Innovid
Innovid is a cTV-first ad serving, creative and measurement software for enterprises.
Innovid operates in the AdTech Vendor segment.
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Distinction
This is not a DSP or media-buying agency; it is primarily ad serving, creative and measurement infrastructure for advertisers and agencies. It should also not be confused with a consumer streaming platform or media owner.
- Founded
- Unknown
- Headquarters
- Mailing Address 30 IRVING PLACE, 12TH FLOOR NEW YORK NY 10003
- Core Segment
- AdTech Vendor
- Company Size
- Unknown
- Official Links
- Website
- Verified
- 2026-04-30
Key insights about Innovid
Innovid: About
Innovid operates a B2B adtech software model. It provides an enterprise platform used to create, deliver, measure and optimise advertising campaigns across multiple channels, especially CTV and digital video. Value is created by reducing execution complexity, unifying fragmented workflows and improving campaign accountability through accredited measurement and identity capabilities. Following its acquisition, the business functions as a strategic ad infrastructure asset within Mediaocean.
Products & Services in Categories
Verified structural categorizations from the graph
Media Channel
Technology
Innovid: Market Position
Innovid is an advertising technology company focused on enterprise ad serving, creative orchestration and measurement, with a particular strength in connected TV. Its platform supports campaign delivery across CTV, video, display and social, and extends into dynamic creative, verification, attribution, reach and frequency measurement, identity and workflow orchestration. The company sells primarily to advertisers and media agencies rather than consumers.
Innovid: Key Competitors & Alternatives
→ View full competitor landscapeInnovid: Frequently Asked Questions
What is Innovid?
Innovid is an adtech platform that provides ad serving, creative orchestration, measurement, verification and identity tools, with particular strength in CTV and video.
Who uses Innovid?
Its users are mainly enterprise advertisers, media agencies, planners, analytics teams, social teams and data teams running and measuring cross-channel campaigns.
How does Innovid make money?
It makes money through enterprise software contracts and usage-based fees, with additional revenue from upsold modules for creative, analytics, attribution, verification and identity.
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