Haus
Marketing measurement software for incrementality, causal attribution and MMM.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- Haus Analytics, Inc.
- Entity type
- COMPANY
- Founded
- 2021
- Headquarters
- United States
- Company size
- 201–500
- Market role
- AdTech Vendor
- Official website
- haus.io
What Haus does
Haus operates a B2B SaaS model. It provides subscription access to a proprietary measurement platform and modular products for experiments, attribution and MMM, helping brands and agencies evaluate incremental media impact and optimise budget allocation. Value is created by improving decision quality on advertising spend in channels where traditional attribution is less reliable, especially under privacy constraints.
Category differentiation
This is the B2B marketing measurement software company, not a consumer goods brand or a real estate platform. It competes with measurement and MMM vendors rather than DSPs, ad networks or consumer analytics apps.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
Haus is a US-based B2B software company that sells a marketing measurement platform centred on incrementality testing, causal attribution and media mix modelling. Its product suite is designed for marketers, growth teams, analytics teams and agencies that need to assess advertising effectiveness across channels such as web, social, CTV and out-of-home in privacy-constrained environments. The company generates revenue primarily through SaaS subscriptions to its platform and modules, with indications of a higher-touch commercial model that may include analytical support and guidance. Its value proposition is to help customers make media allocation decisions using experiment-grounded causal measurement rather than correlation-based reporting alone.
Company news briefing
Briefing updated:
Following Olivia Kory’s appointment as Chief Marketing and Strategy Officer, Haus is consolidating its position in causal measurement and incrementality by launching its Architect platform to power agentic marketing decisions. Industry research cited by Google highlights a growing market intent for agentic buying, whilst OpenAI has integrated Haus for experimental geo-based incrementality measurement in ChatGPT ads. Furthermore, founder Zach Epstein continues to advocate for independent, causal data to resolve data fragmentation and combat declining trust in overlapping platform attribution.
Business model & monetisation
Haus uses a SaaS monetisation model, selling platform access and product modules for incrementality experiments, causal attribution and causal MMM. Pricing is not public, but the product positioning suggests subscription-based commercial terms for mid-market to enterprise customers, potentially supplemented by onboarding, analytical support or expert services.
- Platform subscriptions
- SaaS access to measurement platform and modules
- Analytical support and expert guidance
- Service fee or premium support attached to software deployments
- Implementation and onboarding
- Professional services for setup and experimentation design
Products & capabilities
No products with linked sources are available in this view.
Products & market categories
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
Can A Model Predict Incrementality?: An Interview with Professor Brett Gordon
Recorded impact score: 3/5
Stanford Professor Brett Gordon sat down with Haus' Joe Wyer, Olivia Kory, and Phil Erickson to discuss his influential research around marketing measurement and incrementality.
Haus' Architect Turns Causal MMM Into an Agentic Marketing Decision System
Recorded impact score: 3.5/5
Haus announced a new press release via PR Newswire: 'Haus' Architect Turns Causal MMM Into an Agentic Marketing Decision System'.
Applications open for Haus’ Top Marketers of 2026
Recorded impact score: 3/5
Haus announces that applications are open for its Top Marketers of 2026 program, inviting nominations.
The AppsFlyer investment and the new dynamics of mobile attribution
Recorded impact score: 4/5
Mobile Dev Memo podcast with Olivia Kory, Chief Marketing and Strategy Officer at Haus
Marketers Lose Trust in Measurement Amid Conflicting Signals
Measurement & Analytics · Recorded impact score: 3/5
Industry figures Zach Epstein (founder of Haus) and Jon Humphrey (GM of Rokt Ads) tell The Drum that marketing measurement is failing because multiple platforms send overlapping data and claim credit for the same conversions. They argue that more data has produced conflicting signals, outdated budget inputs, and attribution that often reflects correlation rather than causation. The pair promote focusing on higher-quality, intent-confirmed environments (the 'Transaction Moment'), continuous incrementality testing and counterfactuals, and independent, causal data as prerequisites for trustworthy AI-driven marketing decisions. Haus claims its platform provides real-time signatures of incremental events to reduce insight-to-action lag.
- Zach Epstein is identified as founder of marketing measurement platform Haus.
- Jon Humphrey is identified as GM of Rokt Ads and spoke with The Drum alongside Epstein.
Explore company relationships
Questions about Haus
What is Haus?
Haus is a B2B marketing measurement software company that provides incrementality testing, causal attribution and media mix modelling in one platform.
Who uses Haus?
Its users are marketing, growth, analytics and media planning teams, as well as agencies managing multi-channel advertising budgets.
How does Haus make money?
Haus makes money primarily through SaaS subscriptions to its measurement platform and may also earn revenue from onboarding and analytical support services.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
16 publicly documented primary sources and citations linked across the market graph.
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