Beatgrid
Beatgrid is a cross-media ad measurement platform using ACR and panel data.
Analyst Perspective
Beatgrid is a Dutch private company that provides cross-media advertising measurement software and data products. Its core offer is the Beatgrid Outcomes Platform, a B2B measurement environment that combines proprietary automatic content recognition (ACR), opt-in panel data and campaign analytics to measure reach, frequency, brand lift, retail attribution and broader campaign impact across channels including linear TV, CTV, digital, audio and out-of-home. The company makes money through a hybrid SaaS and data model: customers pay setup fees, recurring platform access fees and additional usage-based charges linked to campaign measurement and data execution. Its direct customers are brand advertisers, media agencies, DSPs, publishers and measurement teams that need independent effectiveness reporting rather than media buying or media ownership.
Analyst Signal Briefing
Updated: 2 Jul 2026Beatgrid has expanded its leadership expertise by appointing Sjoerd Mostert as a Board Advisor. This follows the firm being awarded Best Media Research Tracking at the Adwanted UK Media Research Awards 2026, underscoring its technical standing in the sector. Additionally, the company’s cross-media measurement tools are being utilised by agencies such as Goodstuff to address broadcaster transparency requirements, as evidenced by its application in recent campaigns for clients like OVO.
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Key insights about Beatgrid
Category Differentiation
Beatgrid is an advertising measurement and analytics provider, not a DSP, SSP or media agency. It focuses on cross-media effectiveness and attribution rather than buying media inventory.
Beatgrid: About
Beatgrid operates as a B2B measurement and analytics vendor. It collects deterministic exposure signals through proprietary ACR technology and an opt-in consumer panel, then packages those data assets into software modules for campaign measurement. Value is created by helping buyers and sellers of media quantify reach, frequency, brand outcomes and offline visitation in a single reporting environment across multiple channels.
How Beatgrid Works & Monetises
Business model analysis and core revenue streams
Beatgrid uses a hybrid monetisation model combining SaaS subscription revenue with data and measurement fees. Commercial mechanisms indicated in the provided inputs include onboarding or setup fees, recurring monthly platform access fees, panel data access and variable charges based on campaign measurement volume, media execution and data usage.
Revenue Channels
Products & Services in Categories
Verified structural categorizations from the graph
Recent Signals (Beatgrid)
New Board Advisor Added
Sjoerd Mostert has been added as a new Board Advisor to Beatgrid.
Read original sourceBeatgrid Wins Best Media Research Tracking at Adwanted UK Media Research Awards 2026
Beatgrid has been recognized for its excellence in media research tracking at the Adwanted UK Media Research Awards 2026.
Read original sourceBroadcasters Ignoring AdTech Risk Removal From Plans
In a VideoWeek buy-side interview, Paul McGee, Head of Video Planning at Goodstuff, warns that UK broadcasters risk being excluded from media plans if they fail to provide parity with global streaming suppliers on inventory access and insights. McGee discusses the rise of in‑housing, the shifting role of agencies toward strategy and tech-enabled value, and the importance of transparency in supply paths and measurement. He highlights tools and approaches Goodstuff uses—including a new product called Move focused on proximity to purchase and the measurement provider Beatgrid (used on an OVO campaign)—and urges broadcasters and publishers to adopt standard tagging, measurement partnerships and addressability to remain competitive against streamers and walled gardens.
Read original sourceBeatgrid: Frequently Asked Questions
What is Beatgrid?
Beatgrid is a Dutch B2B measurement company that provides cross-media advertising analytics using ACR technology and opt-in panel data.
Who uses Beatgrid?
Its users include brand advertisers, media agencies, DSPs, publishers, retail advertisers and internal measurement teams.
How does Beatgrid make money?
Beatgrid charges for platform access, onboarding and measurement usage, combining subscription fees with campaign- and data-based charges.
Company Facts
- Founded
- 2014
- Headquarters
- Lange Vijverberg 4-5, 2513 AC, The Hague, The Netherlands.
- Core Segment
- AdTech Vendor
- Company Size
- 10–49
- Official Link
- beatgrid.co