OpenAP
Cross-publisher TV advertising identity, activation and measurement platform.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- OpenAP LLC
- Entity type
- COMPANY
- Founded
- 2017
- Headquarters
- United States
- Company size
- 10–49
- Market role
- AdTech Vendor
- Official website
- openap.tv
What OpenAP does
OpenAP operates a B2B software and transaction-enablement model for advanced television advertising. It provides shared infrastructure that connects advertisers, agencies, premium TV publishers and buying systems, allowing audiences to be defined once, activated across multiple publishers, and measured in a deduplicated way. Its value comes from reducing operational friction in cross-publisher TV buying and giving market participants a common identity and reporting framework.
Category differentiation
OpenAP is not an open-web DSP, SSP or media owner. It is a B2B interoperability, identity and measurement layer focused on advanced TV and streaming advertising across premium publishers.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
OpenAP is a US-based B2B television advertising technology platform focused on planning, activating and measuring audience-based campaigns across premium TV and streaming publishers. Its core role is to provide a shared interoperability layer across major publishers, using a common identity spine to support cross-publisher audience activation, deduplicated reach and frequency analysis, and unified reporting across linear TV and CTV/OTT environments. The company makes money through platform access, audience onboarding and activation workflows, and measurement and reporting services sold to advertisers, agencies and publisher partners. Rather than owning media inventory directly, it creates value by reducing fragmentation across publishers, currencies, screen types and data partners in advanced TV buying.
Company news briefing
Briefing updated:
Building on its cross-publisher scaling, including its Conversion API (CAPI) and Go Addressable integration, OpenAP has formalised a partnership among national TV publishers to establish a shared infrastructure. This initiative aims to deliver unified outcomes and streamline audience buying across the programmatic marketplace. The shared infrastructure supports key stakeholders, including NBCUniversal, Fox, and the consolidating Paramount-Warner Bros. Discovery entity, as they standardise ad-tech stacks and streaming monetisation.
Business model & monetisation
OpenAP monetises primarily through B2B platform revenue tied to audience management, campaign activation, identity-based measurement and reporting workflows. Based on the product footprint, the commercial model is most likely a mix of software subscription or platform access fees, usage-based charges for onboarding and activation, and service or licensing fees attached to measurement, reporting and ecosystem integrations. It does not rely on media ownership or inventory arbitrage.
- Platform access for cross-publisher TV advertising workflows
- SaaS / software subscription
- Audience onboarding and activation services
- Usage-based platform fees
- Measurement and reporting modules
- Software and service fees
- API or integration enablement
- Licensing or transactional fees
Products & capabilities
No products with linked sources are available in this view.
Products & market categories
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
No sufficiently sourced and dated signals are available for this view.
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Questions about OpenAP
What is OpenAP?
OpenAP is a B2B platform for planning, activating and measuring audience-based TV and streaming advertising across premium publishers.
Who uses OpenAP?
Advertisers, media agencies, planners, analysts and premium TV publishers use OpenAP for cross-publisher audience activation and measurement.
How does OpenAP make money?
It makes money through platform access, activation workflows, measurement services and related integration or data-enablement fees.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
14 publicly documented primary sources and citations linked across the market graph.
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