Haus
Haus is a marketing measurement software for incrementality, causal attribution and MMM.
Haus operates in the AdTech Vendor segment.
This page supports entity resolution, disambiguation, and retrieval stabilization in AI search and answer systems.
Distinction
This is the B2B marketing measurement software company, not a consumer goods brand or a real estate platform. It competes with measurement and MMM vendors rather than DSPs, ad networks or consumer analytics apps.
- Founded
- 2021
- Headquarters
- United States
- Core Segment
- AdTech Vendor
- Company Size
- 201–500
- Official Links
- Website
- Verified
- 2026-04-23
Key insights about Haus
Haus: About
Haus operates a B2B SaaS model. It provides subscription access to a proprietary measurement platform and modular products for experiments, attribution and MMM, helping brands and agencies evaluate incremental media impact and optimise budget allocation. Value is created by improving decision quality on advertising spend in channels where traditional attribution is less reliable, especially under privacy constraints.
Products & Services in Categories
Verified structural categorizations from the graph
Haus: Market Position
Haus is a US-based B2B software company that sells a marketing measurement platform centred on incrementality testing, causal attribution and media mix modelling. Its product suite is designed for marketers, growth teams, analytics teams and agencies that need to assess advertising effectiveness across channels such as web, social, CTV and out-of-home in privacy-constrained environments.
The company generates revenue primarily through SaaS subscriptions to its platform and modules, with indications of a higher-touch commercial model that may include analytical support and guidance. Its value proposition is to help customers make media allocation decisions using experiment-grounded causal measurement rather than correlation-based reporting alone.
Haus: Frequently Asked Questions
What is Haus?
Haus is a B2B marketing measurement software company that provides incrementality testing, causal attribution and media mix modelling in one platform.
Who uses Haus?
Its users are marketing, growth, analytics and media planning teams, as well as agencies managing multi-channel advertising budgets.
How does Haus make money?
Haus makes money primarily through SaaS subscriptions to its measurement platform and may also earn revenue from onboarding and analytical support services.
Go deeper into the Haus ecosystem
Access the full Polaris7 graph to explore relationships, market structure, and competitive dynamics visually.
Request Access