Beatgrid

Beatgrid operates as a B2B measurement and analytics vendor. It collects deterministic exposure signals through proprietary ACR technology and an opt-in consumer panel, then packages those data assets into software modules for campaign measurement. Value is created by helping buyers and sellers of media quantify reach, frequency, brand outcomes and offline visitation in a single reporting environment across multiple channels.

Beatgrid is a Dutch private company that provides cross-media advertising measurement software and data products. Its core offer is the Beatgrid Outcomes Platform, a B2B measurement environment that combines proprietary automatic content recognition (ACR), opt-in panel data and campaign analytics to measure reach, frequency, brand lift, retail attribution and broader campaign impact across channels including linear TV, CTV, digital, audio and out-of-home.

The company makes money through a hybrid SaaS and data model: customers pay setup fees, recurring platform access fees and additional usage-based charges linked to campaign measurement and data execution. Its direct customers are brand advertisers, media agencies, DSPs, publishers and measurement teams that need independent effectiveness reporting rather than media buying or media ownership.