTech Vendor
- Company Size
- 50–200
- Official Links
- Website
- Verified
- 2026-04-21
Key insights about Lifesight
Subsidiaries
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Competitors
Key competitors include Haus, INCRMNTAL, Rockerbox.
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Acquisitions
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Lifesight: About
Lifesight operates a B2B SaaS model centred on a unified marketing measurement platform. It ingests marketing and business data, applies causal measurement methodologies such as MMM and geo-based incrementality testing, and provides reporting, forecasting and optimisation outputs that help customers justify and reallocate media spend. The platform creates value by reducing fragmentation between measurement tools and by translating analytics into decision support for marketing and finance teams.
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Lifesight: Market Position
Lifesight is a Singapore-based private B2B software company that sells a marketing measurement and decisioning platform to enterprise marketing, finance, analytics and agency teams. Its core product suite combines marketing mix modelling, incrementality testing, attribution, forecasting, reporting and budget optimisation into a unified system designed to help customers measure incremental impact and make media allocation decisions from a single platform.
The company appears to generate revenue primarily through recurring SaaS licences, with commercial scope likely shaped by module access, data integration complexity and enterprise requirements. Lifesight creates value by connecting disparate measurement methods, calibrating models with experiments and turning those outputs into planning and activation workflows for channels such as web, social, search and CTV.
Lifesight: Frequently Asked Questions
What is Lifesight?
Lifesight is a B2B software company that provides a unified marketing measurement platform covering MMM, incrementality testing, attribution, forecasting and optimisation.
Who uses Lifesight?
Its users are mainly enterprise marketing teams, finance leaders, analytics teams, performance marketers and agencies that need causal measurement and budget decision support.
How does Lifesight make money?
It primarily makes money through recurring SaaS subscriptions, with pricing likely based on enterprise scope, modules, data scale and implementation needs.
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