OpenAP

OpenAP operates a B2B software and transaction-enablement model for advanced television advertising. It provides shared infrastructure that connects advertisers, agencies, premium TV publishers and buying systems, allowing audiences to be defined once, activated across multiple publishers, and measured in a deduplicated way. Its value comes from reducing operational friction in cross-publisher TV buying and giving market participants a common identity and reporting framework.

OpenAP is a US-based B2B television advertising technology platform focused on planning, activating and measuring audience-based campaigns across premium TV and streaming publishers. Its core role is to provide a shared interoperability layer across major publishers, using a common identity spine to support cross-publisher audience activation, deduplicated reach and frequency analysis, and unified reporting across linear TV and CTV/OTT environments.

The company appears to make money through platform access, audience onboarding and activation workflows, and measurement and reporting services sold to advertisers, agencies and publisher partners. Rather than owning media inventory directly, it creates value by reducing fragmentation across publishers, currencies, screen types and data partners in advanced TV buying.