Haus

The company operates a B2B SaaS model providing marketing measurement and optimisation tools grounded in incrementality experiments. Its core value creation comes from enabling advertisers to run structured geo- and time-based holdout tests, calibrate media mix models with causal results, and adjust day-to-day attribution metrics based on experimental evidence. This helps brands understand the true incremental impact of marketing channels and reallocate budgets more effectively.

Revenue is primarily generated through recurring subscriptions to tiered software plans (Basics, Core, Plus, Enterprise). Higher tiers unlock more advanced capabilities such as broader channel coverage, deeper integrations, media mix modelling and enterprise-grade support. Additional value and revenue are created via optional add-ons (for example additional models, regions, brands or reporting breakouts) and professional services from measurement strategists and data scientists, which support experiment design, analysis and ongoing optimisation.

Haus.io is a United States-based marketing measurement software company focused on incrementality and media mix modelling for advertisers. It provides tools for running geo- and time-based experiments to measure the causal impact of marketing spend, a media mix modelling product calibrated with experimental results, and an attribution layer that adjusts platform-reported performance data using experiment-derived incrementality.

The company sells its products as tiered SaaS subscriptions, with plans ranging from Shopify-focused basics for smaller direct-to-consumer brands through to enterprise offerings for larger organisations. Revenue is generated from recurring software subscriptions, optional add-ons, and professional measurement and data science services. Its customers are marketing, growth, analytics and media planning teams at DTC, e-commerce, mid-market and enterprise brands that invest materially in paid media and require causal measurement for budgeting and optimisation.