iSpot.tv
TV and streaming ad measurement and attribution software for enterprises.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- iSpot.tv, Inc.
- Entity type
- COMPANY
- Founded
- 2012
- Headquarters
- United States
- Company size
- 201–500
- Market role
- AdTech Vendor
- Official website
- ispot.tv
What iSpot.tv does
iSpot.tv sells enterprise measurement software and data services into the TV advertising ecosystem. It creates value by unifying linear TV and streaming exposure data, identity and audience matching, attribution, incrementality analysis, ad verification and competitive intelligence in a single workflow. Customers use the platform to assess campaign effectiveness, compare publishers, validate audiences and reallocate spend based on business outcomes rather than gross reach alone.
Category differentiation
iSpot.tv is not a streaming service, DSP or broadcaster. It is a B2B TV and CTV measurement, attribution and analytics platform serving advertisers, agencies and media companies.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
iSpot.tv is a US-based advertising technology company focused on TV and streaming measurement, attribution and audience analytics. Its platform helps advertisers, agencies, broadcasters and analytics teams measure ad exposure across linear TV and CTV, connect that exposure to outcomes such as website visits, sales, app downloads and in-store traffic, and assess incrementality, audience delivery and campaign verification. The company generates revenue primarily through enterprise SaaS subscriptions and related data-driven platform services. Its commercial model is built around modular measurement products, audience and data onboarding capabilities, and premium analytics for cross-platform TV advertising. Acquisitions including Ace Metrix, DRMetrix, Tunity and 605 indicate a strategy of broadening data coverage, creative and attitudinal measurement, OOH TV viewership and attribution depth.
Company news briefing
Briefing updated:
Following Nielsen’s acquisition of DoubleVerify, iSpot.tv has secured official recertification alongside Comscore and VideoAmp as a national TV currency by the U.S. Joint Industry Committee for the 2026–2028 term. As broader TV measurement consolidation triggers rival cost-cutting, iSpot continues to expand its commercial footprint through a new measurement partnership with Hallmark Media and collaborative industry initiatives with the ANA, Mattress Firm, and Cox Automotive.
Business model & monetisation
The company uses a SaaS-based enterprise pricing model. Revenue is primarily driven by subscription access to its measurement and analytics platform, with pricing likely tailored to campaign volume, datasets, integrations and activated modules such as attribution, incrementality, advanced audiences, verification and competitive intelligence. Additional monetisation likely comes from data onboarding, identity-linked analytics, custom integrations and premium reporting.
- Enterprise measurement platform subscriptions
- Software Subscription
- Attribution and incrementality modules
- Software Subscription
- Audience onboarding and data integration
- Pay-per-Use
- Verification and premium analytics reporting
- Software Subscription
Products & capabilities
No products with linked sources are available in this view.
Products & market categories
Competitors & alternatives
- Alphonso
CTV data and measurement platform built on smart TV ACR.
- VideoAmp
Cross-platform TV and digital media measurement and planning platform.
- DISQO
Advertising measurement and consumer insights platform for brands and agencies.
- Samba TV
Cross-screen TV measurement and audience intelligence platform.
- Comscore
Cross-platform media measurement, audience analytics and advertising validation provider.
Side-by-side comparisons
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
No sufficiently sourced and dated signals are available for this view.
Explore company relationships
Questions about iSpot.tv
What is iSpot.tv?
iSpot.tv is a B2B adtech company that measures and analyses TV and streaming advertising performance, audience delivery and business outcomes.
Who uses iSpot.tv?
Its users are mainly advertisers, media agencies, broadcasters and analytics teams managing or evaluating TV and streaming campaigns.
How does iSpot.tv make money?
It makes money primarily through enterprise software subscriptions and related data integration, attribution and premium analytics services.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
18 publicly documented primary sources and citations linked across the market graph.
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