Haus
Haus is a marketing measurement software for incrementality, causal attribution and MMM.
Analyst Perspective
Haus is a US-based B2B software company that sells a marketing measurement platform centred on incrementality testing, causal attribution and media mix modelling. Its product suite is designed for marketers, growth teams, analytics teams and agencies that need to assess advertising effectiveness across channels such as web, social, CTV and out-of-home in privacy-constrained environments. The company generates revenue primarily through SaaS subscriptions to its platform and modules, with indications of a higher-touch commercial model that may include analytical support and guidance. Its value proposition is to help customers make media allocation decisions using experiment-grounded causal measurement rather than correlation-based reporting alone.
Analyst Signal Briefing
Updated: 7 Jul 2026Following its $20 million financing from 01 Advisors and the appointment of Shiva Nagabushanaswamy as CTO, Haus has launched ‘Architect’, an AI agent designed for automated budget optimisation. The firm has expanded its suite with a breakthrough Causal Attribution offering and a strategic partnership with Rokt to enhance incremental conversion lift. These developments align with Haus’s recent research identifying incrementality testing and media-mix modelling as the industry’s most trusted measurement methodologies, as performance marketers increasingly prioritise provable lift over traditional attribution.
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Key insights about Haus
Category Differentiation
This is the B2B marketing measurement software company, not a consumer goods brand or a real estate platform. It competes with measurement and MMM vendors rather than DSPs, ad networks or consumer analytics apps.
Haus: About
Haus operates a B2B SaaS model. It provides subscription access to a proprietary measurement platform and modular products for experiments, attribution and MMM, helping brands and agencies evaluate incremental media impact and optimise budget allocation. Value is created by improving decision quality on advertising spend in channels where traditional attribution is less reliable, especially under privacy constraints.
How Haus Works & Monetises
Business model analysis and core revenue streams
Haus uses a SaaS monetisation model, selling platform access and product modules for incrementality experiments, causal attribution and causal MMM. Pricing is not public, but the product positioning suggests subscription-based commercial terms for mid-market to enterprise customers, potentially supplemented by onboarding, analytical support or expert services.
Revenue Channels
Products & Services in Categories
Verified structural categorizations from the graph
Recent Signals (Haus)
Performance Marketers Shift From Attribution to Incrementality
The article argues that traditional attribution is weakening as discovery compresses into higher-intent moments driven by AI and fragmented commerce touchpoints. Performance marketers are increasingly prioritizing incrementality — testing whether activity actually causes new revenue — over last-click attribution. Industry research (eMarketer and TransUnion) and practitioner quotes show incrementality rising as a top KPI for retail/commerce buyers. The piece differentiates 'commerce media' (any advertising powered by first-party transaction data across owned touchpoints) from retail media and highlights the 'Transaction Moment' (checkout/confirmation/post-purchase) as a high-signal environment for incrementality tests. Examples cited include Rokt’s partnership with incrementality platform Haus and a Tails.com case (working with Rokt) that drove a 153% uplift in conversion. The article frames the shift as pushing performance teams to evaluate channels by efficiency, provable incremental lift, and long-term customer value.
Read original sourcePlatforms Abandon SKAdNetwork, Creators Left Confused
This AdExchanger opinion roundup argues that major platform shifts — notably Apple’s handling of SKAdNetwork and Google’s Privacy Sandbox changes — have imposed significant engineering and product costs on publishers, advertisers and ad tech vendors while delivering little reciprocal support. Eric Seufert criticized Apple’s abandonment of SKAdNetwork on a recent podcast, saying the industry was coerced into adopting it. The piece also reports growing pains in the creator economy after Cannes Lions, where many creators felt poorly supported for brand deals, and cites research from Forrester and WPP-owned Gain Theory showing marketers remain uncertain about measuring creative effectiveness. The article notes demand shifts in sports advertising (World Cup affecting ITV scheduling), Omnicom leadership comments post‑merger, and program changes at MS NOW, while framing contextual analysis and AI as emerging but uneven solutions for creative measurement.
Read original sourceCan An AI Agent Make Budget Decisions You’d Bet Your Business On?
Marketers have long made billion-dollar budget calls on incomplete data. Architect is built to change that.
Read original sourceHaus: Frequently Asked Questions
What is Haus?
Haus is a B2B marketing measurement software company that provides incrementality testing, causal attribution and media mix modelling in one platform.
Who uses Haus?
Its users are marketing, growth, analytics and media planning teams, as well as agencies managing multi-channel advertising budgets.
How does Haus make money?
Haus makes money primarily through SaaS subscriptions to its measurement platform and may also earn revenue from onboarding and analytical support services.
Company Facts
- Founded
- 2021
- Headquarters
- United States
- Core Segment
- AdTech Vendor
- Company Size
- 201–500
- Official Link
- haus.io