Innovid
Innovid is a cTV-first ad serving, creative and measurement software for enterprises.
Analyst Perspective
Innovid is an advertising technology company focused on enterprise ad serving, creative orchestration and measurement, with a particular strength in connected TV. Its platform supports campaign delivery across CTV, video, display and social, and extends into dynamic creative, verification, attribution, reach and frequency measurement, identity and workflow orchestration. The company sells primarily to advertisers and media agencies rather than consumers.
Analyst Signal Briefing
Innovid has launched NIVO AI, an agentic orchestration platform designed to automate creative, delivery, and measurement workflows across the advertising lifecycle. The solution reportedly improves campaign launch speeds by up to 90 per cent, with early adopters realising significant efficiency gains through automated production and decisioning. Concurrently, parent company Mediaocean has appointed Iván Markman as President and COO to oversee operational alignment and scale these AI-driven capabilities across the Innovid portfolio.
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Key insights about Innovid
Category Differentiation
This is not a DSP or media-buying agency; it is primarily ad serving, creative and measurement infrastructure for advertisers and agencies. It should also not be confused with a consumer streaming platform or media owner.
Innovid: About
Innovid operates a B2B adtech software model. It provides an enterprise platform used to create, deliver, measure and optimise advertising campaigns across multiple channels, especially CTV and digital video. Value is created by reducing execution complexity, unifying fragmented workflows and improving campaign accountability through accredited measurement and identity capabilities. Following its acquisition, the business functions as a strategic ad infrastructure asset within Mediaocean.
How Innovid Works & Monetises
Business model analysis and core revenue streams
Innovid primarily monetises through enterprise SaaS licensing and usage-based fees tied to ad serving volume, commonly impression-based. It also upsells modular capabilities such as dynamic creative optimisation, analytics, attribution, verification, identity and data products. Revenue is likely a mix of bundled platform contracts and add-on module pricing based on scale, feature access and data usage.
Revenue Channels
Products & Services in Categories
Verified structural categorizations from the graph
Media Channel
Technology
Recent Signals (Innovid)
Omnicom and Disney Enable Sequential CTV Ads
Omnicom Media and Disney Advertising announced a partnership at Cannes Lions (June 23, 2026) to deliver dynamic sequential ad storytelling across connected-TV streaming, covering both video-on-demand and live programming. The solution is live in the U.S. with rollouts planned for Europe and Latin America later in 2026. The collaboration uses Innovid’s creative-sequencing and decisioning technology, Acxiom’s identity graph matched to Disney’s identity, and Omni’s video content measurement, supported by multi-party clean room capabilities for measurement and data connectivity. Early advertiser placements include The Home Depot and State Fam insurance. The initiative aims to reduce ad repetition and fatigue by delivering coordinated 15-, 30- and 60-second creatives that evolve across a single viewing session.
Read original sourceIntroducing NIVO AI with Innovid Agents Driving 90% Improvement in Speed to Campaign Launch
NIVO AI Automates Workflows and Turns Intelligence into Action Across the Advertising Lifecycle
Read original sourceHorizon Media Adds Agentic Ad Buying to Horizon OS Blu
Horizon Media has extended its intelligence platform, Horizon OS Blu, with an agentic software layer that enables ad-buying AI agents to interact with agents from adtech partners and media companies. The integration supports partner agents from Innovid, Magnite, Vidmob, Smartly and others, as well as media-company agents from Fox, Disney, TikTok and NBCUniversal. Horizon says clients such as SharkNinja are already using the agentic layer to connect with retailers. The agents are designed to combine publisher audience insights, campaign performance data and measurement signals to accelerate and automate parts of the media-buying workflow, aiming to make buys faster and smarter through agent-to-agent coordination.
Read original sourceInnovid: Frequently Asked Questions
What is Innovid?
Innovid is an adtech platform that provides ad serving, creative orchestration, measurement, verification and identity tools, with particular strength in CTV and video.
Who uses Innovid?
Its users are mainly enterprise advertisers, media agencies, planners, analytics teams, social teams and data teams running and measuring cross-channel campaigns.
How does Innovid make money?
It makes money through enterprise software contracts and usage-based fees, with additional revenue from upsold modules for creative, analytics, attribution, verification and identity.
Company Facts
- Headquarters
- Mailing Address 30 IRVING PLACE, 12TH FLOOR NEW YORK NY 10003
- Core Segment
- AdTech Vendor
- Official Link
- innovid.com