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Innovid

Innovid is a cTV-first ad serving, creative and measurement software for enterprises.

Analyst Perspective

Innovid is an advertising technology company focused on enterprise ad serving, creative orchestration and measurement, with a particular strength in connected TV. Its platform supports campaign delivery across CTV, video, display and social, and extends into dynamic creative, verification, attribution, reach and frequency measurement, identity and workflow orchestration. The company sells primarily to advertisers and media agencies rather than consumers.

Analyst Signal Briefing

Updated: 15 Aug 2026

Following its merger with Flashtalking under Mediaocean, Innovid has solidified its position as a central industry utility by scaling the NIVO AI agentic platform. This infrastructure, which reportedly reduces campaign setup times by 90 per cent, now facilitates dynamic sequential CTV advertising for Omnicom and Disney and multi-touch measurement for SiriusXM Media. Supported by the appointment of Amanda Glen Smith as Chief Client Officer, Innovid’s integrations with TikTok and Horizon Media’s OS Blu reinforce its role in Mediaocean’s agentic ecosystem, maintaining its status as a 2026 SPARK Matrix leader.

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Key insights about Innovid

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Acquisitions

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Category Differentiation

This is not a DSP or media-buying agency; it is primarily ad serving, creative and measurement infrastructure for advertisers and agencies. It should also not be confused with a consumer streaming platform or media owner.

Innovid: About

Innovid operates a B2B adtech software model. It provides an enterprise platform used to create, deliver, measure and optimise advertising campaigns across multiple channels, especially CTV and digital video. Value is created by reducing execution complexity, unifying fragmented workflows and improving campaign accountability through accredited measurement and identity capabilities. Following its acquisition, the business functions as a strategic ad infrastructure asset within Mediaocean.

How Innovid Works & Monetises

Business model analysis and core revenue streams

Innovid primarily monetises through enterprise SaaS licensing and usage-based fees tied to ad serving volume, commonly impression-based. It also upsells modular capabilities such as dynamic creative optimisation, analytics, attribution, verification, identity and data products. Revenue is likely a mix of bundled platform contracts and add-on module pricing based on scale, feature access and data usage.

Revenue Channels

Ad serving platformEnterprise SaaS plus impression-based usage fees
Measurement and analytics modulesSoftware subscription and modular upsell
Creative orchestration and dynamic adsSoftware subscription and feature-based upsell
Identity and enhanced data productsData-enabled software upsell
Verification and quality toolsBundled or modular software fees

Products & Services in Categories

Verified structural categorizations from the graph

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Recent Signals (Innovid)

Innovid News Monitor 2Jul 30, 2026

How TikTok Is Building the Future of Agentic AI for Advertising

An ecosystem of partners and AI solutions is redefining how marketers create, optimize, and scale campaigns

Read original source
Innovid News Monitor 2Jul 28, 2026

A Guide to Attribution: Multi-Touch vs. Cross-Channel

Innovid mentioned as a partner for SiriusXM Media's pixel-based multi-touch measurement.

Read original source
Innovid News Monitor 3Jul 22, 2026

Global Airline Drives Flight Searches with personalized Social Advertising

Learn how the client gained a higher CTR and lowered their cost per search

Read original source

Innovid: Frequently Asked Questions

What is Innovid?

Innovid is an adtech platform that provides ad serving, creative orchestration, measurement, verification and identity tools, with particular strength in CTV and video.

Who uses Innovid?

Its users are mainly enterprise advertisers, media agencies, planners, analytics teams, social teams and data teams running and measuring cross-channel campaigns.

How does Innovid make money?

It makes money through enterprise software contracts and usage-based fees, with additional revenue from upsold modules for creative, analytics, attribution, verification and identity.

Company Facts

Headquarters
Mailing Address 30 IRVING PLACE, 12TH FLOOR NEW YORK NY 10003
Core Segment
AdTech Vendor
Official Link
innovid.com