Beatgrid
Cross-media ad measurement platform using ACR and panel data.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- Beatgrid Media B.V.
- Entity type
- COMPANY
- Founded
- 2014
- Headquarters
- Lange Vijverberg 4-5, 2513 AC, The Hague, The Netherlands.
- Company size
- 10–49
- Market role
- AdTech Vendor
- Official website
- beatgrid.co
What Beatgrid does
Beatgrid operates as a B2B measurement and analytics vendor. It collects deterministic exposure signals through proprietary ACR technology and an opt-in consumer panel, then packages those data assets into software modules for campaign measurement. Value is created by helping buyers and sellers of media quantify reach, frequency, brand outcomes and offline visitation in a single reporting environment across multiple channels.
Category differentiation
Beatgrid is an advertising measurement and analytics provider, not a DSP, SSP or media agency. It focuses on cross-media effectiveness and attribution rather than buying media inventory.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
Beatgrid is a Dutch private company that provides cross-media advertising measurement software and data products. Its core offer is the Beatgrid Outcomes Platform, a B2B measurement environment that combines proprietary automatic content recognition (ACR), opt-in panel data and campaign analytics to measure reach, frequency, brand lift, retail attribution and broader campaign impact across channels including linear TV, CTV, digital, audio and out-of-home. The company makes money through a hybrid SaaS and data model: customers pay setup fees, recurring platform access fees and additional usage-based charges linked to campaign measurement and data execution. Its direct customers are brand advertisers, media agencies, DSPs, publishers and measurement teams that need independent effectiveness reporting rather than media buying or media ownership.
Company news briefing
Briefing updated:
Beatgrid has further consolidated its market position by winning the Best Use of Insight & Research at the Campaign UK Audio Advertising Awards 2026. This industry recognition aligns with the continued adoption of its cross-media measurement technology by agencies like Goodstuff for OVO and recent cross-channel campaigns for Kmart and Domino’s UK. These partnerships enable brands to achieve measurement parity across linear TV, BVOD, and YouTube while tracking physical footfall, reinforcing the strategic value of Beatgrid’s insights in a fragmented media landscape.
Business model & monetisation
Beatgrid uses a hybrid monetisation model combining SaaS subscription revenue with data and measurement fees. Commercial mechanisms indicated in the provided inputs include onboarding or setup fees, recurring monthly platform access fees, panel data access and variable charges based on campaign measurement volume, media execution and data usage.
- Platform subscriptions
- Recurring SaaS access fees for the measurement environment
- Setup and onboarding
- Initial implementation and project configuration fees
- Measurement usage fees
- Variable charges linked to campaign volume and execution
- Panel and data services
- Access to underlying deterministic data assets and related execution
Products & capabilities
No products with linked sources are available in this view.
Programmatic stack & registry data
Registry entries and observed technical data do not establish certification, legal compliance or actual usage.
Beatgrid Media B.V.
IAB vendor record: 1482
- Cookies declared
- No
- Non-cookie access declared
- No
- Declared purpose IDs
- 7
Products & market categories
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
Beatgrid Wins Best Use of Insight & Research at the Campaign UK Audio Advertising Awards 2026
Recorded impact score: 4/5
Beatgrid has won the Best Use of Insight & Research award at the Campaign UK Audio Advertising Awards 2026.
Measuring BVOD, TV and YouTube and footfall in one hit: Kmart, Kinesso and UM think Beatgrid may have cracked cross-media measurement | Mi3
Recorded impact score: 3/5
New article about Domino's UK measuring across all four channels, and a press mention about cross-media measurement with Kmart, Kinesso, and UM.
Careers & open positions
Open positions indexed from verified career portals and applicant tracking systems.
| Position | Department | Location | Posted |
|---|---|---|---|
| Mobile Community Acquisition Specialist(Mid-Level) | Business & Sales | Netherlands | |
| Kotlin + React Full Stack Developer(Mid-Level) | Engineering | Netherlands | |
| Audio Innovation Specialist(Senior) | Research & Development | Netherlands or remote | |
| Android & iOS Developer(Mid-Level) | Engineering | Netherlands |
Explore company relationships
Questions about Beatgrid
What is Beatgrid?
Beatgrid is a Dutch B2B measurement company that provides cross-media advertising analytics using ACR technology and opt-in panel data.
Who uses Beatgrid?
Its users include brand advertisers, media agencies, DSPs, publishers, retail advertisers and internal measurement teams.
How does Beatgrid make money?
Beatgrid charges for platform access, onboarding and measurement usage, combining subscription fees with campaign- and data-based charges.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
17 publicly documented primary sources and citations linked across the market graph.
Continue your research on Beatgrid
Explorer includes additional company details, a Watchlist for up to 25 companies and your personal Strategic Intelligence Agent. It monitors your market daily and delivers tailored briefings with clear strategic context whenever relevant news occurs.
Free, with no time limit.