Sellforte

Sellforte operates a subscription software model built around a unified marketing measurement stack. It ingests customer sales and media data, applies causal modelling and experimentation methods, then surfaces planning, attribution and optimisation outputs through dashboards and workflow tools. Value is created by helping brands improve media efficiency, justify spend and connect marketing activity to revenue and profitability. Over time, the platform extends from measurement into recommendation and optional execution, increasing product depth and account value.

Sellforte is a Finnish B2B software company that sells a marketing measurement and optimisation platform to brands, especially in e-commerce, retail and D2C. Its platform centres on causal marketing mix modelling, attribution, experimentation, dashboards, budget planning and data integration. The product suite is used by marketing leaders, performance teams, analysts and BI stakeholders to measure incremental impact, compare ROI across channels and improve budget allocation.

The company makes money through recurring SaaS subscriptions, with tiered packages that bundle core modules and higher-value optimisation capabilities. It also uses a free diagnostic product as a top-of-funnel acquisition tool before converting customers to paid plans. Although it includes AI-driven agents and optional automated media execution, its core role is not a DSP or agency; it is primarily a measurement and analytics software vendor with optimisation workflows layered on top.