iSpot.tv

iSpot.tv sells enterprise measurement software and data services into the TV advertising ecosystem. It creates value by unifying linear TV and streaming exposure data, identity and audience matching, attribution, incrementality analysis, ad verification and competitive intelligence in a single workflow. Customers use the platform to assess campaign effectiveness, compare publishers, validate audiences and reallocate spend based on business outcomes rather than gross reach alone.

iSpot.tv is a US-based advertising technology company focused on TV and streaming measurement, attribution and audience analytics. Its platform helps advertisers, agencies, broadcasters and analytics teams measure ad exposure across linear TV and CTV, connect that exposure to outcomes such as website visits, sales, app downloads and in-store traffic, and assess incrementality, audience delivery and campaign verification.

The company generates revenue primarily through enterprise SaaS subscriptions and related data-driven platform services. Its commercial model is built around modular measurement products, audience and data onboarding capabilities, and premium analytics for cross-platform TV advertising. Acquisitions including Ace Metrix, DRMetrix, Tunity and 605 indicate a strategy of broadening data coverage, creative and attitudinal measurement, OOH TV viewership and attribution depth.