Haus
Haus is a marketing measurement software for incrementality, causal attribution and MMM.
Analyst Perspective
Haus is a US-based B2B software company that sells a marketing measurement platform centred on incrementality testing, causal attribution and media mix modelling. Its product suite is designed for marketers, growth teams, analytics teams and agencies that need to assess advertising effectiveness across channels such as web, social, CTV and out-of-home in privacy-constrained environments. The company generates revenue primarily through SaaS subscriptions to its platform and modules, with indications of a higher-touch commercial model that may include analytical support and guidance. Its value proposition is to help customers make media allocation decisions using experiment-grounded causal measurement rather than correlation-based reporting alone.
Analyst Signal Briefing
Updated: 19 Aug 2026Following Olivia Kory’s appointment as Chief Marketing and Strategy Officer, Haus is consolidating its position in causal measurement and incrementality. Recent research cited by Google and industry surveys reveal a prioritisation of agentic media buying and a 60% trust level in incrementality testing over traditional attribution. Founder Zach Epstein continues to champion the use of real-time signatures to resolve data fragmentation in the ‘Transaction Moment’. This strategy, supported by a partnership with Rokt, aims to provide independent, causal data to optimise AI-driven marketing decisions amid declining confidence in overlapping platform signals.
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Key insights about Haus
Category Differentiation
This is the B2B marketing measurement software company, not a consumer goods brand or a real estate platform. It competes with measurement and MMM vendors rather than DSPs, ad networks or consumer analytics apps.
Haus: About
Haus operates a B2B SaaS model. It provides subscription access to a proprietary measurement platform and modular products for experiments, attribution and MMM, helping brands and agencies evaluate incremental media impact and optimise budget allocation. Value is created by improving decision quality on advertising spend in channels where traditional attribution is less reliable, especially under privacy constraints.
How Haus Works & Monetises
Business model analysis and core revenue streams
Haus uses a SaaS monetisation model, selling platform access and product modules for incrementality experiments, causal attribution and causal MMM. Pricing is not public, but the product positioning suggests subscription-based commercial terms for mid-market to enterprise customers, potentially supplemented by onboarding, analytical support or expert services.
Revenue Channels
Products & Services in Categories
Verified structural categorizations from the graph
Recent Signals (Haus)
Google announces Ad Manager developer tools for publishers
Sponsored content published on Digiday (August 18, 2026) outlines how publishers can strengthen advertiser relationships by activating first-party audiences and preparing for AI-driven, agentic media buying. The piece cites research from Haus and a Google–BCG survey showing marketers' intent to increase investment in agentic buying. Google says it will release new developer tools later in 2026 — including advanced REST APIs and an MCP server for Google Ad Manager — to enable publishers and agencies to discover, negotiate and execute campaigns while retaining commercial control.
Read original sourceApplications open for Haus’ Top Marketers of 2026
Haus announces that applications are open for its Top Marketers of 2026 program, inviting nominations.
Read original sourceAppLovin Pushes Consumer Ad Platform Beyond Gaming
AppLovin is pushing its AI-driven, algorithmic ad stack beyond mobile gaming to attract ecommerce and other non-gaming advertisers, after testing an ecommerce beta and recently opening its consumer ads platform to all advertisers. Its product offers simplified campaign types (Discovery, Prospecting) and advanced backend measurement, but buyers criticize limited transparency on placements and targeting. The company’s SDK remains primarily embedded in gaming apps, so inventory is still largely in-game, and the SDK collects extensive device and environment signals — AppLovin says it zeros cross-app IDs when users opt out under Apple’s ATT, though analysts warn of fingerprinting risk. AppLovin has grown share of online ad spend (reported ~8% as of Aug 2026) while facing investor pressure: large swings in its stock, short-seller scrutiny and an SEC investigation, and competition from Google, Meta and Amazon.
Read original sourceHaus: Frequently Asked Questions
What is Haus?
Haus is a B2B marketing measurement software company that provides incrementality testing, causal attribution and media mix modelling in one platform.
Who uses Haus?
Its users are marketing, growth, analytics and media planning teams, as well as agencies managing multi-channel advertising budgets.
How does Haus make money?
Haus makes money primarily through SaaS subscriptions to its measurement platform and may also earn revenue from onboarding and analytical support services.
Company Facts
- Founded
- 2021
- Headquarters
- United States
- Core Segment
- AdTech Vendor
- Company Size
- 201–500
- Official Link
- haus.io