Sellforte

The company operates a B2B SaaS model focused on marketing measurement and optimisation. It offers a suite of MMM, experimentation and optimisation modules that ingest online and offline media, sales and promotions data to estimate incrementality and guide budget allocation. Value is created by helping advertisers understand which channels, campaigns and promotions drive sales and profit, and by operationalising those insights via agents that can recommend or execute changes directly in ad platforms.

Revenue is generated through recurring subscription fees for packaged product tiers (e.g., Essentials, Growth, Advanced), which bundle access to modules such as MMM dashboards, optimisation tools, experimentation workflows and AI media planner/buyer agents. Pricing scales with modelling scope, customer size and media spend, and is supplemented by paid add-ons such as advanced model calibration, dedicated customer success resources, data warehouse integrations and custom development. A lower-barrier MMM diagnostic offering is used as a lead-in to full subscriptions.

Sellforte Solutions Oy is a Finland-based software company providing marketing measurement and optimisation tools for advertisers. Its platform is built around marketing mix modelling (MMM), incrementality testing and AI agents that translate model outputs into media planning and buying actions at campaign and ad-set level.

The company serves e-commerce, direct-to-consumer brands and omnichannel retailers that spend significant amounts on digital media and have at least €10m in annual revenue. It generates revenue primarily through recurring SaaS subscriptions to its MMM and optimisation modules, with optional professional services such as onboarding, experiments support and data integrations. It targets larger marketing teams that need continuous budget allocation, performance recommendations and transparency into media-driven sales impact.